PROFIT With A Plan
Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale. Our informative topics cover areas around increasing revenue, boosting profit, business management, leadership, team building, marketing, sales, and pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can also check us out in video format on www.Youtube.com/ProfitWithAPlan We love to hear your comments & questions. Don‘t forget to subscribe to get updates on future shows. Thanks for joining us today!
Episodes
2 days ago
2 days ago
Harnessing the Natural Order of Email MarketingMarcia Riner and Matt Treacey dive into the fascinating world where ecology meets email marketing, offering listeners insights into building resilient and profitable email marketing strategies.
Episode Highlights:
The Ecological Perspective: Matt shares his journey from ecological science to digital marketing, illustrating how natural systems' principles can revolutionize email marketing strategies. By understanding ecological concepts like niches and carrying capacities, businesses can cultivate a thriving email ecosystem, driving growth and engagement.
Battling Platform Risk: In a digital age where platform risks loom large, Matt emphasizes the importance of owning your audience. He provides practical advice on avoiding over-reliance on volatile platforms by nurturing a robust email list, offering a safety net against the unpredictable nature of social media and search engine algorithms.
Email Marketing Myths Debunked: Despite rumors of its demise, email marketing remains a powerful tool. Matt debunks the myth of email's death, presenting compelling statistics to prove its vitality and effectiveness in reaching and engaging with audiences directly.
Engagement Over Bombardment: The conversation shifts to strategies for increasing email engagement. Matt advocates for value-driven communication, advising against overwhelming audiences with high-frequency, low-value messages. Instead, he suggests focusing on delivering content that resonates, educates, and entertains, thereby fostering a healthy, engaged subscriber base.
Segmentation and Personalization: Delving deeper into advanced strategies, Matt highlights the importance of segmentation and personalization. He explains how understanding your audience's stage in the buyer's journey allows for more targeted and effective communication, significantly enhancing the chances of conversion.
The Power of Ownership: Marcia and Matt discuss the unparalleled advantage of email marketing in the digital marketing ecosystem. Unlike social media, where content can quickly fade into oblivion, emails remain accessible, providing a durable link between businesses and their audience. This durability ensures that messages have a lasting impact, reinforcing the importance of email as a cornerstone of any digital marketing strategy.
Key Takeaways:
Simplicity and Evolution: Start simple and evolve your email marketing strategies based on feedback and performance. Embrace the ecological approach of gradual growth and adaptation to ensure the sustainability and effectiveness of your email campaigns.
Ownership and Control: In an ever-changing digital landscape, owning your audience through a well-maintained email list is crucial. This not only mitigates platform risk but also provides a direct line to your audience, allowing for more personalized and impactful communication.
Value and Engagement: The essence of successful email marketing lies in providing value. By engaging your audience with relevant, interesting, and helpful content, you build trust and loyalty, paving the way for a profitable relationship.
Listeners are encouraged to download the first three chapters of Matt's book for free at NaturalOrdersBook.com, offering a deeper dive into the ecological approach to email marketing. For more insights and actionable strategies, subscribe to the "Profit With A Plan" podcast on your favorite podcast player
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️
Tuesday Mar 19, 2024
Tuesday Mar 19, 2024
How Saying 'No' Can Grow Your Business
In this compelling episode of Profit with a Plan, host Marcia Riner, sits down with boundary-setting expert Sheryl Green to explore the transformative power of saying 'No'. As business owners, the quest for growth often leads us to overcommit, diluting our focus and hindering our path to success. Sheryl, with her profound insights into human psychology and her journey from people-pleaser to boundary-setting guru, unveils strategies to reclaim control over our time, priorities, and ultimately, our business's profitability.
Episode Highlights:
The Catalyst for Change (Starts at 00:02:23.270): Sheryl shares her personal journey of transformation, triggered by a moment of crisis due to overcommitment. This segment is a powerful testimony to the importance of recognizing and setting boundaries.
Recognizing Boundary Crossings (Starts at 00:10:13.540): Dive into the subtle signs that indicate your boundaries are being crossed and how this realization can be the first step towards reclaiming your agency and improving your business and personal life.
Practical Steps for Setting Boundaries (Starts at 00:12:25.300): Learn the actionable steps you can take to establish healthy boundaries. This advice is invaluable for anyone struggling to balance the demands of business ownership with personal well-being.
Mastering the Art of Saying 'No' (Starts at 00:15:07.970): Sheryl offers practical advice on how to gracefully decline requests that do not align with your priorities or capacities. This skill is crucial for maintaining focus on your business goals and personal health.
Why You Can't Miss This Episode:
Marcia and Sheryl dive deep into the psychological underpinnings of why we often find it hard to say 'No' and provide listeners with a toolkit for doing so in a manner that is both effective and respectful. By the end of this episode, you'll have a clearer understanding of how setting boundaries is not just a personal preference but a strategic business move that can lead to increased profitability and growth.
Whether you're a seasoned business owner or just starting out, this episode is a must-listen for anyone looking to boost their business's bottom line while also ensuring their own well-being.
Join us for an episode that not only challenges the status quo but provides the insights and tools you need to make saying 'No' a powerful strategy for your business's growth and sustainability.
Sheryl has a put together a powerful gift for you:
Learn How to Say “NO'. Saying “no” is perfectly acceptable!
She's put together a cheat sheet so you can buy yourself some time to think, and then respond with an appropriate (and kind) answer. www.youhadmeatno.com
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️
Tuesday Mar 12, 2024
EP245 Breaking Through the Competitive Noise with Daniel Den
Tuesday Mar 12, 2024
Tuesday Mar 12, 2024
Breaking Through The Competitive Noise
Episode Summary:In this eye-opening episode of "Profit with a Plan," Marcia Reiner sits down with marketing maven Daniel Den, co-creator of the X Factor Effect methodology. Dive deep into the conversation as they explore the power of differentiation in business, revealing strategies that help you stand out in a crowded market. Learn how Daniel's journey from an eBay seller to a marketing guru led to the development of a framework that has revolutionized the way businesses approach marketing and sales.
Host: Marcia Riner, CEO Infinite Profit
Guest: Daniel Den, Co-Creator of the X Factor Effect
Key Takeaways:
The Essence of Differentiation: Daniel Den shares his insight on why being different is not just better but necessary in today's business world. Understand the nine pillars for setting your business apart and becoming a market leader or category king.
Customer Experience as a Differentiator: Discover how focusing on creating unparalleled customer experiences can elevate your business and make your offers irresistible.
The Journey from EBook Sales to Marketing Success: Daniel shares his personal journey, highlighting the lessons learned from selling eBooks on eBay to helping over 20,000 students and clients grow their businesses with the X Factor Effect methodology.
Strategies for Standing Out: Learn actionable strategies that you can apply to your business to cut through the noise, attract your ideal customers, and significantly boost your profitability.
A Sneak Peek into "Ideas that Influence": Daniel gives us a preview of his book, "Ideas that Influence," and shares how it can help business owners discover and implement wildly successful marketing ideas.
Featured Resource Special Offer:Listeners are invited to download Daniel Den's "Ideas that Influence" at bigideasbox.com, offering a unique experience that extends beyond the book through interactive envelopes and gifts designed to enhance your marketing strategies.
Closing Thoughts:Marcia and Daniel wrap up the episode by emphasizing the importance of differentiation and customer experience in achieving business success. They encourage listeners to take actionable steps towards implementing the strategies discussed in the episode to see real, bottom-line results.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️
Tuesday Mar 05, 2024
EP244 Unraveling Payroll Complexities with Scott Riley
Tuesday Mar 05, 2024
Tuesday Mar 05, 2024
Unraveling Payroll Complexities with Scott Riley
In today's episode of "Profit with a Plan," we're delving into the complexities of payroll management and how it can be a catalyst for business growth. With guest expert Scott Riley by our side, we unpack the nuances of payroll pitfalls and share strategies for enhancing your company's profitability.
Host: Marcia Riner, CEO of Infinite Profit®
Guest: Scott Riley, COO, A&A Employer Services
Introduction (00:00:02.560) Marcia Riner kicks off the podcast with a warm introduction, stressing the vital role of payroll in every business's operations. Scott Riley is introduced as the day's expert, setting the stage for a deep dive into payroll management's potential issues and strategies.
The Core of Payroll in Business Growth (00:00:24.930) Marcia emphasizes the significance of payroll in driving a business's profitability and growth, framing the conversation around how a thoughtful approach to payroll can have a profound effect on a company's financial health.
Marcia Riner's Expertise Highlighted (00:00:42.290) Marcia shares her background in boosting business profitability and preparing companies for future success. Her dedication to offering growth strategies provides listeners with valuable insights into improving their bottom lines.
Exclusive Offer for Listeners (00:01:12.590) A special offer is presented to the podcast audience - a comprehensive profit booster playbook designed to eliminate operational headaches and propel growth, underscoring the actionable steps businesses can take toward increased profitability.
Introducing Scott Riley (00:01:52.540) Scott Riley's extensive experience in payroll and HR solutions is discussed, highlighting his commitment to assisting businesses in streamlining their payroll operations, an essential factor for the episode's focus.
From Grunt Work to Passion for Payroll (00:03:04.210) Scott narrates his journey from doing menial tasks in his family's business to finding a passion for aiding small businesses through efficient payroll management, illustrating the transformative power of finding one's niche.
Addressing Payroll Challenges (00:05:45.150) The conversation shifts to uncovering the less obvious challenges of payroll, emphasizing the critical role of expert guidance and strategic planning in avoiding potential pitfalls.
The Crucial Aspect of Hiring (00:06:16.600) Scott delves into the complexities of hiring, from understanding the true cost of an employee to navigating the intricacies of payroll taxes and employment laws, a crucial discussion for business owners.
Streamlining Payroll for Compliance and Efficiency (00:08:24.200) The dialogue explores the importance of maintaining compliance and the advantages of having an efficient payroll process to conserve resources and foster business growth.
The Contractor vs. Employee Dilemma (00:18:02.600) Scott addresses the widespread misconceptions about hiring contractors versus employees and the potential legal and financial repercussions of misclassification, a critical consideration for all businesses.
Expanding on Payroll Essentials (00:18:37.680 to 00:37:18.960) The discussion further unfolds to explore vital payroll considerations, including the importance of accurate tax payments, understanding employee benefits, and the advantages of using technology to simplify payroll processes. The dialogue emphasizes the importance of being well-informed about payroll regulations to avoid costly errors and ensure smooth business operations.
Wrapping Up with Resources and Advice (00:37:38.200) Marcia concludes the episode by highlighting the critical nature of adept payroll management in achieving business success. She encourages listeners to engage with the podcast for more strategies to optimize their businesses.
Scott has a helpful document "The 5 questions you need to ask your payroll company before you give them another cent". Go to www.aaemployer.com to download it for free.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️
Tuesday Feb 27, 2024
EP243 Navigating the Complex World of Sales Tax with Expert Dena Oberst
Tuesday Feb 27, 2024
Tuesday Feb 27, 2024
Navigating the Complex World of Sales Tax with Expert Dena Oberst
Host: Marcia Riner, Business Growth Strategist and CEO of Infinite ProfitGuest: Dena Oberst, Founder and CEO of Gable Tax Group
Dena brings unparalleled insights into avoiding common pitfalls and enhancing profitability through diligent sales tax compliance. Whether you're a seasoned entrepreneur or just starting out, understanding the nuances of sales tax is essential for safeguarding your business's bottom line. Join us as Dena demystifies sales tax regulations and shares expert strategies for staying compliant and profitable in today's dynamic business landscape.
Introduction
[00:00:03] Welcome to a deep dive into the complexities of sales tax and its impact on businesses, with insights from sales tax expert Dena Oberst.
Key Highlights & Timestamps
Dena Oberst's Journey into Sales Tax
[00:02:07] Discover how Dena became a leading expert in sales tax, turning an accidental career path into a passion for helping businesses navigate sales tax complexities.
Understanding State and Local Taxes
[00:05:40] Dena breaks down the basics of state and local taxes, emphasizing the importance of understanding transaction taxes for business owners.
The E-Commerce Impact
[00:09:41] Discussion on how e-commerce has transformed sales tax obligations and the importance of staying compliant in a digital sales environment.
Economic Nexus & Sales Tax Obligations
[00:13:01] Learn about the economic nexus post-South Dakota v. Wayfair case and what it means for businesses operating across state lines.
Strategies for Compliance
[00:19:46] Practical advice for businesses to manage sales tax compliance effectively, avoid penalties, and protect their bottom line.
The Role of Technology in Compliance
[00:23:57] Insights into how platforms like Shopify assist with sales tax but also the complexities they introduce.
Final Thoughts & Resources
[00:32:37] Dena offers a free nexus analysis for listeners and emphasizes proactive sales tax compliance as a key to business profitability.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️
Tuesday Feb 20, 2024
EP242 Beyond the Memorabilia: Playbook for Business Growth Brandon Steiner
Tuesday Feb 20, 2024
Tuesday Feb 20, 2024
In this dynamic episode of "Profit with the Plan," we dive deep with Brandon Steiner, a legend in the sports memorabilia world and a master of business innovation. Marcia Riner engages Brandon in a fascinating discussion about his journey from a modest start to becoming a leader in the memorabilia industry, his ventures into Collectible Exchange and the Steiner Agency, and his unique strategies for success.
HOST: Marcia Riner, CEO - Infinite Profit®
GUEST: Brandon Steiner, CEO - Collectable Xchange
This episode is more than just a success story; it's filled insights on growth, gratitude, and the importance of relationships in business. Whether you're an entrepreneur seeking inspiration or a business owner aiming for growth, Brandon's experiences and advice are invaluable. Get ready to be inspired and learn how to push your business to new heights
Introduction of Brandon Steiner: Highlighting his reputation as the King of Memorabilia and his ability to build relationships with sports superstars.
Marcia Riner's Insights on Profitability: Discussing the importance of continuously seeking growth and profitability in business, emphasizing strategic planning and preparation for future business transitions.
Brandon Steiner's Journey: From starting Steiner Sports in a one-room office to becoming a leader in the sports memorabilia industry, emphasizing the role of a fearless mindset in achieving success.
Core Business Strategies: Brandon shares his secrets to business growth, including differentiation, relationship building, team motivation, and anticipating customer needs.
Introduction to Collectible Exchange: Brandon talks about his new ventures, Collectible Exchange and the Steiner Agency, focusing on leveraging athletes and celebrities to grow businesses and providing a marketplace for collectibles.
The Importance of Growth and Gratitude: Brandon and Marcia discuss the pivotal role of continuous growth, the significance of gratitude in business, and strategies to enhance employee satisfaction and customer retention.
Building Valuable Relationships: Techniques for connecting with influential people and creating value in business relationships, with examples from Brandon's experience with sports figures and organizations.
Innovative Business Ideas: Brandon shares his unique approach to the memorabilia business, including selling dirt and other unconventional items, showcasing the power of creative thinking in entrepreneurship.
Empathy and Customer Understanding: Brandon emphasizes the importance of empathy and understanding customer needs as foundational to successful sales and business growth.
Legacy and Continuous Innovation: Reflecting on the impact of one's work and the importance of always seeking new ways to innovate and serve the market effectively.
Brandon is an author, speaker and notable sports collector. Learn more from Brandon and his books at www.CollectableXchange.com or www.BrandonSteiner.com
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️
Tuesday Feb 13, 2024
EP241: Beyond the Clicks: Turning Insights into Impact with Website Analytics
Tuesday Feb 13, 2024
Tuesday Feb 13, 2024
Welcome back to the Profit with Plan Podcast, where today's episode, "Beyond the Clicks: Turning Insights into Impact with Website Analytics," takes you inside the world of data-driven website optimization. We're joined by digital analytics expert, Philippa Games, who will share her wealth of knowledge on harnessing the power of website data to drive business growth and profitability.
Get ready to uncover the potential of your website through analytics, learn how to navigate the complexities of Google Analytics 4, and apply actionable insights to enhance your online presence. This episode is a must-listen for any business owner eager to leverage their website as a tool for real, measurable success. Let's dive in and transform those insights into impactful results together.
Host: Marcia Riner, CEO: Infinite Profit
Guest: Philippa Gamse, Owner: Actionable insights for digital marketing and analytics
Key Points:
Unlocking Website Potential with Data: Discover how data analytics can be your roadmap to enhancing your website's performance. Learn why it's essential to move beyond aesthetic appeal and dive deep into what your visitors are actually doing on your site.
From Visitors to Value: Philippa shares her journey into the realm of website analytics, emphasizing the pivotal role of data in shifting from shooting in the dark to making informed strategic decisions. Understand why knowing your website's performance is not just about numbers but about understanding visitor behavior and preferences.
Navigating Google Analytics' Evolution: Gain insights into the transition from Universal Analytics to Google Analytics 4. Despite its challenges and learning curve, GA4 offers unparalleled depth and customization for tracking and enhancing your website's impact. Learn how to adapt and harness its power for your business.
Strategic Analytics Implementation: Explore the concept of "analytics with purpose." Dive into how setting clear objectives for each page or section of your website can guide your analytics efforts, leading to more meaningful and actionable insights.
Decoding Data for Decisions: Philippa and Marcia delve into specific data points that matter - from visitor acquisition sources to engagement metrics. Discover how analyzing these aspects can illuminate pathways to growth, customer satisfaction, and ultimately, profitability.
The Human Element in Analytics: Understand that behind every data point is a human interaction. Learn how to interpret analytics not just through the lens of technology but as a reflection of visitor behavior and needs, ensuring your website serves both your business goals and your audience's expectations.
Empowering Decisions with Expert Insights: Realize the value of expert guidance in navigating the vast sea of data analytics. Philippa underscores the importance of not just collecting data but making it work for you through strategic analysis and interpretation.
Takeaways:
Data as a Strategic Tool: Your website is more than a digital brochure; it's a dynamic tool for engagement and growth. Data analytics unlocks its potential.
Custom Analytics for Custom Solutions: Tailoring your analytics approach to your specific business goals can reveal hidden opportunities and areas for optimization.
Expert Guidance for Maximum Impact: Leveraging the expertise of analytics professionals like Philippa can transform raw data into strategic action, propelling your business forward.
Action Steps:
Assess Your Analytics Approach: Evaluate how you currently use data analytics in your website strategy. Are you scratching the surface, or diving deep into actionable insights?
Set Clear Objectives: Define what success looks like for each part of your website. What actions do you want visitors to take, and how can data guide these outcomes?
Seek Expert Insights: Consider consulting with an analytics expert to uncover the full potential of your website data. A fresh, experienced perspective can be a game-changer.
Connect with Philippa: Discover more about Philippa's work and access valuable resources like her free ebook on leveraging website analytics for business growth at www.websitesthatwin.com.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️
Tuesday Feb 06, 2024
EP240 Empire Building Essentials: Creating Franchise Success with John Hewitt
Tuesday Feb 06, 2024
Tuesday Feb 06, 2024
Welcome to today's episode. It promises an extraordinary peek into the world of franchising mastery. Join us as John Hewitt, the legendary founder of Jackson Hewitt and Liberty Tax, unveils the secrets behind his franchise empire. Whether you're eyeing franchise ownership or seeking inspiration from a true entrepreneurial giant, this session is packed with invaluable insights. Get ready for a masterclass in business growth and success. Don't miss out on this powerful episode that could redefine your approach to building your own empire.Host: Marcia Riner - CEO of Infinite Profit
Guest: John Hewitt- CEO of Loyalty Brands
Key Points Discussed:
Introduction to John Hewitt:
John Hewitt is highlighted as a significant figure in the franchising world, especially in the tax preparation industry. His role in founding two of the largest tax preparation companies in the US, Jackson Hewitt and Liberty Tax, is emphasized.
Entrepreneurship and Profitability:
The podcast focuses on strategies for small business owners to increase profitability and growth. Marcia Riner, the host, introduces herself as a business growth strategist, aiming to guide businesses toward higher profitability and a successful exit strategy.
Franchising as a Business Model:
John Hewitt's journey into the tax preparation industry began with his interest and subsequent work in tax preparation as a young adult. His venture into franchising is discussed as a strategic move that propelled his companies to significant growth.
Success Through Franchising:
Hewitt’s approach to franchising, his emphasis on creating a system that guarantees success for franchisees, and his personal experiences and strategies that led to the exponential growth of his franchises are discussed. The resilience of the tax preparation industry, even during economic downturns, is also highlighted.
Innovations in Tax Preparation:
Hewitt shares his experience with developing tax preparation software and how technology has played a role in the evolution of tax services. The conversation also touches on the importance of software in enhancing service quality and efficiency.
Building and Selling Franchise Businesses:
The podcast delves into Hewitt's experience with building Jackson Hewitt and Liberty Tax into successful franchises and eventually selling these businesses. The discussion provides insights into the challenges and successes of growing a franchise model.
Advice for Entrepreneurs and Franchisees:
John Hewitt offers advice on what makes a franchise successful, emphasizing the importance of having happy, successful franchisees. He shares insights into the common pitfalls of franchising and how to overcome them.
Looking Forward:
The episode concludes with information on how listeners can access resources like the Profit Booster Playbook and engage further with the topics discussed through the podcast platform.
John is offering a free copy of his book: ICompete Just email him @ john@loyaltybrands.com
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster Playbook just for you. You’ll uncover 5 essential strategies and the quick way to take action on them. This is not just a single page report, its 25 profitable pages with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️
Tuesday Jan 30, 2024
EP239 Engaging Customers: Blending Human Insight and Tech with Chris Hood
Tuesday Jan 30, 2024
Tuesday Jan 30, 2024
Today's episode of "Profit with a Plan" features an engaging conversation with Chris Hood, a renowned expert in customer-centric strategies and digital innovation.
Join us as we delve into the secrets of truly understanding your customers, balancing technology with the human touch, and leveraging feedback for exponential growth. Plus, get exclusive insights on our Profit Booster Playbook to supercharge your business in 2024. EP
Prepare to be inspired and equipped with actionable strategies to elevate your customer engagement and drive profitability!
HOST: Marcia Riner, Business Growth Strategist -CEO of Infinite Profit
GUEST: Chris Hood, speaker, author, & CEO of Synsible AI.
Unlocking Customer Engagement Secrets: Join Marcia Riner in exploring innovative strategies for creating unforgettable customer experiences that keep them returning for more.
Special Guest Spotlight: Discover insights from Chris Hood, a visionary in customer-centric cultures and innovation, on the latest episode of "Profit with a Plan" with Marcia Riner.
Profit Boosting Strategies Revealed: Marcia Riner, the renowned Profit Booster, shares her expertise in driving business growth and preparing for profitable exits.
Exclusive Resource for Listeners: Learn about a unique Profit Booster Playbook, offering practical strategies and action steps to enhance your business profits in 2024.
Chris Hood's Diverse Expertise: Uncover Chris Hood's extensive experience in digital business strategy with giants like Google, his storytelling prowess at Fox Broadcasting and Disney, and his current focus on leveraging AI for business growth.
The Human Touch in Business: Engage in a critical discussion about the limitations of AI and the irreplaceable value of human empathy and connection in customer relationships.
Feedback is Gold: Dive into the importance of direct customer feedback and understand why it's crucial for your business's success.
Beyond Technology - Understanding Your Customer: Explore the conversation on the significance of truly understanding customer needs beyond just technological solutions.
The Full Customer Journey: Marcia and Chris emphasize looking at the entire customer journey, highlighting the opportunities many businesses miss.
Adapting to Consumer Evolution: Learn why it's essential for businesses to continuously evolve and adapt to changing customer expectations and market trends.
Connecting with Chris Hood: Discover where to find more about Chris Hood’s work, including his books and insightful resources on customer transformation.
Closing Thoughts: Marcia Riner wraps up with key takeaways on understanding and catering to customer needs for sustainable business profitability.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster Playbook just for you. You’ll uncover 5 essential strategies and the quick way to take action on them. This is not just a single page report, its 25 profitable pages with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️
Tuesday Jan 23, 2024
EP238: Navigating Business Stages: A Guide for Founders with Scott Ritzheimer
Tuesday Jan 23, 2024
Tuesday Jan 23, 2024
Navigating Business Stages: A Guide for Founders
Guest: Scott Ritzheimer, CEO of Scale Architects
Host: Marcia Riner, CEO of Infinite Profit Consulting
Episode Overview: Marcia Riner, alongside guest expert Scott Ritzheimer, delves into the vital stages that founders experience in their business journey. This episode provides a roadmap for business owners to identify their current stage, embrace it, and effectively transition to the next phase for sustained growth and profitability.
Key Topics:
Understanding Business Stages:
Scott shares insights on the different stages of business growth, emphasizing the importance of recognizing and adapting to each stage for optimal development and success.
Founder's Journey:
A deep dive into the founder's mindset and challenges at various stages, from the initial startup phase to becoming an effective CEO.
Effective Management and Leadership:
Strategies for transitioning from a hands-on entrepreneur to a strategic leader, including tips for delegating, building a competent team, and focusing on visionary goals.
Maximizing Each Stage:
Practical advice on how to derive the most value and satisfaction from each stage, ensuring a fulfilling and profitable business journey.
Guest's Personal Insights:
Scott shares personal anecdotes and experiences, relating them to the broader context of business growth and management.
Resources and Tools:
Discussion on available resources, including Scott's book, which offers guidance and actionable strategies for founders at different stages of their business.
Closing Remarks: Marcia wraps up the episode by encouraging listeners to reflect on their current stage in business and to utilize the discussed strategies for growth and profitability.
Grab Scott's FULL book: The Founder's Evolution for free @ https://www.scalearchitects.com/founders
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster Playbook just for you. You’ll uncover 5 essential strategies and the quick way to take action on them. This is not just a single page report, its 25 profitable pages with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️
Your Host - Marcia Riner
Marcia Riner is a business growth strategist helping entrepreneurs to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment.
Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com