PROFIT With A Plan
Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale. Our informative topics cover areas around increasing revenue, boosting profit, business management, leadership, team building, marketing, sales, and pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can also check us out in video format on www.Youtube.com/ProfitWithAPlan We love to hear your comments & questions. Don‘t forget to subscribe to get updates on future shows. Thanks for joining us today!
Episodes
Wednesday Oct 11, 2023
EP224 Maximizing Results With Email Marketing - Kyle Stout
Wednesday Oct 11, 2023
Wednesday Oct 11, 2023
Join host Marcia, a seasoned business growth strategist, and her guest Kyle Stout, founder of Elevate and Scale, an email marketing agency, in this illuminating episode of the Profit With A Plan Podcast.
Discover the pivotal role email marketing plays in business success and unravel the power of leveraging AI for content scaling and retention marketing. Kyle shares his journey from freelance copywriter to the founder of Elevate and Scale, emphasizing the common oversight of email marketing in businesses.
Dive deep into the benefits and challenges of email marketing, and gain insights into crafting compelling email content that resonates with prospective buyers. Explore customer engagement strategies that keep your audience enthralled, and learn the art of segmentation to tailor your emails effectively.
Discover the magic of automation in simplifying business processes, enhancing efficiency, and driving higher returns. Whether you're a seasoned marketer or just starting your email marketing journey, this episode provides a treasure trove of strategies and insights. Tune in and transform your email marketing game today!
Kyle has a great template to help you @ www.winbeforeyousend.com
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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show
About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.
Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com
Questions? Feel free to text her 949-229-2112
Tuesday Oct 03, 2023
EP223 6 Hacks For More CEO Productivity - Donna Dube
Tuesday Oct 03, 2023
Tuesday Oct 03, 2023
Marcia talks with Donna Dube about how busy CEOs can boost their productivity and profitability.
Love for Data:
A Key to Success Donna shared her transition from a project manager in the online space to operations, emphasizing her love for data analysis. She highlighted the importance of using data to make informed decisions for a business, noting that numbers don't lie. Marcia agreed, expressing that many CEOs often overlook this aspect. The conversation suggested that understanding data and metrics can greatly improve productivity, time management, and overall business growth. C
EO Power Hour for Strategic Reflection
Donna and Marcia discussed the importance of time management and strategic thinking for CEOs. Donna emphasized the need to prioritize and focus on the essential aspects of the business, recommending a weekly "CEO power hour" for reflection and decision-making. She also stressed the importance of self-care and delegation. Marcia agreed, highlighting the benefits of regular, consistent reviews of the business's direction and performance. Both agreed on the value of this approach for both visionary CEOs and those heavily involved in day-to-day operations.
Automating Maintenance for Growth
Donna and Marcia discussed the division of tasks in a business between maintenance and growth. Donna suggested that many maintenance tasks, such as website changes and social media posts, can be automated or delegated to save the CEO time for more important growth tasks like partnerships, webinars, and high-level sales calls. Marcia agreed, adding that these tasks could be handled by contractors or virtual assistants. The aim is to free up the CEO's time and reduce costs.
Time Management for Business Owners
Donna and Marcia discussed efficient time management strategies for business owners. Donna suggested delegating tasks to create more time and using a CEO score to track time spent on maintenance versus growth tasks. They agreed that scheduling personal time and blocking off important hours for business were effective ways to maintain a healthy work-life balance. They emphasized the need to prioritize tasks, focus on essential tasks, and set specific work hours that work for the individual to increase productivity and efficiency.
Focusing on Tasks: Distraction Management
Marcia and Donna discussed the importance of focusing on tasks and avoiding distractions. They suggested implementing a 'focus time' method, where one works on a single task until its completion. They noted how constant interruptions, such as phone notifications, can hinder productivity. They also emphasized the psychological benefits of completing tasks, such as increased motivation and confidence. Donna suggested using digital tools and reaching out to colleagues or friends for accountability.
Task Management Strategies With Eisenhower Matrix
Donna shared tips on managing a task list using the Eisenhower matrix, which involves categorizing tasks based on their importance and urgency. Marcia expressed appreciation for the strategies, particularly the concept of scheduling time for important tasks and focusing on growth activities. Donna also emphasized the need for regular review and planning to adjust expectations and prepare for success. The discussion ended with Marcia summarizing the key points for listeners.
Maximizing CEO Time: Effective Strategies
Marcia and Donna discussed tools and strategies for effective time management in business. Donna emphasized the importance of maximizing the CEO's time and shared her PDF, "CEO Amplify," which outlines a method for achieving this. Marcia highly recommended Donna's strategies, encouraging listeners to download the PDF and subscribe to the podcast for more profitable information. Get Donna's CEO Powerhour PDF at https://ceoamplify.ca/powerhour
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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show About
Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com
Curious or have question. Text her at 949-229-2112. ♾️
Tuesday Sep 19, 2023
EP222 LinkedIn Strategiest To Boost Profit. Nate Morse
Tuesday Sep 19, 2023
Tuesday Sep 19, 2023
Marcia and Nate discussed LinkedIn's profit potential! Optimize profiles, build real connections, and play the long game for business growth.
Linkedin: A Platform for Business Connections
Nate shared his experience of moving from the brick-and-mortar space to the online world, specifically in the automotive industry. He noted a gap in the buyer's journey in the online world and expressed interest in exploring how to use Linkedin to create the kind of relationships they were looking for. Nate and Marcia discussed the advantages of using Linkedin for business connections compared to other social media platforms. Nate highlighted Linkedin's targeting capabilities and the ability to explain intentions in connection requests. Marcia agreed and emphasized that Linkedin is a platform designed for business. They also discussed the importance of profile optimization on LinkedIn.
Optimizing Visibility and Engagement Strategies
Strategies to improve visibility and engagement with their target audience. Nate emphasized the importance of understanding and catering to the needs of the ideal client throughout their journey. He suggested providing valuable content and engagement opportunities at each stage, rather than waiting until the end. They also touched on the importance of profile optimization, with Nate recommending a hook that calls out the ideal audience and utilizing the bio and experience sections to improve visibility on platforms like LinkedIn.
Linkedin Profile Optimization Strategies
Strategies for optimizing Linkedin profiles. Nate highlighted that Linkedin, despite not being owned by Google, still holds significant domain authority, making it an ideal platform for SEO purposes. Marcia emphasized the importance of creating a professional profile, including a voice introduction and a non-generic background image. They also touched on the issue of aggressive sales tactics on the platform, advocating for building relationships before making a sale.
LinkedIn Strategy: Building Relationships, Understanding Customers
Marcia and Nate discussed strategies for building relationships and moving into opportunities on LinkedIn. Nate emphasized the importance of understanding the customer's perspective before making an offer, using LinkedIn to identify psychographic markers and engage in conversation. Marcia agreed, cautioning against simply emailing an offer without first building relationships. They also discussed the value of using LinkedIn as a search engine, with Nate advising to be selective with search results and not to rely solely on what is provided.
Engaging Clients: Strategies, Networking, and Long-Term Mindset
Strategies for engaging with potential clients, emphasizing the value of understanding a person's professional journey through platforms like Linkedin. They agreed that a person's past roles, length of service, and transitions can provide valuable insights. They also touched on the use of introductions as a method of engagement but acknowledged it can often feel inorganic or forced. The importance of effective networking and relationship building was discussed, emphasizing the value of offering helpful resources and starting conversations with the intention of providing value rather than making a sale. They suggested an "infinite game" mindset for a longer-term perspective and less attachment to immediate results. Both agreed that a successful conversation can lead to various opportunities, including referrals, educational opportunities, and introductions to new contacts.
LinkedIn Strategies for Business Growth
Marcia and Nate discussed the concept of the buyer's journey and how companies can use platforms like LinkedIn to facilitate this process. Nate shared his unique understanding of the journey and how it could help businesses meet their clients' needs more efficiently.
• Listeners should check out Nate's special page at https://www.natemorse.com/gift for free resources to help with their business journey.
Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show
About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.
Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com
Curious or have question. Text her at 949-229-2112. ♾️
Tuesday Sep 12, 2023
EP221 Unlock The Power Of Referrals - Joanne Black
Tuesday Sep 12, 2023
Tuesday Sep 12, 2023
Are you tired of cold calls and expensive marketing campaigns that yield low conversion rates for your business?
It's frustrating when traditional sales and marketing methods don't deliver the results you need. But what if there's a proven, cost-effective solution to boost your business's profitability?
Discover the power of referrals with Joanne Black and Marcia Riner in this podcast. Learn how to build trust-based relationships, ask for referrals effectively, and enjoy conversion rates of up to 70% or more. Don't miss out on this game-changing strategy for business growth. Listen or watch the podcast now!
Unlocking the Power of Referrals In this podcast, Joanne Black and Marcia Riner discuss the significance of referrals as a powerful tool for business growth. They explore various aspects of referrals, emphasizing specific strategies and insights to make the most of this invaluable resource.
Here are the key takeaways:
1. The Referral Process: Joanne Black emphasizes the importance of building relationships and engaging in meaningful conversations with clients, ultimately leading to referrals. She highlights that referrals are based on trust and personal connections.
2. Asking for Referrals: The podcast underscores the need to ask for referrals confidently and offers practical advice on how to do it effectively. Joanne advises on the art of asking for referrals by framing questions in a way that fosters meaningful introductions.
3. Client Relationship Building: Joanne and Marcia discuss the significance of nurturing client relationships beyond the transaction. They emphasize that referrals stem from strong, trust-based relationships and suggest strategies to maintain client connections.
4. Specific Referral Requests: Being specific about the type of client or contact you're seeking when asking for referrals is crucial. Joanne recommends providing clear and detailed information about the kind of person you're looking for, making it easier for others to make introductions.
5. Reputation Matters: Your reputation is on the line when you ask for referrals, so it's essential to be precise in your requests. People are more likely to make introductions when they know exactly who you're looking for.
6. High Conversion Rate: The podcast highlights the remarkable conversion rate of referrals compared to other lead generation methods, with referrals having the potential to convert as high as 70% or even 90%.
7. Acknowledging Referrals: Joanne stresses the importance of promptly acknowledging referrals and suggests sending handwritten thank-you notes to express appreciation. Charitable donations in the name of the referrer are also recommended as a gesture of gratitude.
8. No Cost to Referrals: Referrals are a cost-effective way to grow a business, with no direct financial cost associated with them.
9. Staying Informed: Joanne invites listeners to visit her website, https://www.NoMoreColdCalling.com, to access valuable insights on referrals, take the referral IQ quiz, and sign up for her newsletter. In summary, this podcast provides valuable insights into building strong referral relationships, asking for referrals effectively, and leveraging referrals as a potent business growth strategy. Specificity, gratitude, and trust are at the core of successful referral generation
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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information Please subscribe & ring the bell for reminders about next week's show .
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About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com
Curious or have question. Text her at 949-229-2112. ♾️
Tuesday Sep 05, 2023
EP220- Your Voice Brand.- Vaughn Fahie
Tuesday Sep 05, 2023
Tuesday Sep 05, 2023
Are you an author, coach or expert with a book? Audio books represent the fastest group segment of publishing and listeners are growing exponentially each year. Your audience wants to hear your book in your own voice!
Marcia talks with Vaughn Fahie, The Voice Brander, about how your voice has a unique sound to it that is attractive to your audience. He also shares staggering statistic about today's book market that you don't want to miss.
Vaughn has an unique skill that will help you get more book sales and grow your expertise by making your book an audio book too.
He has resources on his website https://www.TheVoiceBrander.com and a copy of his book @ https://www.MakeMyAudioBook.fun
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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show .
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About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.
Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com
Curious or have question. Text her at 949-229-2112. ♾️
Tuesday Aug 29, 2023
EP219 Neuro Science Of Change - Malvina Messler
Tuesday Aug 29, 2023
Tuesday Aug 29, 2023
Marcia talks with Quantum Coach, Malvina Messler about the neuro science of change. Malvina shares her ideas that have helped business owners break through their blockages so that they can evolve their business. Malvina has a great workbook to help business leaders to tap into their IQ as well as their EQ to lead better.
Malvina has a helpful Get Unstuck Guide on her site @ https://www.MalvinaMessler.com
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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show.
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About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com
Curious or have question. Text her at 949-229-2112. ♾️
Tuesday Aug 22, 2023
EP218 Share What Pisses You OFf - Talia Jacquline
Tuesday Aug 22, 2023
Tuesday Aug 22, 2023
Marcia talks with communications expert and founder of Visceral Communications, Talia Jacqueline about how to attract your ideal customer my being passionate about what you believe it. Even more about what really pisses you off! Talia shares that when you share your values and beliefs about the problems that you and your customers face, it polarizes the audience while attracting or deflecting the right people. She doesn't want us to act on anger, but to funnel the passion into our messages.
Talia was featured on a great Ted Talk where she shares her passion. You can watch it at https://www.TaliaJacqueline.com or grab additional information at her business site at https://www.Visceral.co
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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show .
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About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.
Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com
Curious or have question. Text her at 949-229-2112. ♾️
Tuesday Aug 15, 2023
EP217 Financial Integrations - Jeff Rudner
Tuesday Aug 15, 2023
Tuesday Aug 15, 2023
Marcia talks with CPA, CFO, & Financial Expert, Jeff Rudner with Proseer, an accounting, tax and finance firm, about how small businesses can easily integrate software and automated processes into their business. The benefits are numerous from cutting costs to quick and accurate financial projections Jeff also shares that understanding your company's data is important for every decision and it should be easy to obtain across every department. Once set up, many types of software can cross communicate to make sure that the data is timely and on point.
Jeff is happy to offer a free consultation and share ideas that can help any business. Check out his company and book a call @ https://www.Proseer.co/contact
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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information Please subscribe & ring the bell for reminders about next week's show.
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About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.
Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com
Curious or have question. Text her at 949-229-2112. ♾️
Wednesday Aug 09, 2023
EP216 The Expert In You - Ann Carden
Wednesday Aug 09, 2023
Wednesday Aug 09, 2023
Marcia talks with fellow business strategist, Ann Carden about how today's business experts can build another income with coaching and consulting. They have experience, knowledge, and needed skills that business owners are looking for to short cut their own growth. Whether its paid mentoring, coaching, consulting, or advising, subject matter experts are in high need. This type of work can be done as project based, a side job or a new career.
Ann has lots of resources available on her site. https://www.AnnLCarden.com
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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show .
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About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com
Curious or have question. Text her at 949-229-2112. ♾️
Wednesday Aug 02, 2023
EP215 Email Marketing & AI Jules Dan
Wednesday Aug 02, 2023
Wednesday Aug 02, 2023
Marcia talks with an Australian email marketing expert, Jules Dan about how he is able to book calls from leads using email marketing & AI. Jules shares strategies about the list building, email frequency, engaging prospects that have proven to produce big profit. Jules wants to share his 3 concepts that turn leads into booked calls @ https://julesdan.com/gptgift
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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show .
=================
About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.
Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com
Curious or have question. Text her at 949-229-2112. ♾️
Your Host - Marcia Riner
Marcia Riner is a business growth strategist helping entrepreneurs to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment.
Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com