Profit With A Plan
Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale. Our informative topics cover areas around increasing revenue, boosting profit, business management, leadership, team building, marketing, sales, and pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can also check us out in video format on www.Youtube.com/ProfitWithAPlan We love to hear your comments & questions. Don‘t forget to subscribe to get updates on future shows. Thanks for joining us today!
Episodes

7 days ago
7 days ago
Why Physical Touchpoints Are Beating Funnels at Customer Retention
EP331 of Profit With A Plan Podcast
Released Date: December 16, 2025
Guest: Mark Stern, founder and CEO of Custom Box AgencyHost: Marcia Riner, Business Growth Strategist, Infinite Profit®
🎯 Episode Summary
Most businesses pour money into funnels, ads, and automation, yet retention keeps slipping. This episode reveals why physical experiences are quietly outperforming digital-only strategies when it comes to engagement, loyalty, and lifetime value. If your offers are solid but customers are not sticking, this conversation will change how you design your entire customer journey.
🎥 What You’ll Learn
• Why physical experiences outperform email and social for engagement• How to design customer journeys that guide real outcomes• Where physical touchpoints fit across acquisition, onboarding, and retention• How to turn frameworks into tangible customer momentum• Why better onboarding directly reduces churn and refunds
⏱️ Timestamp Highlights
[00:00] Why physical touchpoints outperform digital engagement[04:45] Why most onboarding systems quietly fail customers[08:00] Turning frameworks into physical momentum tools[13:00] Using physical products for customer acquisition[18:00] Designing retention through milestones and recognition[29:00] How intentional journeys increase lifetime value
🔗 Resources & Links
CustomBoxAgency.com57Hats.comInfiniteProfitConsulting.com
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
🚀 Profit-Driven Resources
💰 Profit Booster® Growth MapSee the fastest path to more revenue and fewer profit leaks.http://profitbooster.com/growth-map
🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Tuesday Dec 09, 2025
EP330: Stop Guessing: Use Your Numbers To Actually Grow Your Business
Tuesday Dec 09, 2025
Tuesday Dec 09, 2025
Stop Guessing: Use Your Numbers To Actually Grow Your Business
EP330 Profit With A Plan PodcastReleases December 9, 2025
Guest: Sonny Grappone, Founder of Precision Accounting cConsultingHost: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®
🎯 Episode Summary
Most business owners make decisions in the dark, relying on gut feelings, half-read P&Ls, and whatever their bookkeeper emails at tax time. In this episode, we break down how proactive accounting, clean financial systems, and smarter job costing give you real control over cash flow, hiring, pricing, and growth. You will hear how one shift in job costing improved margins by 30 percent, why “I can make payroll” is a dangerous metric, and how to use tax planning and incentives to fund growth instead of starving it. If you want your numbers to support bigger decisions, not surprise you later, this conversation will change how you look at your books.
🎥 What You’ll Learn
Why “I can make payroll” is a terrible way to judge success
The simple mindset shift from bookkeeping reports to decision-ready data
How job costing fixes bad bids and protects thin construction margins
Where hidden costs like insurance and payroll quietly destroy profit
How software and automation cut errors, save time, and improve accuracy
Ways smart tax planning and wellness credits can fund hiring and growth
⏱️ Timestamp Highlights
[00:00] Why most owners make decisions in the dark with money[03:30] Sonny’s path from hustling entrepreneur to strategic accountant[10:50] The danger of ignoring financials and trusting only bookkeepers[13:10] Fixing job costing, bids, and margins for construction companies[21:10] Hidden expenses like insurance that quietly put owners out of business[27:40] Tax planning, wellness credits, and saving enough to hire smarter
🔗 Resources & Links
Precision Accounting & Consulting (PAC)https://precisionaccountingconsulting.com
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
Questions? Call (949) 229-2112 or visit:https://infiniteprofitconsulting.com
🚀 Profit-Driven Resources (CTAs)
Profit Booster Growth MapGet a clear, customized view of where revenue is leaking and where profit is hiding so you can plan your next growth moves with confidence.http://profitbooster.com/growth-map
Profit Booster Podcast Monetization HubTurn your podcast interviews into a client-generating machine without adding more work to your plate.https://profitboosterpod.com
Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Tuesday Dec 02, 2025
Ep329 Pricing Mistakes That Are Costing You Millions
Tuesday Dec 02, 2025
Tuesday Dec 02, 2025
Pricing Mistakes That Are Costing You Millions
EP329 Profit With A Plan PodcastReleased December 2, 2025
Guest: Dan Balcauski, B2B SaaS pricing expert and founder of Product TranquilityHost: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit®
🎯 Episode Summary
Most SaaS companies are unknowingly giving away revenue. In this episode, Marcia sits down with Dan Balcauski, B2B SaaS pricing expert and founder of Product Tranquility, to unpack why pricing is rarely a math problem and almost always a strategy problem. You will learn how to monetize AI features, frame pricing decisions with confidence, and avoid the revenue leaks that quietly erode growth. If you are a SaaS founder, product leader, or anyone making pricing decisions, this conversation will reshape how you think about value.
🎥 What You Will Learn
• Why SaaS pricing fails and how to fix it fast• How to monetize AI features without confusing buyers• The strategy behind good, better, best pricing• Pricing mistakes that drain revenue in B2B SaaS• How positioning drives packaging and price• Why talking to customers early improves pricing accuracy
⏱️ Timestamp Highlights
[00:00] Why most SaaS companies leave money on the table[02:10] Pricing is a strategy problem, not a math problem[06:40] The art and science behind SaaS pricing[10:15] Price positioning and avoiding the race to the bottom[13:20] Good, better, best models and customer choice[17:50] How founders should test pricing and validate value[25:00] Why discounts can destroy margins and buyer behavior[34:40] How to rethink promotions in B2B[36:55] Where to start if pricing needs a refresh
🔗 Resources and Links
ProductTranquility.com
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies that help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can put to work today.
🚀 Profit-Driven Resources
Profit Booster Podcast Monetization HubTurn your interviews into a client-generating machine without adding more work.Learn more at ProfitBoosterPod.com
Free Growth Map with 3 Actionable Ideas Want to find your fastest path to higher profit and better pricing decisions? Grab your free Profit Booster Growth Map at ProfitBooster.com/growth-map.
Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Tuesday Nov 25, 2025
EP328 How to Tell Stories That Actually Convert Your Audience Into Clients
Tuesday Nov 25, 2025
Tuesday Nov 25, 2025
How to Tell Stories That Actually Convert Your Audience Into Clients
EP328 of Profit With A Plan PodcastReleased Date 11.25.25
Guest: Dr. Danny Brassell Phd, Master storyteller, speaker, trainer and coachHost: Marcia Riner, Business Growth Strategist | Infinite Profit®
🎯 Episode Summary
Most presentations lose people in the first few minutes because they focus on information instead of connection. In this episode, Dr. Danny Brassell breaks down how to use intentional storytelling to grab attention fast and guide people toward action.
You’ll learn the 5 C’s of a well-crafted story, how to connect emotionally without feeling pushy, and simple techniques that make your message memorable, relatable, and conversion-ready. Whether you speak on stage, lead a team, or pitch clients, this episode shows how the right story can move people and move business forward.
🎥 What You’ll Learn
• Why connection, not confidence, drives audience engagement• The 5 C’s of a WellCrafted Story that inspire action• How to open any presentation so people lean in instantly• Why vulnerability builds trust faster than credentials• A simple exercise to uncover hundreds of stories people remember• How to use stories ethically to motivate and convert your audience
⏱️ Timestamp Highlights
[00:00] Why some speakers hook attention instantly and others lose the room[02:30] The real reason emotion moves people more than information[06:00] What separates a good presentation from one that converts[08:45] The 5 C’s framework for crafting stories that land[13:20] How to connect with your audience in the first five minutes[17:40] Using everyday moments to create stories people remember[25:00] Why one clear call to action beats multiple choices[30:50] How to end with impact without relying on sad stories[34:45] The mindset shift that keeps your audience engaged and inspired[36:00] Where to get your free WellCrafted Story blueprint
🔗 Resources & Links
FreeStoryGuide.com
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
🚀 Profit-Driven Resources
Profit Booster Podcast Monetization HubTurn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com
Free Growth and Marketing AuditGrab your free Profit Booster Growth Map at ProfitBooster.biz to identify three clear moves that grow revenue and stop profit leaks fast.
Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Tuesday Nov 18, 2025
EP327 Influence Beats Authority - The Leadership Skill That Changes Everything
Tuesday Nov 18, 2025
Tuesday Nov 18, 2025
Influence Beats Authority - The Leadership Skill That Changes Everything
EP327 of Profit With A Plan PodcastReleased November 18, 2025
Guest: Tami Reiss, Leadership Trainer and the CEO of Leader Within Host: Marcia Riner, Business Growth Strategist, CEO Infinite Profit®
🎯 Episode SummaryMost leaders lean on authority and wonder why their team doesn’t follow through. Influence-driven leadership flips the script. In this episode, Tami Reiss breaks down how to get genuine buy-in, why personalized pitches matter, and how asking smarter questions leads to better collaboration, stronger culture, and faster results. You’ll also learn her simple MAP framework for making your message land and motivating people at every level.
🎥 What You’ll Learn• Why authority alone fails to create lasting buy-in• How to motivate teams using influence-driven leadership• The MAP framework for getting people aligned and excited• How to personalize your pitch so others instantly care• The role trust plays in influence and decision-making• Simple language shifts that strengthen credibility
⏱️ Timestamp Highlights[00:02] Authority fails because influence drives real action[00:05] How influence creates ownership and better performance[00:09] Why leaders must stop “babysitting” and build collaboration[00:12] MAP explained: Manifest, Assess, Promote[00:18] Personalizing your pitch for each individual[00:23] How trust increases influence and impact
🔗 Resources & LinksTamiReiss.comTamiReiss.com/influence
💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com
🚀 Profit-Driven Resources (CTAs)
💰 Profit Booster Podcast Monetization HubTurn your interviews into a client-generating machine without adding more work to your plate.Learn more at ProfitBoosterPod.com
📈 Free Business Growth MapYour leads should be converting. Let’s find out what’s missing.Book yours now at ProfitBoosterBiz.com
🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Tuesday Nov 11, 2025
EP326 Stop Using Personal Credit to Fund Your Business
Tuesday Nov 11, 2025
Tuesday Nov 11, 2025
Stop Using Personal Credit to Fund Your Business
🎯 Episode Summary:Still using your personal credit to keep your business running? That’s a profit killer. In this episode of Profit With A Plan, Marcia Riner and guest expert Sue Schuster reveal how to build corporate credit that protects your personal assets and fuels sustainable business growth. Learn how to separate your finances, establish real credibility with lenders, and access funding without personal guarantees.
🎥 What You’ll Learn:• Why using personal credit for your business puts everything you own at risk• The difference between personal and corporate credit—and how to build both• Step-by-step ways to legitimize your business before applying for credit• How to make sure your vendors and lenders actually report your credit activity• Why banks don’t tell you about EIN-based credit—and how to use it anyway• How corporate credit protects your “corporate veil” and keeps you financially safe
⏱️ Timestamp Highlights:[00:00] Why using personal credit is a profit killer[03:00] What corporate credit really means for business owners[05:00] The three key credit bureaus every business must register with[10:00] How to build credibility before applying for funding[17:00] Address, phone, and email details that make or break your approval[21:00] The secret to getting trade lines and vendor accounts to report[26:00] How corporate credit strengthens your business and protects your assets[30:00] The truth about banks, bots, and business lending[33:00] Why you shouldn’t go it alone—and how to get expert help
🔗 Resources & Links:Sue Schuster on LinkedInsuzanne@profituring.aiBizfi.io
💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
🚀 Profit-Driven Resources (CTAs)💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com
📈 Free Growth MapGenerate 3 great profit boosting ideas quickly👉 Book yours now at ProfitBoosterBiz.com/growthmap
🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Tuesday Nov 04, 2025
EP325 From Audience to Income -How Paid Communities Create Real Freedom.
Tuesday Nov 04, 2025
Tuesday Nov 04, 2025
From Audience to Income: How Paid Communities Create Real Freedom
EP325 Profit With A Plan PodcastReleased November 4, 2025
Guest: Carol Tice, Journalist and Founder of the Community Growth Academy Host: Marcia Riner, Business Growth Strategist | Infinite Profit
🎯 Episode SummaryMost business owners focus on growing an audience—but an audience listens, while a community buys, stays, and grows with you. In this episode, Marcia sits down with Carol Tice, the journalist-turned-entrepreneur who transformed her blog readers into a thriving paid community that generated over $6 million before she sold it. Carol shares how to turn your expertise into recurring revenue, why your gut beats the gurus, and how building a community can fund the life you actually want.
🎥 What You’ll Learn• The difference between an audience and a true community that drives profit• How Carol turned her blog readers into a $6M paid membership model• Simple ways to validate and launch your own community in 2025• Why low-ticket memberships can outperform high-ticket offers• How to design a flexible, freedom-based business model you love
⏱️ Timestamp Highlights[00:00] The real difference between audience and community[05:00] From journalism to building a six-figure freelance business[08:00] The launch of Freelance Writers Den and early community growth[11:00] The power of closing the doors to increase demand[16:00] How modern tools like Skool make paid communities easy[20:00] Why engagement beats content for lasting member retention[27:00] Building in public: how to let your members shape your offer[33:00] Creating scalable, sellable, and lifestyle-friendly businesses
🔗 Resources & LinksCarol Tice – Community Growth Academyhttps://www.skool.com/community-growth-academy
Free Case Study: How I Built and Sold Freelance Writers Denhttps://www.skool.com/community-growth-academy/about
💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
🚀 Profit-Driven Resources (CTAs)
💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com
📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com
🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Tuesday Oct 28, 2025
EP324 Plug Your Profit Leaks - Build a Lean Company That Grows Faster
Tuesday Oct 28, 2025
Tuesday Oct 28, 2025
Plug Your Profit Leaks - Build a Lean Company That Grows Faster
EP324 Profit With A plan PodcastReleased October 28,v 2025
Guest: Duane Deason, CPA, CFO, Founder and President | Efficacy GroupHost: Marcia Riner, Business Growth Strategist | Infinite Profit®
🎯 Episode SummaryRevenue is up—but profit isn’t. This episode exposes the hidden operational bloat that quietly drains cash, slows innovation, and makes growth feel heavy. Duane Deason, founder of The Efficacy Group and author of Operationally Svelte, shares how to spot profit leaks early, build an internal cost management rhythm, and create a company that’s lean, agile, and built to last.
🎥 What You’ll Learn
The silent costs that stall profit and slow innovation
Why “operationally svelte” companies outpace, out-innovate, and outlast
Founder habits that create bloat—and how to replace them
How to build a cost management center from day one
When to fund, fix, or kill projects using clear milestones
Where to cut, renegotiate, or rebalance without starving growth
⏱️ Timestamp Highlights[00:00] Why revenue grows but profit stalls[02:32] Duane’s turnaround story and “Operationally Svelte” mindset[06:27] What bloat really is—and how it kills innovation[10:45] Stop “appeasement budgeting” and set accountable milestones[24:08] Build an internal cost management center that lasts[29:20] Hiring the right talent to own costs across departments
🔗 Resources & LinksGuest website: https://efficacygroup.comInfiniteProfitConsulting.comProfitBooster.biz
💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
🚀 Profit-Driven Resources (CTAs)💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com
📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com
🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Tuesday Oct 21, 2025
EP323 Your Story Is Your Growth Strategy: Turning Purpose Into Profit
Tuesday Oct 21, 2025
Tuesday Oct 21, 2025
🎙 Episode Title
Your Story Is Your Growth Strategy: Turning Purpose Into ProfitReleased October 21, 2025
Guest: Dan Grech | Pulitzer Prize–winning NPR and PBS journalist turned entrepreneur and educatorHost: Marcia Riner, Business Growth Strategist | Infinite Profit®
🎯 Episode Summary
Most entrepreneurs treat their story like background fluff—but it’s actually their most powerful growth tool. Pulitzer Prize–winning journalist turned entrepreneur Dan Grech reveals how to use your story as a strategic asset to attract customers, inspire your team, and grow with purpose.
Discover the 3-step Story-Driven Business framework and why every founder should lead with the story that fuels their mission, not just sit on an “About” page.
🎥 What You’ll Learn
Why your founder story drives more sales than any marketing tactic
How to become the “Jedi” in your client’s hero journey
The 3 steps of story-driven growth: Define, Deploy, Ignite
How to build a brand that attracts both clients and top talent
The missing link between authenticity, AI, and storytelling
How to create a business that’s purpose-driven, not just profit-driven
⏱️ Timestamp Highlights
[00:00] Why your story is your biggest growth asset[03:00] Dan’s journalism roots and early storytelling lessons[08:00] Reinventing as a business storyteller and starting BizHack Academy[12:00] Turning strangers into buyers through trust and story[16:00] From “Me Too” businesses to story-driven brands[20:00] The 3-step Story-Driven Growth framework explained[25:00] Using AI to define and document your founder story[28:00] How story aligns culture, hiring, and marketing[31:00] Real-world examples: The Greater Need and Textamol[36:00] Dan’s challenge to every listener—start your Why Chain today
🔗 Resources & Links
Dan Grech’s free 30-minute business story consultationhttps://thestorydrivenbusiness.com
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com
🚀 Profit-Driven Resources
💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work.👉 Learn more at https://ProfitBoosterPod.com
📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at https://ProfitBoosterBiz.com
🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Tuesday Oct 07, 2025
EP322: Inside Growth 2.0: How AI, GEO & Vibe Coding Are Changing Everything
Tuesday Oct 07, 2025
Tuesday Oct 07, 2025
Inside Growth 2.0. How AI, GEO & Vibe Coding Are Changing EverythingEP322 Profit With A Plan PodcastRelease date: October 6, 2025
Guest: Raj Singh, VP of Product at MozillaHost: Marcia Riner, Business Growth Strategist | Infinite Profit®
🎯 Episode SummaryAI isn’t just a buzzword—it’s rewriting the rules of growth. In this episode, Raj Singh, VP of Product at Mozilla and a serial founder with multiple exits, joins Marcia Riner to reveal how GenAI is transforming growth, product management, and visibility for SMBs. They explore the rise of “vibe coding,” GEO over SEO, and how to become a “Super IC” using AI to multiply productivity.
🎥 What You’ll Learn
Why “vibe coding” is the next wave of AI-driven creation
How one person can now do the work of an entire growth team
The surprising platforms AI trusts most for visibility (hint: not Forbes)
The rise of the “Super IC” and how to work smarter with AI
What GEO and programmatic TikTok mean for modern growth
How Mozilla is building AI tools to help solopreneurs grow faster
⏱️ Timestamp Highlights[00:03] Raj Singh’s journey from startup founder to VP at Mozilla[07:50] How GenAI changes the growth equation for SMBs[10:08] What “vibe coding” means and why it matters[13:10] The rise of the “Super IC” and new productivity models[17:44] Cultural shifts: AI replacing conversation, not connection[28:09] SEO vs. GEO: how AI ranks your brand differently[33:05] Real-world tools and takeaways for business owners
🔗 Resources & LinksSolo AI Website Builder – www.soloist.ai
💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com
📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com
🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Your Host - Marcia Riner
Marcia Riner is a business growth strategist helping entrepreneurs to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment.
Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com










