PROFIT With A Plan

Stop Selling, Start Dating - How to Build Loyal Clients
EP300 PROFIT With A Plan PodcastReleased April 29, 2025
Guest: Mark Young, CEO, Entrepreneur, & Author of Date Your ClientsHost: Marcia Riner, Business Growth Strategist | Infinite Profit®
📋 Podcast Notes:
Episode Overview:  What if the key to scaling your business wasn't more leads, but deeper client relationships? In this episode of Profit with a Plan, host Marcia Riner sits down with Mark Young—CEO, entrepreneur, and author of Date Your Clients—to talk about the radical shift from transactional selling to relational client-building.
Drawing from decades of experience in business, advertising, and psychology, Mark shares how applying lessons from our personal lives—yes, even the painful ones—can transform the way we connect with clients and build loyalty that lasts.
From the importance of tailored, consistent communication to the surprising business wisdom found in the "Walk of Shame," this episode is packed with insights that will change the way you grow your company
🔥 Topics Covered:
How to shift from selling to building relationships
Why emotional intelligence matters in client retention
The true ROI of long-term relationship-building
How personal failures can fuel professional success
Practical ways to improve client communication and loyalty
🎯 Perfect for Entrepreneurs Who Want To:
Increase client retention and referrals
Improve their sales process with a relationship-driven approach
Build a business that's profitable, scalable, and sale-ready
⏰ Key Timestamps:
00:00 — Introduction: Why client relationships are your real profit driver01:30 — Meet Mark Young: Entrepreneur, CEO, and author of Date Your Clients03:00 — Why viewing clients as people, not transactions transforms your business06:15 — Tailored communication: How to create client engagement that sticks09:45 — Investing in long-term relationships for greater profitability12:30 — The story behind the “Walk of Shame” chapter—and its business lesson15:10 — How personal experiences shape professional success18:20 — Final tips: Building loyalty, trust, and lifetime value with your clients
📢 Connect with Mark Young:
Learn more about Mark’s approach at 👉 DateYourClients.com
 
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

The 3 Facebook Posts That Generate Leads, Engagement & Email SubscribersPodcast: Profit With A Plan
Guest: Deirdre Tshien | CEO of CapshoHost: Marcia Riner | Business Growth Strategist | CEO of Infinite Profit®
📌 Episode Summary:What if you could grow your list, increase your engagement, and attract high-quality leads—by posting just three times a week? In this episode, Marcia sits down with Deirdre Tshien, CEO of Capsho, to break down the three Facebook post types that are transforming social media from a time-waster into a lead-generation machine. Whether you're a coach, content creator, podcaster, or service provider, this episode shows you how to turn content into clients—without burnout.
🕒 Timestamps & Key Takeaways:
[00:01:10] Meet Deirdre Tshien & Capsho– How Capsho helps entrepreneurs repurpose podcasts, vlogs, and livestreams into client-generating content– The role of AI in making content marketing faster and easier
[00:04:25] Why Most Content Isn’t Converting– The difference between content visibility and content conversion– Why engagement doesn’t always equal leads—and how to change that
[00:07:50] The Power of the “Honey Trap Method”– Using intentional storytelling to emotionally resonate with your audience– How to create magnetic content that makes followers take action
[00:11:30] Post Type #1: The Problem-Aware Story– Share a relatable pain point and how you’ve experienced or solved it– Designed to drive comments and connection
[00:15:05] Post Type #2: The Engagement Catalyst– Ask questions that feel fun and low-risk but are strategically aligned– Boosts visibility with the algorithm and warms up your audience
[00:18:40] Post Type #3: The Lead Invitation Post– Provide an actionable, valuable freebie or next step– Subtly moves your audience from scrolling to subscribing or booking
[00:22:00] Weekly Posting Blueprint– How to cycle these three posts weekly without overwhelm– Why consistency (not volume) is the secret to ROI
[00:26:30] Audience Q&A & Real-World Results– How this strategy has worked across multiple niches– Tips for customizing your posts to your ideal client
[00:31:15] Capsho’s Role in Scaling Content– How to use Capsho to repurpose one piece of content into an entire week’s worth– What’s coming next in AI-driven content creation
🎁 BONUS from Deirdre:Want to get your hands on the exact 3 Facebook Post Templates that Deirdre teaches in this episode?👉 Grab your Super Discount at https://app.capsho.com and start turning your content into clients—this week!
🧠 Conclusion:If you've been feeling overwhelmed by content creation and underwhelmed by your results, this episode offers a simple, effective framework that brings strategy back to social media. With Deirdre’s method, just three focused posts each week can drive massive engagement, build your list, and grow your business—without burnout.
 
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Break Through Resistance & Build a More Valuable Business with Justin Goodbread
📌 Guest: Justin Goodbread – Bestselling Author, Keynote Speaker & Business Value Expert🎧 Host: Marcia Riner | Profit Booster® | Infinite Profit®🎯 Topic: Business Growth, Scaling, and Creating Exit-Ready Companies
 
Summary
In this powerful episode of Profit With A Plan, Marcia Riner sits down with international bestselling author and business growth strategist Justin Goodbread to uncover the real reason most business owners feel stuck—and what to do about it.
With over 30 years of experience and multiple 8-figure exits, Justin shares a proven framework to help entrepreneurs overcome resistance, shift from burnout to breakthrough, and build a company that is not only profitable now but also highly valuable for a future sale.
You’ll learn:
Why most owners unknowingly create jobs instead of businesses
The dangers of chasing revenue without building structure
How to increase your business valuation without working harder
Two of the most powerful levers out of 256 that can multiply your company’s value
Why timing—not hustle—is the ultimate key to a successful exit
Key Points
00:00 – Intro to the EpisodeMarcia introduces the topic of entrepreneurial resistance and her guest, Justin Goodbread—who scaled his financial firm to 8-figures in just 49 months. Get ready to hear a powerful framework for breaking through resistance and increasing your business’s value.
02:15 – Meet Justin GoodbreadJustin shares his 30-year entrepreneurial journey, including multiple successful exits across different industries. He reveals how his passion shifted to helping other business owners scale and sell profitably.
06:10 – Why Only 18% of Business Owners Ever Exit ProfitablyJustin drops a powerful stat: only 18-20% of small business owners ever exit with value. The reason? Most have created a job, not a business. Learn why owner dependency is a major roadblock to profitable exits.
08:00 – Planning for the Exit Before It’s Too LateMarcia and Justin dive into why exit planning shouldn’t wait until burnout or emergencies hit. Justin shares his own experience building a business that thrived even during his wife’s health crisis—thanks to systems and processes focused on value creation.
10:45 – The Power of Defining Your “Why” and Desired OutcomeHear Justin’s story of a life-changing Zig Ziglar conference and how setting clear life goals at 18 helped shape every business decision. He reminds us that business should serve your life, not the other way around.
13:45 – The Mountaintop Wake-Up CallJustin recalls a heartbreaking moment with a longtime business owner who felt “broke” despite visible success. This powerful story reveals the truth about hidden value gaps and why working harder isn’t always the answer.
16:00 – The Garden Hose Analogy: Stop Flooding Your Business with More SalesJustin explains why increasing revenue without increasing internal capacity can destroy your business. Instead, he teaches how to “widen the hose” by improving systems, processes, and valuation metrics—without burning out.
19:30 – What’s Your Business Worth Today—And What Could It Be Worth?Discover how most owners undervalue their businesses by ignoring the multiple. Justin shares how simple changes can dramatically increase business valuation—even without growing revenue.
22:00 – 2 Quick Wins to Increase Your Business’s ValueJustin gives two of his top value-driving levers out of the 256 they teach:
Owner Dependence – Reduce it to scale and sell.
Recurring Revenue – Create stability and enhance valuation.
24:00 – Control Freaks Need to Control Their Exit TooJustin argues that business owners, who control everything else, often leave their exit up to chance. He makes the case for intentional, value-based planning.
27:00 – What Would You Do with Unlimited Time and Resources?A powerful reflection question from Justin’s business coach helped him realize he had already surpassed his goals—and it might be time to exit. This is where timing becomes everything.
29:00 – Connect with Justin Goodbread👉 Visit JustinGoodbread.com for over 600 educational episodes, free tools, and to book a free strategy call to identify your next best move.👉 Direct link to free call: justingoodbread.com/free-call
31:00 – Closing ThoughtsMarcia wraps with a reminder: You’re putting everything into this business—why not build it for income and an exit payday?
Top Keywords
business value, scaling your company, business exit strategy, owner dependence, recurring revenue, increasing business valuation, business growth coaching, entrepreneurial resistance, profit multiplier, business planning
 
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Fix the Friction: How to Align Teams for Better PerformanceEP297 of Profit With A Plan Podcast
Release date: April 8, 2025
Guest: Vikki Kempker, Workplace Strengths Strategist and founder of TeamAlign Method™Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®
Episode Summary:
Hiring talented people is only half the battle—aligning them in the right roles is the real key to performance. In this episode of Profit with a Plan, Marcia Riner welcomes Vikki Kempker, Workplace Strengths Strategist and creator of the TeamAlign Method™, to discuss how hidden misalignments can quietly derail your team’s success.
Using the Kolbe Index and her proprietary L.E.A.D. Framework, Vikki helps leaders pinpoint how team members naturally take action and solve problems—and then build roles and collaboration around those innate strengths. The result? Less burnout, fewer bottlenecks, and more consistent execution.
🔑 Key Takeaways with Timestamps:
[00:02:36] – Why Good Hires Fail: Vikki shares her story of being promoted into a role that was out of alignment with her strengths—and how it sparked her passion for helping others avoid the same trap.
[00:06:49] – The Real Reason Your Team Feels Stuck: Learn how teams can be full of talent but still underperform due to natural working style mismatches.
[00:07:58] – Misalignment in the Hiring Process: Discover how candidates who interview well may still be the wrong fit for the job—and how Kolbe can help fix that.
[00:10:55] – Frustration is a Signal: How minor misunderstandings and missed expectations can lead to turnover if strengths aren't aligned.
[00:12:11] – Why Strengths Don’t Change: Vikki explains how Kolbe captures instinctive behaviors that stay consistent throughout life—and why that’s powerful in business planning.
[00:16:38] – It's Not Too Late: Whether you're building your team now or managing a long-standing crew, you can still implement strengths-based alignment and see results.
[00:21:17] – Tools for Better Team Communication: Learn how comparing two Kolbe profiles can instantly improve collaboration and reduce tension.
[00:24:00] – The Hiring Advantage: How to use Kolbe assessments during the hiring process to predict whether a candidate will thrive in the role.
[00:25:36] – Vikki’s L.E.A.D. Framework™:
Learn team strengths
Expose misalignments
Align people with roles and each other
Drive productivity through better collaboration
[00:27:18] – Scaling Through Culture: Why integrating alignment into your company culture can supercharge growth and make leadership easier.
[00:29:00] – Disengagement and Burnout: The hidden costs of poor alignment and why so many employees are quietly quitting.
👤 Connect with Guest Vikki Kempker:
Website: www.vikkikempker.com
Email: align@vikkikempker.com
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

EP296 Building Empowered Teams That Drive Growth with Eden Lovejoy
Release date:  April 1, 2025
Guest: Eden Lovejoy, Founder of Virtual GM Matrix
Host: Marcia Riner, Business Growth Strategist, Infinite Profit®
🔑 Episode Summary:Are you buried in daily operations, struggling to delegate without losing control? This episode is a must-listen. Business strategist Eden Lovejoy introduces her revolutionary Virtual GM Matrix, a system that empowers small business teams to take ownership, boost productivity, and drive growth—without hiring a traditional manager.
Eden shares the exact steps to move from burnout to balanced leadership, build high-performing teams, and create systems that support both profit and freedom. If you’re a growth-minded entrepreneur ready to step into your CEO role and scale with less stress, this is your roadmap.
⏱️ Key Takeaways & Timestamps:
00:01:55 – Meet Eden Lovejoy & the Virtual GM MatrixLearn how Eden’s model replaces the need for a full-time manager by turning your team into empowered leaders who own their roles.
00:06:34 – The Third Option in ManagementForget the choice between doing it all yourself or hiring an expensive GM. Eden breaks down “door number 3”—a team-led model that fuels growth from within.
00:07:09 – Why Accountability Builds CultureDiscover how peer-to-peer accountability inspires higher team engagement and creates a self-sustaining management loop.
00:09:11 – Work With Your Business, Not Just On ItThe classic advice is outdated. Eden explains why today’s workforce needs collaborative leadership and how to shift your mindset and systems accordingly.
00:11:00 – The Secret to Delegating Without MicromanagingLearn how to instill trust, set clear guardrails, and still feel in control. Eden shares her 3-part delegation framework: culture clarity, scope of authority, and feedback loops.
00:13:20 – Stop Writing Your Own SOPsEden explains why your team should create procedures—and how that builds ownership, resilience, and succession-readiness.
00:17:45 – Empowering Innovation from the Ground UpGiving up control isn’t weakness—it’s leverage. Eden and Marcia explore how innovation and profit skyrocket when your team owns their work.
00:20:06 – Why Culture Drives PerformanceDiscover how culture-first systems create profitable, efficient, and energizing workplaces—where people stay, contribute, and thrive.
00:24:36 – How to Transition into Empowered LeadershipThe first step? Define your mission and values. Eden outlines the foundational pieces that make a business scalable, sellable, and joyful to run.
00:27:35 – Mapping Your Org Chart for GrowthMarcia and Eden discuss the power of a clear org chart that highlights gaps, avoids burnout, and ensures each role has both accountability and authority.
00:30:13 – The Profit Potential of Team StructureWant more freedom and higher profits? Learn how intentional roles, structure, and communication loops drive ROI—and raise your business’s value.
00:33:22 – Get the Book: Activate Your Virtual GMEden shares where to access her free book packed with action plans: FreeBusinessBook.com
🔍 Keywords:
business systems, delegation strategies, operational management, high-performing teams, employee accountability, leadership development, small business structure, business growth, management framework, organizational clarity, profitable business, scalable business, mission and values, culture-first leadership, Virtual GM Matrix
🎁 Resources Mentioned:
Free Resource: Get Eden’s book Activate Your Virtual GM at FreeBusinessBook.com
 
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
 
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Is your business built for long-term value or just survival?
Guest:  Saul Cohen, Accountant and Acquisitions Expert - The Expert Eye
Host: Marcia Riner, Business Growth Strategist - Infinite Profit®
In this episode of Profit With A Plan, Saul Cohen, seasoned accountant and acquisitions expert, reveals how to structure your business for a profitable exit while maximizing cash flow and reducing risk. With experience across 100+ successful acquisitions and a background working with PwC, JP Morgan, EasyJet, and Tesco, Saul shares insider strategies that business owners can use to position themselves for the best valuation when it’s time to sell.
🔹 Key Topics Discussed:✔️ The critical decision: Lifestyle business vs. scalable exit-focused company (09:30)✔️ How business buyers determine value—what really matters (17:10)✔️ The two core factors that drive business valuation: cash flow & risk reduction (19:40)✔️ Why now is the best time to buy a business—our generational opportunity (25:50)✔️ How entrepreneurs can leverage AI to increase efficiency and business value (30:20)✔️ The hidden value of culture in business sales and how it impacts deal success (40:50)✔️ The ‘wrapper’ effect: How intangible factors can boost valuation by up to 30% (47:20)✔️ Why waiting too long to plan your exit can cost you millions (53:15)
🎧 Tune in to get practical insights on increasing your business’s value, structuring a strategic exit, and why now is a prime time to invest in acquisitions.
 
🔗 Resources & Links:📖 Join the waitlist for Saul Cohen’s upcoming book on business exits & valuation strategies! https://theexperteye.co.uk/waitlist🌎 Learn more about Saul’s firm, The Expert Eye, and his work in acquisitions & exit planning. https://theexperteye.co.uk/
 
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
 
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

How to Spot & Keep A-Players in Your Business with Dr. Axa Yox
GUEST: Dr Axa Yox, PhD, award winner, inventor and authorHOST: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®
Episode Summary
Hiring the right people is one of the biggest challenges for business owners. How do you spot top candidates, protect your A-players, and fix toxic workplace culture? In this episode, Dr. Axa Yox, an expert in neuroscience and business strategy, shares powerful insights on building a high-performing team.
With a deep background in science, a PhD in microbiology, and a passion for leadership, Dr. Yox reveals how to attract, retain, and leverage A-players to drive business success. If you’re serious about scaling your business with the right talent, this episode is packed with actionable strategies you don’t want to miss!
Key Takeaways
✅ How to identify top talent – Spot the best candidates who will drive your business forward.✅ How to protect your A-players – Keep your best employees engaged, motivated, and thriving.✅ How to fix toxic workplace culture – Recognize and eliminate the behaviors that are holding your business back.
Timestamps & Key Insights
📌 [00:00] Introduction – Why hiring the right people is crucial for business success.
📌 [00:05] The power of A-players – How one top performer can increase team productivity by 30%.
📌 [03:49] Lessons from failure – Dr. Yox’s journey from scientist to entrepreneur and what she learned.
📌 [05:32] The #1 mistake entrepreneurs make – Why ignoring expert advice can cost your business.
📌 [07:39] Are you too attached to your product? – The risk of falling in love with your own ideas instead of listening to customers.
📌 [10:49] Spotting A-players vs. toxic employees – How to tell the difference and make the right hiring decisions.
📌 [14:02] Leadership vs. management – Why true A-players elevate others instead of just excelling individually.
📌 [18:21] Should you always hire A-players? – Understanding when an A-player is the right fit for your company culture.
📌 [22:00] The fear of hiring top talent – Why business owners hesitate to bring on A-players and how to overcome it.
📌 [26:47] Compensation vs. motivation – What really keeps high performers engaged beyond just money.
📌 [30:34] Productivity hack: The best day to run payroll – How shifting payday can boost your team’s performance.
📌 [32:56] Final takeaways – How to apply these hiring and leadership strategies in your business today.
 
Key SEO Keywords & Phrases:
How to hire top talent
Building a high-performance team
Spotting A-players in business
Fixing toxic workplace culture
Employee retention strategies
How A-players increase team productivity
Best hiring practices for small businesses
How to create a strong workplace culture
Leadership vs. management in business
How to structure compensation to retain top employees
Resources & Links
📖 Dr. Axa Yox’s Book: Stop Calling It Comfort Zone: Be Uncomfortable to Be Comfortable to Succeed – Available on Amazon
🔗 Connect with Dr. Axa Yox:
LinkedIn: Dr. Axa Yox
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
 
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Hidden Government Resources to Grow Your Business for Free
Guest: Matthew Lesko – Bestselling Author, Government Grants Expert, and Founder of Lesko Help
Host: Marcia Riner | Profit Booster® | Infinite Profit Consulting
Episode Summary
In this eye-opening episode of Profit With a Plan, we dive into the world of free government money with the legendary Matthew Lesko. Known for his unforgettable question mark suits and decades of expertise, Matthew has helped millions of Americans unlock hidden government grants, loans, and resources to grow their businesses and personal wealth.
At 81 years young, Matthew is still on a mission to help entrepreneurs find funding through his community, Lesko Help. Whether you’re a startup, small business, or established company, this episode will teach you how to access free money without getting lost in bureaucracy.
🔹 Discover why big companies get more funding—and how you can claim your share🔹 Find the top websites for grant applications and government-backed business support🔹 Learn how to approach agencies the right way to maximize your chances of receiving funding
Key Takeaways & Timestamps
[00:01:04] Introduction to Matthew Lesko
Iconic figure known for his TV infomercials and bestselling books.
Over 4 million books sold, revealing ways to access hidden financial resources.
Passionate advocate for entrepreneurs looking for government-backed funding.
[00:05:40] The Government’s Best-Kept Secret: Free Money for Business Growth
40% of the economy operates in a non-commercial, free-money system.
Grants, loans, and resources exist to support small businesses—but most owners don’t know where to look.
[00:09:50] Why Google Is the Wrong Place to Look for Grants
Government funding is available, but Google prioritizes paid services over real opportunities.
Instead, use official government databases for legitimate opportunities.
[00:12:00] Top Government Websites for Business Grants & Assistance✅ SBA.gov/local-assistance – Connect with free business mentors to help with grant applications.✅ EDA.gov – Find economic development programs that offer funding for expansion.✅ Apex Accelerators (Formerly PTAC) – Get government contracts and funding to support your business growth.✅ FindHelp.org – Locate financial assistance for business and personal needs.
[00:17:30] The #1 Mistake People Make When Applying for Grants
Most business owners apply without knowing the right way to approach agencies.
Pro tip: Instead of asking for money, ask for guidance on available resources.
[00:21:30] How to Qualify for Government Contracts (Even as a Small Business)
Government contracts can be more valuable than grants.
The U.S. Government is the biggest buyer of goods and services—find out how to land a contract.
[00:26:00] Real-Life Examples of Entrepreneurs Who Got Free Money
Business owners are securing funding for equipment, hiring, marketing, and operations.
A business in Michigan received $10,000 for starting a home-based business—no strings attached!
[00:30:00] Join the Lesko Help Community & Get Personalized Assistance
Matthew’s Lesko Help program supports over 12,000 members in securing funding.
Live trainings, community support, and even monthly grants for members!
🔹 Join Lesko Help: LeskoHelp.com
Final Thoughts & Action Steps
Don’t let big businesses be the only ones taking advantage of free government funding! There are billions of dollars available to entrepreneurs just like you—you just need to know where to look.
✅ Visit the websites shared in this episode to start your funding search.✅ Book an appointment with a free government mentor at SBA.gov/local-assistance.✅ Join the Lesko Help Community for insider tips and direct guidance.
 
 Here are some of the important keywords for this episode:
Government grants for small businesses, Free government money for businesses, How to apply for business grants, Hidden funding opportunities for entrepreneurs, Small business funding programs, Lesko Help grants and resources, Free money to grow your business, SBA small business assistance programs, Government contracts for entrepreneurs, Best grants for startups and businesses
 
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
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🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
 
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Crafting Marketing that Connects with Emily Aborn
Host: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit®
Guest: Emily Aborn, Copywriter, Content Marketing Consultant, and Podcast Host
Introduction
What if your words could do more than just fill space on a webpage? What if they could attract the right clients, build stronger relationships, and drive real business growth?
In this episode of Profit With a Plan, I sit down with Emily Aborn, an expert in content marketing, copywriting, and brand messaging. With over a decade of experience and collaborations in 113+ industries, Emily knows how to turn words into powerful business tools.
We’re diving deep into:✔ How to craft marketing that feels authentic and engaging✔ The balance between pain points and benefits in messaging✔ Why cohesive branding matters across all platforms✔ The power of specificity and clarity in your content
Whether you’re a business owner struggling to connect with your audience or just looking to refine your brand voice, this episode is packed with actionable insights to help you turn marketing into a growth engine for your business.
Let’s jump in!
Episode Highlights & Key Takeaways
[00:00:07] Introduction: The Power of Words in Marketing
Marcia introduces the episode and the role of effective copywriting and branding in business success
Guest Emily Aborn has worked with businesses in more than 113 industries, helping them create impactful messaging
[00:02:26] Meet Emily Aborn: From Outdoor Gear to Copywriting
Emily shares her journey from writing about outdoor sports gear to becoming a top content marketing strategist
The importance of storytelling in making marketing more relatable and effective
[00:06:49] Discovering What You Truly Love in Business
How Emily identified her strengths in marketing, writing, and strategy
The importance of aligning your business with your natural talents for long-term success
[00:08:56] The Power of Specialization Without Losing Opportunities
Many business owners fear niching down, but Emily reframes it as recognizing patterns in ideal clients
Why specialization can actually attract higher-quality clients
[00:10:59] Crafting a Clear, Authentic Message for Your Brand
Avoid trying to be everything to everyone—clarity builds trust and connection
Consistency in tone and language reinforces your brand identity
Using recordings of natural conversations to refine messaging
[00:13:40] Pain Points vs. Benefits: Finding the Right Balance
Many marketing strategies focus only on pain points, but is that always the best approach?
Why excitement and aspiration can be just as powerful as urgency and fear
Instead of just fixing a problem, market the vision of a better future
[00:15:47] Selling Without Manipulation
Not every customer wants a quick fix—some prefer a strategic, long-term approach
The difference between marketing to emergency buyers vs. aspirational buyers
Why attracting aligned customers leads to better long-term relationships
[00:20:29] Making Copywriting More Conversational and Engaging
Find your natural speaking style and let it translate into your writing
Avoid robotic or overly polished copy—people connect with authenticity
Using voice memos to refine messaging before writing
[00:23:28] Using Specificity to Make Your Message More Relatable
A vague message won’t connect with the right audience
Example: Saying “Imagine biting into a slightly tart Granny Smith apple” is more engaging than just saying "apple.”
Being specific makes content feel more personal and engaging
[00:27:43] Targeting the Right Audience Without Being Too Narrow
Instead of just selling wrinkle treatments, focus on the desired outcome
Example: “Want to look effortlessly radiant, like you just applied the perfect makeup—but without wearing any?”
Speaking to a specific outcome attracts the right audience without alienating potential customers
[00:28:43] The One-Person Rule: Speaking Directly to Your Ideal Customer
Content marketing should speak to one specific audience per post
Trying to appeal to everyone at once makes messaging unclear and ineffective
Instead of writing one long, general post, create separate targeted messages for different audience segments
[00:30:42] Creating a Cohesive Marketing Strategy
Marketing starts with a great conversation that builds trust and leads to sales
Effective copywriting connects with the audience and makes it easy for them to take action
Your words should reflect your brand personality so potential clients feel they already know you
Conclusion: Your Words Can Build Your Business
Great marketing isn’t about tricks or gimmicks—it’s about using the right words to connect, engage, and convert.
Emily shared invaluable insights on balancing authenticity, specificity, and strategy to create messaging that truly resonates with your audience.
So, what’s your next step?
💡 Refine your brand messaging🎯 Speak directly to your ideal audience📢 Create content that sounds like YOU
Want to go deeper? Download Emily’s free Bio Builder to craft a compelling bio for your website, LinkedIn, and marketing materials.
🔗 Grab your copy here: EmilyAborn.com/bio
 
 
💰This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
 
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
 
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Selling Your Business in 2025? What Buyers Want with Chris Cantwell
🎙️ Host: Marcia Riner | Profit Booster®🎙️ Guest: Chris Cantwell, Co-Founder & Owner-Partner, Transworld Business Advisors
📢 Episode Overview:Thinking about selling your business in 2025? The market is shifting, and not every business sells. Buyers are looking for specific factors that make a company attractive, valuable, and ready for acquisition. In this episode, business broker Chris Cantwell breaks down what buyers want, how to price your business, and the biggest mistakes that kill deals.
🚀 Key Takeaways:✔️ What makes a business attractive to buyers in 2025✔️ How to price your business for a strong sale✔️ Why more buyers are in the market than sellers✔️ The biggest mistakes sellers make that ruin deals✔️ How to prepare for a profitable business exit
⏳ Episode Timestamps & Key Points
[00:00 - 02:00] Introduction: Why This Episode Matters
Why not all businesses sell in today’s market
The importance of positioning your business for buyers
Meet Chris Cantwell – expert in business sales and acquisitions
[02:01 - 07:00] Market Trends: Why 2025 is a Unique Time to Sell
The surge of buyers in the market—Why now is the right time to sell
The impact of baby boomer business owners retiring
Why many businesses have been on "cruise control" for years
How younger buyers are scaling businesses quickly
[07:01 - 12:00] What Buyers Want in 2025
The types of businesses buyers are looking for
Why most buyers want hands-on, owner-operated businesses
The misconception of passive business ownership
How buyers assess risk before making a purchase
[12:01 - 17:00] The Most Attractive Business Models for Buyers
Industries that are selling fast in today’s market
What businesses make the most money in resale
The difference between franchise resales and independent businesses
Why buyers are willing to pay more for "fixer-upper" businesses
[17:01 - 22:00] How to Value Your Business & Set the Right Price
Understanding business valuation: Cash flow, revenue, and multiples
The role of EBITDA and Seller Discretionary Earnings (SDE)
How multiples determine the final sale price
Why sellers often overestimate their business’s worth
[22:01 - 28:00] The Biggest Mistakes That Kill Deals
❌ Telling employees about the sale too soon
❌ Letting the business decline during the sale process
❌ Overpricing your business and scaring off buyers
❌ Not keeping finances clean and organized
❌ Assuming buyers "need" to buy your business
[28:01 - 33:00] Why You Need a Business Broker
How a broker manages negotiations and protects confidentiality
Why buyers and sellers need a trusted third party
The importance of structuring the deal correctly
[33:01 - 38:00] Final Advice for Business Owners Considering an Exit
The best time to start planning your exit strategy
Why businesses with strong financials sell faster and for more money
How business brokers help you find the right buyer at the right price
Conclusion
Selling a business is one of the most important financial decisions an entrepreneur can make, and getting it right means understanding what buyers want, how to price it correctly, and avoiding costly mistakes that can kill a deal. Chris Cantwell has given us insider insights into today’s market, what makes a business attractive, and how to navigate the sales process with confidence.
If you're considering selling your business—whether now or in the future—start preparing early, keeping your finances clean, and ensuring your business is positioned for maximum value.
📌 Connect with Chris Cantwell:🌎 Website: CCSalesBiz.biz📍 Transworld Business Advisors – Business Brokerage Services in Nevada, Colorado & Texas
📌 Key SEO Keywords & Phrases:
✅ Selling a business in 2025✅ How to sell a business for maximum value✅ Business valuation and pricing✅ How to prepare a business for sale✅ Business exit strategy✅ What buyers want in a business✅ Common mistakes when selling a business✅ Business brokers and M&A advisors✅ How to increase business value before selling✅ Best businesses to buy in 2025
 
 
💰This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
 
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
 
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️