Profit With A Plan

Plug Your Profit Leaks - Build a Lean Company That Grows Faster
EP324 Profit With A plan PodcastReleased October 28,v 2025
Guest:  Duane Deason, CPA, CFO, Founder and President | Efficacy GroupHost: Marcia Riner, Business Growth Strategist | Infinite Profit®
🎯 Episode SummaryRevenue is up—but profit isn’t. This episode exposes the hidden operational bloat that quietly drains cash, slows innovation, and makes growth feel heavy. Duane Deason, founder of The Efficacy Group and author of Operationally Svelte, shares how to spot profit leaks early, build an internal cost management rhythm, and create a company that’s lean, agile, and built to last.
🎥 What You’ll Learn
The silent costs that stall profit and slow innovation
Why “operationally svelte” companies outpace, out-innovate, and outlast
Founder habits that create bloat—and how to replace them
How to build a cost management center from day one
When to fund, fix, or kill projects using clear milestones
Where to cut, renegotiate, or rebalance without starving growth
⏱️ Timestamp Highlights[00:00] Why revenue grows but profit stalls[02:32] Duane’s turnaround story and “Operationally Svelte” mindset[06:27] What bloat really is—and how it kills innovation[10:45] Stop “appeasement budgeting” and set accountable milestones[24:08] Build an internal cost management center that lasts[29:20] Hiring the right talent to own costs across departments
🔗 Resources & LinksGuest website: https://efficacygroup.comInfiniteProfitConsulting.comProfitBooster.biz
💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
🚀 Profit-Driven Resources (CTAs)💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com
📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com
🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.
 
 
 

🎙 Episode Title
Your Story Is Your Growth Strategy: Turning Purpose Into ProfitReleased October 21, 2025
Guest: Dan Grech | Pulitzer Prize–winning NPR and PBS journalist turned entrepreneur and educatorHost: Marcia Riner, Business Growth Strategist | Infinite Profit®
🎯 Episode Summary
Most entrepreneurs treat their story like background fluff—but it’s actually their most powerful growth tool. Pulitzer Prize–winning journalist turned entrepreneur Dan Grech reveals how to use your story as a strategic asset to attract customers, inspire your team, and grow with purpose.
Discover the 3-step Story-Driven Business framework and why every founder should lead with the story that fuels their mission, not just sit on an “About” page.
🎥 What You’ll Learn
Why your founder story drives more sales than any marketing tactic
How to become the “Jedi” in your client’s hero journey
The 3 steps of story-driven growth: Define, Deploy, Ignite
How to build a brand that attracts both clients and top talent
The missing link between authenticity, AI, and storytelling
How to create a business that’s purpose-driven, not just profit-driven
⏱️ Timestamp Highlights
[00:00] Why your story is your biggest growth asset[03:00] Dan’s journalism roots and early storytelling lessons[08:00] Reinventing as a business storyteller and starting BizHack Academy[12:00] Turning strangers into buyers through trust and story[16:00] From “Me Too” businesses to story-driven brands[20:00] The 3-step Story-Driven Growth framework explained[25:00] Using AI to define and document your founder story[28:00] How story aligns culture, hiring, and marketing[31:00] Real-world examples: The Greater Need and Textamol[36:00] Dan’s challenge to every listener—start your Why Chain today
🔗 Resources & Links
Dan Grech’s free 30-minute business story consultationhttps://thestorydrivenbusiness.com
 
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com
🚀 Profit-Driven Resources 
💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work.👉 Learn more at https://ProfitBoosterPod.com
📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at https://ProfitBoosterBiz.com
🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Inside Growth 2.0. How AI, GEO & Vibe Coding Are Changing EverythingEP322 Profit With A Plan PodcastRelease date: October 6, 2025
Guest: Raj Singh, VP of Product at MozillaHost: Marcia Riner, Business Growth Strategist | Infinite Profit®
 
🎯 Episode SummaryAI isn’t just a buzzword—it’s rewriting the rules of growth. In this episode, Raj Singh, VP of Product at Mozilla and a serial founder with multiple exits, joins Marcia Riner to reveal how GenAI is transforming growth, product management, and visibility for SMBs. They explore the rise of “vibe coding,” GEO over SEO, and how to become a “Super IC” using AI to multiply productivity.
🎥 What You’ll Learn
Why “vibe coding” is the next wave of AI-driven creation
How one person can now do the work of an entire growth team
The surprising platforms AI trusts most for visibility (hint: not Forbes)
The rise of the “Super IC” and how to work smarter with AI
What GEO and programmatic TikTok mean for modern growth
How Mozilla is building AI tools to help solopreneurs grow faster
⏱️ Timestamp Highlights[00:03] Raj Singh’s journey from startup founder to VP at Mozilla[07:50] How GenAI changes the growth equation for SMBs[10:08] What “vibe coding” means and why it matters[13:10] The rise of the “Super IC” and new productivity models[17:44] Cultural shifts: AI replacing conversation, not connection[28:09] SEO vs. GEO: how AI ranks your brand differently[33:05] Real-world tools and takeaways for business owners
🔗 Resources & LinksSolo AI Website Builder – www.soloist.ai
💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
 
🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com
📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com
🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

When to Move Beyond QuickBooks -CFO Insights for Growing Businesses
EP321 of Profit With A Plan PodcastReleased September 30, 2025 Guest: Laresa McIntyre - Founder and Fractional CFO | Rockbridge CFOHost: Marcia Riner- Business Growth Strategist | Infinite Profit®
 
🎯 Episode Summary
QuickBooks works well in the beginning—but eventually, it can hold you back. If you’re finding it harder to get clear financial insights, it may be a sign you’ve outgrown it. In this episode, fractional CFO Laresa McIntyre shares how to recognize the signals, what options exist beyond QuickBooks, and how the right system can help you scale smarter.
🎥 What You’ll Learn
Clear signals you’ve outgrown QuickBooks as your business scales
Why financial systems must evolve with your growth goals
Affordable mid-level solutions beyond QuickBooks and spreadsheets
How better data leads to faster, more confident decisions
Why fractional CFO support can save cash while driving growth
⏱️ Timestamp Highlights
[00:02] Why QuickBooks eventually holds businesses back[00:10] The difference between accountants and CFOs[00:21] When financial systems become your pain point[00:33] Mid-level solutions like Business Central and NetSuite[00:45] How smarter systems improve cash flow and forecasting[00:53] What investors really want from your financial story
🔗 Resources & Links
Guest website: https://rockbridgecfo.com
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit  https://infiniteProfitConsulting.com
🚀 Profit-Driven Resources (CTAs)
💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at https://ProfitBoosterPod.com
📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at https://ProfitBoosterBiz.com
🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode TitleHiring Friends: The Surprising Leadership Advantage
EP320 Profit With A Plan PodcastRelease Date: September 23, 2025
Guest: Marcylle Combs, MS, RN is an Entrepreneur, Leadership Expert, Speaker, Author, and Podcast HostHost: Marcia Riner, Business Growth Strategist | Infinite Profit®
 
🎯 Episode SummaryWhat if the advice to never mix business with friendship is holding your company back? In this episode, leadership expert Marcylle Combs shares why building teams around people you trust—and even enjoy—can transform company culture, increase retention, and improve your bottom line. Discover how honesty, humility, and respect create workplaces where people thrive.
🎥 What You’ll Learn
Why hiring friends can lead to stronger, more profitable workplaces
How honesty and humility attract top talent and drive retention
Why culture is the hidden factor in company valuation and exits
The ripple effect of respect across employees, customers, and profits
Practical hiring insights for building high-performing, trustworthy teams
⏱️ Timestamp Highlights[00:04] Why “never hire friends” might be the wrong advice[07:00] How gossip destroys trust and corrodes company culture[10:51] Why culture and morale impact company valuation[15:46] Hiring mistakes and how to test real problem-solving skills[20:09] The importance of becoming the employer of choice[25:59] Why respect must be earned, not demanded
🔗 Resources & LinksMarcylleCombs.comAmazon Books: Never Hire Your Friends
💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com
📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com
🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode TitleMembership Models That Drive Recurring Revenue
EP319 of Profit With A Plan PodcastReleased: September 16, 2025
Guest: Nathalie Dorémieux is a Membership Maven and tech strategist Host: Marcia Riner, Business Growth Strategist | CEO of infinite Profit®
🎯 Episode Summary
What if your expertise could generate consistent, recurring revenue without you being tied to it every day? Nathalie Dorémieux joins me to share how business owners can create high-retention memberships that align with their vision, attract loyal clients, and build real business assets. You’ll discover how to validate your idea, different membership models that work across industries, and why this could be the smartest way to grow your business.
🎥 What You’ll Learn
The signs you’re ready to launch a membership program
How to validate your membership idea without heavy investment
Different membership models for coaches, consultants, and brick-and-mortar businesses
Why community is the key to member success and retention
How memberships build loyalty and predictable recurring revenue
The hidden asset value memberships add to your business
⏱️ Timestamp Highlights
[00:05] Turning expertise into recurring revenue with memberships[06:48] Why memberships beat online courses for client success[10:59] The power of community in keeping members engaged[16:40] Different types of membership models that work[22:00] Mindset shifts before launching a membership program[29:50] Adding memberships to existing programs or alumni communities[33:02] Using recurring revenue as a saleable business asset
🔗 Resources & Links
Nathalie Dorémieux – themembershiplab.comthemembershiplab.com/mrr-calculator
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
🚀 Profit-Driven Resources (CTAs)
💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com
📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com
🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.
 

🎙 Episode TitleBuild to Sell, Build to Scale: Exit Strategy Secrets
EP 318 of Profit With A Plan PodcastReleased 9.9.25
Guest: Vince Perri - Certified Exit Planning Advisor (CEPA) and experienced business brokerHost: Marcia Riner - Business Growth Strategist | Infinite Profit®
 
🎯 Episode SummaryMost business owners wait too long to think about selling—but the truth is, the same strategies that make your business attractive to buyers also make it stronger, more profitable, and easier to run right now. In this episode of Profit With A Plan, Marcia talks with exit planning advisor and business broker Vince Perri about how to design your company as a sellable asset—whether you ever sell or not.
 
🎥 What You’ll Learn
Why building to sell naturally forces smarter systems and stronger teams
How recurring revenue, niche focus, and owner independence drive value
Why de-risking your company is step one to increasing its worth
How culture and leadership impact valuation and buyer interest
The mindset shifts every entrepreneur needs to scale with confidence
⏱️ Timestamp Highlights[00:05] Selling as a reward, not the goal of business ownership[03:00] Vince’s journey from entrepreneur to business broker[06:30] De-risking your business to make it attractive to buyers[12:00] Empowering employees and building leadership into your team[18:00] How culture and intangible capital increase valuation multiples[22:00] Why value over revenue is the key mindset for long-term success[29:00] Breaking limiting beliefs around scaling, wealth, and growth
 
🔗 Resources & LinksVincePerri.comYouTube: Vince Perri OfficialInstagram: @VincePerriOfficial
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
 
🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com
📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com
🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode TitleStop Guessing: How to Know Exactly What Your Buyer WantsReleased: September 2, 2025
GUEST:  Andy Halko, founder of Insivia & Author of The Buyer Centric Operating SystemHOST: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit®
🎯 Episode Summary
You may think you're customer-focused—but if you're relying on outdated personas and generic feedback, you're already behind. Andy Halko joins Marcia Riner to reveal how AI-powered buyer clones are replacing static personas, helping you test messaging, improve conversions, and adapt faster to changing buyer behavior.
🎥 What You’ll Learn
Why most buyer personas fail in today’s fast-changing market
The real reason your product or offer isn’t converting
What AI buyer twins are and how to use them
How to test marketing assets before spending a dollar
Why direct customer feedback is often misleading
How to adapt to the rise of the omniscient buyer
⏱️ Timestamp Highlights
[00:00] Are you truly buyer-centric—or building backwards?[06:40] Why most personas fail and what to use instead[11:50] Creating and using AI-powered customer twins[17:10] Using BuyerTwin to test offers before launch[22:35] How to pivot when your market shifts[27:15] Innovating to match buyer needs in real time
🔗 Resources & Links
https://andyhalko.comhttps://insivia.comhttps://buyertwin.com 
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112https://InfiniteProfitConsulting.com
🚀 Profit-Driven Resources (CTAs)
💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com
📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com
🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode Title
How to Turn Video Views Into Clients (Not Just Clicks)with Josh Troche, Founder of Pedal Stomper Productions
Hosted by Marcia Riner, Business Growth Strategist of Infinite Profit®
🎯 Episode Summary
Your videos aren’t converting? It’s not the algorithm—it’s your approach.
In this episode of Profit With A Plan, Marcia Riner talks with video strategist Josh Troche about what makes video marketing actually generate revenue—not just clicks. From choosing the right type of content for your sales funnel to avoiding vanity metrics and building a loyal, niche audience, this conversation is your blueprint for making video work smarter in your business.
Whether you're podcasting, posting reels, or building a YouTube channel, you’ll learn how to use your camera as a client-generating tool—not just a visibility play.
🎥 What You’ll Learn
Why smaller, targeted audiences are more profitable than viral reach
How to speak to one person—and still grow a massive following
The power of niche + controversy in going viral
What types of videos work at each stage of your sales funnel
How to build trust and visibility without being fake or overproduced
⏱️ Timestamp Highlights
[00:05] Think video is just hitting record? Think again[06:30] Attention spans vs. content options: what actually changed[08:50] How to speak to one viewer and let the algorithm work for you[12:00] The viral truck video that built a niche audience[17:00] 10K followers vs. 100 customers—what do you really want?[24:00] Video types that align with the sales funnel[30:00] What makes a business video “good”? Start here
🔗 Resources & Links
PedalStomperProductions.comInfiniteProfitConsulting.com
💼 About This Show
Profit With A Plan is hosted by Marcia Riner, business growth strategist and CEO of Infinite Profit®. Marcia helps entrepreneurs scale smarter, increase profitability, and build a business that’s worth more—whether they plan to keep it or sell it.📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
🚀 Profit-Driven Resources
💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com
 
📈 Free Growth & Marketing AuditYour leads should be converting. Let’s find out what’s missing.👉 Book yours now at ProfitBoosterBiz.com
 
🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.
 
👤 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

Why Your SEO Isn’t Working Anymore (And What to Do in 2025)
EP315 Profit With A Plan PodcastRelease date: August 12, 2025
Guest: Steven Schneider, CEO of TrioSEO, an agency specializing in content writing servicesHost:  Marcia Riner, Business Growth Strategist | Infinite Profit®
 
📌 Podcast Notes
SEO is no longer about keywords and backlinks alone—today, it's about trust, authority, and intent.
In this episode of PROFIT With A Plan, Steven Schneider, CEO of TrioSEO, unpacks why the old-school SEO playbook is officially dead—and what B2B brands need to do today to actually rank, convert, and stay visible across both search engines and AI platforms like ChatGPT.
If your traffic has dropped or your content just isn’t converting, this is your SEO wake-up call.
🔥 Episode Promise
Steven built a 7-figure content portfolio without a single paid ad. Now, as the founder of a hands-off SEO agency for B2B brands, he's revealing the modern playbook that drives real ROI, boosts authority, and prepares your site for the AI-powered future of search.
✅ Key Takeaways
Why most SEO advice online is dangerously outdated
What authority signals Google looks for—and how to build them
The E-E-A-T framework that determines your ranking potential
How to create content that ranks and converts (not just traffic bait)
Why blog strategy is more about search demand than brainstorming
How AI search (ChatGPT, Perplexity, etc.) is changing the SEO landscape
⏱️ Timestamped Highlights
00:00 – 01:00Intro: Why SEO isn’t working the way it used to (and what’s changed)
04:00 – 06:30Steven’s origin story: Scaling a content portfolio to 7-figures without ads
07:00 – 09:45The two real levers of SEO today: Content & authority
10:00 – 13:30How Google evaluates authority and why backlinks still matter
14:00 – 17:00E-E-A-T explained: Expertise, Experience, Authority, Trust
18:00 – 21:30Blogging strategy that works: Forget brainstorming—follow search intent
24:00 – 28:00Why writing for humans (not algorithms) improves ranking and retention
30:00 – 33:00The role of engagement, hooks, and bounce rates in modern SEO
34:00 – 36:00How Google and AI platforms crawl your site—and how to stay relevant
 
🎯 Connect with Steven:
Find Steven on LinkedIn at linkedin.com/in/steventrioseo or visit trioseo.com to learn more about his done-for-you SEO strategies for B2B brands.
 
🔍 SEO Keywords 
SEO in 2025, modern SEO tactics, Google ranking tips, AI and SEO, SEO for ChatGPT, E-E-A-T framework, B2B SEO strategy, SEO authority signals, blog SEO strategy, content marketing for SEO, backlinks that matter, SEO mistakes to avoid, SEO quick wins, optimize for AI search, SEO without paid ads
🎬 Optimized Closing Section for Every Episode
💰 Episode Sponsor — Profit Booster® Podcast Monetization HubTurn your podcast interviews into a client-generating machine. The Profit Booster® Podcast Monetization Hub helps you capture, nurture, and convert listeners into paying clients—without adding extra work to your plate.👉 Get started today at ProfitBoosterPod.com
 
🚀 Free Growth & Marketing AuditIf your leads aren’t converting, you’re leaving revenue behind. Our free Growth & Marketing Audit shows you exactly where your opportunities are—and how to scale smarter.👉 Book yours now at ProfitBoosterBiz.com
 
🎧 Subscribe & Stay AheadNever miss a profit-driving strategy. Find Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform—and be first to hear next week’s episode.
 
👤 About Marcia RinerMarcia Riner is a business growth strategist and CEO of Infinite Profit®, creator of the Profit Booster® strategies, and host of Profit With A Plan. She helps entrepreneurs scale smarter, increase profitability, and maximize company value—whether they plan to grow, expand, or prepare for a high-value exit.📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com