PROFIT With A Plan
Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale. Our informative topics cover areas around increasing revenue, boosting profit, business management, leadership, team building, marketing, sales, and pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can also check us out in video format on www.Youtube.com/ProfitWithAPlan We love to hear your comments & questions. Don‘t forget to subscribe to get updates on future shows. Thanks for joining us today!
Episodes
![EP263: One Conversation Away: Transforming Marketing with Tom Schwab](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3906937/Green_EP263_f7if2b_300x300.png)
4 days ago
4 days ago
One Conversation Away: Transforming Marketing with Tom Schwab
Host: Marcia Riner | Profit Booster®, Business Growth Strategist, CEO Infinite Profit®
Guest: Tom Schwab, Founder of Interview Valet, Author of Podcast Guest Profits
Overview: Join Marcia Riner and Tom Schwab as they enter into the evolving landscape of marketing. Tom, known as the godfather of podcast interview marketing, shares his revolutionary insights on how one powerful conversation can change your marketing strategy forever.
Key Talking Points:
NearBound Marketing:
Tom introduces the concept of NearBound Marketing, explaining why the future of marketing isn't just outbound or inbound but a combination that leverages existing relationships to generate new business opportunities.
Big Fish Don’t Swim Through Funnels & Whales Don’t Click:
Discover why high-value clients aren't engaging with traditional funnels and how you can reach them more effectively through personalized conversations.
OBSCURITY: Every Business’s Biggest Problem:
Understand how obscurity is the biggest challenge for businesses today and learn strategies to overcome it through targeted podcast guesting.
Show Highlights:
Efficiency vs. Effectiveness in Marketing: Marcia and Tom discuss the frustration of marketing efforts becoming more efficient but less effective. They explore how traditional strategies are failing small and medium-sized businesses.
The Power of Conversations: Tom explains how a single, well-placed conversation can be more impactful than any funnel, emphasizing the importance of podcast interviews in building genuine connections and trust.
Building Authority and Trust: Learn how podcast interviews can establish you as an authority in your field, helping you reach your ideal clients and grow your business.
Evergreen Content: Tom highlights the longevity of podcast content compared to other marketing methods. A podcast interview can remain relevant and searchable for years, providing ongoing value and exposure.
Actionable Tips for Podcast Guesting: Tom provides practical advice on how to get started with podcast guesting, including preparing for interviews, choosing the right podcasts, and effectively engaging with the audience.
Guest Resources:
Interview Valet: Visit Interview Valet to learn more about Tom Schwab's services and how podcast interview marketing can grow your business.
Podcast Guest Profits Book: Get Tom’s book, Podcast Guest Profits: How to Grow Your Business With A Targeted Interview Strategy, for free at https://interviewvalet.com/profitwithaplan/. Internationals requests will get an ebook.
Call to Action:
Have questions or want to share your podcast experiences? Comment below, and Marcia and Tom will respond. Let them know what types of podcasts you’re interested in or share your own guesting experiences.
Subscribe to Profit with a Plan on your favorite podcast platform and never miss an episode filled with valuable insights and strategies to make your business more profitable.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever. Download this free playbook at www.BoostingProfit.com
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
![EP262: Turning a Customer Service Cost Center into a Profit Center with James O'Brien](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3906937/EP262_awmz6q_300x300.png)
Tuesday Jul 16, 2024
Tuesday Jul 16, 2024
Turning a Customer Service Cost Center into a Profit Center
Host: Marcia Riner, CEO & CFP of Infinite Profit
Guest: James O'Brien, Co-Founder and CEO of Ducky
Introduction: In this episode of "Profit with a Plan," Marcia Riner dives into the transformative power of turning your customer service department from a cost center into a profit center. Joining her is James O'Brien, co-founder and CEO of Ducky, an AI customer support company. James shares his insights on leveraging customer interactions to drive revenue and create loyal advocates for your brand.
Key Topics Covered:
1. The Problem with Traditional Customer Service:
Many businesses view customer service as a necessary expense.
The frustration of investing resources into a service that doesn’t seem to pay off.
How customer service can become a roadblock to growth.
2. Transforming Customer Service:
James O'Brien shares game-changing strategies to shift the perspective from cost center to profit center.
Leveraging customer interactions to drive revenue.
Creating loyal advocates for your brand.
3. The Role of AI in Customer Service:
Introduction to Ducky, an AI customer support company.
How AI can augment human capacity rather than replace it.
Specific examples of how Ducky integrates with existing systems like Zendesk.
4. Practical Steps to Improve Customer Service:
The importance of asking customers for feedback on their preferred interaction methods.
Automating repetitive tasks to free up time for more strategic activities.
Using AI to improve the efficiency and effectiveness of customer service representatives.
5. Enhancing Customer Retention:
The value of retaining customers over acquiring new ones.
The role of customer service in building long-term customer relationships.
Strategies for upselling and cross-selling to existing customers.
6. Implementing AI Solutions:
The simplicity of integrating AI tools like Ducky with minimal technical work.
The process of onboarding and fine-tuning the system to fit specific business needs.
Overcoming the initial resistance to new technology by demonstrating ease of use and value.
Call to Action: Listeners are encouraged to explore how AI can enhance their customer service and drive profitability. Visit Ducky's website for a demo and see how it can transform your customer interactions. Additionally, download Marcia’s new Profit Booster Playbook at boostingprofit.com to discover essential strategies for making this your most profitable year ever.
Conclusion: Marcia and James highlight the importance of customer experience in driving business growth. They emphasize that with the right tools and strategies, customer service can become a powerful profit engine. Listeners are invited to reach out with their questions and challenges, ensuring they get the most out of their customer service departments.
Subscribe: Don't miss out on more great episodes of "Profit with a Plan." Subscribe to the podcast and tune in every Tuesday for actionable insights to boost your profitability.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever. Download this free playbook at www.BoostingProfit.com
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
![EP261: Accelerate Your Business Growth through Acquisition with Jeff Villwock](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3906937/Blue_EP261_n778y6_300x300.png)
Tuesday Jul 02, 2024
EP261: Accelerate Your Business Growth through Acquisition with Jeff Villwock
Tuesday Jul 02, 2024
Tuesday Jul 02, 2024
Accelerate Your Business Growth through Acquisition with Jeff Villwock
Introduction: In this episode of Profit With A Plan, Marcia Riner dives into the powerful strategy of business acquisition. Discover how acquiring existing businesses can be a shortcut to expansion, financial stability, and long-term success. Joining her is Jeff Villwock, an expert with over 40 years in the investment banking industry and CEO of Rittenhouse Book Distributors LLC.
Key Topics Covered:
Introduction to Business Acquisition:
Benefits of acquiring existing businesses.
Shortcuts to expansion and financial stability.
Real-world examples of successful acquisitions.
Jeff Villwock's Expertise:
Jeff's background and career highlights in investment banking and healthcare services.
His experience with over $2.5 billion in transactions.
The transition from investment analyst to forming his own investment banking firm.
Understanding the Acquisition Process:
Navigating M&A transactions.
Raising capital for acquisitions.
Identifying the right opportunities and evaluating businesses for purchase.
Finding the Right Business to Acquire:
Strategies to locate underperforming but valuable businesses.
Utilizing platforms like LinkedIn to identify potential targets.
Building relationships with potential sellers and understanding their motivations.
Overcoming Common Obstacles:
Addressing concerns like funding and integration.
The role of SBA programs and asset-based lending in financing acquisitions.
Importance of thorough due diligence and having an expert advisor.
Real-World Success Stories:
Jeff’s involvement in significant acquisitions, such as Iasis Healthcare and Surgis LLC.
Recent examples of successful client acquisitions facilitated by Jeff.
Post-Acquisition Integration:
Ensuring smooth transitions and maximizing the value of the acquired business.
Strategies for trimming costs and enhancing profitability.
Long-Term Growth and Wealth Creation:
How business acquisition can significantly boost your net worth.
The importance of focusing on long-term growth and exit strategies.
Call to Action: Listeners are encouraged to explore acquisition opportunities to grow their businesses. Jeff Villwock offers his expertise through his platform, the Acquisitions Professor. Find out more about how Jeff can assist with your acquisition needs at JeffVillwock.com or AcquisitionsProfessor.com.
Subscribe and Follow: Don’t miss out on future episodes of Profit With A Plan! Subscribe on your favorite podcast platform to stay updated with the latest insights on boosting your business profitability.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever. Download this free playbook at www.BoostingProfit.com
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
![EP260: Visual Data Analytics: Transforming Business Insights with Peter O'Sullivan](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3906937/Green_EP260_3__i634my_300x300.png)
Tuesday Jun 25, 2024
Tuesday Jun 25, 2024
Visual Data Analytics: Transforming Business Insights with Peter O'Sullivan
Do you find it difficult to make sense of endless data? Overwhelmed by complex reports that don't seem to drive actionable insights? In this episode, we're joined by Peter O'Sullivan, a master in visual data analytics, who will transform how you view and utilize your business data. Learn how visual tools can simplify complex data, reveal hidden opportunities, and drive smarter decisions. Don't miss out on unlocking the true potential of your data—tune in now and revolutionize your business insights!Host: Marcia Riner, The Profit Booster
Guest: Peter O'Sullivan, Founder of HighBeam Analytics
Key Discussion Points:
Introduction to Data Analytics:
Understanding the basics of data analytics and its importance for businesses.
Differences between having data and effectively utilizing it.
Why an Additional Application?
The necessity of tools like InsightQ™ for comprehensive data analysis.
Benefits of customized solutions for distributors.
Creating InsightQ™:
Peter’s journey from large corporations to founding HighBeam Analytics.
The inspiration and process behind developing InsightQ™.
Customization for Distributors:
Why InsightQ™ is tailored specifically for distributors.
The advantages of using a specialized BI application.
Enhancing Data Capabilities:
Key elements for businesses to improve their data analytics.
Essential skills and roles needed in a data-driven organization.
Leveraging AI:
Insights into the use of AI and machine learning in business operations.
Practical tips for managers to adopt AI technologies effectively.
Visual Analytics:
The power of visual analytics in simplifying complex data.
How visual tools can provide intuitive insights for better decision-making.
Building Your Own Data Analytics:
Steps to start with data analytics using tools like Power BI.
Importance of having a fundamental understanding of your business data.
AI and Generative AI:
Distinguishing between AI and generative AI.
How generative AI can enhance business operations.
Advice for Small Businesses:
Incremental changes to boost profitability.
Importance of external consultants and domain experts.
Key Takeaways:
The importance of data analytics in gaining competitive advantages.
How tailored solutions like InsightQ™ can transform business operations.
Practical advice for small businesses to start their data analytics journey.
The role of AI in future-proofing business strategies.
Resources Mentioned:
Visit HighBeam Analytics to discover how to optimize your sales and operations with data analytics. Download the Boosting Profit Playbook for actionable strategies to enhance your business profitability.
https://www.highbeamanalytics.com
Engage with Us:
Share your thoughts and questions in the comments.
Subscribe to Profit with a Plan for more insights and strategies.
Join us next Tuesday for another episode filled with valuable business tips.
Tune in to learn how to turn your business data into a powerful tool for growth and efficiency.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever. Download this free playbook at www.BoostingProfit.com
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
![EP259: Amplify Your Business with Organic Social Media with Molly Mahoney](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3906937/EP259_2uhcc4_300x300.png)
Tuesday Jun 18, 2024
EP259: Amplify Your Business with Organic Social Media with Molly Mahoney
Tuesday Jun 18, 2024
Tuesday Jun 18, 2024
Amplify Your Business with Organic Social Media
Episode Overview:
In this episode of "Profit with a Plan," Marcia Riner chats with Molly Mahoney, The Prepared Performer, about leveraging organic social media, AI, and chat automation to skyrocket sales. Molly shares her viral "Go Live And Monetize" method and insights on creating authentic, engaging content.
Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit
Guest: Molly Mahoney, Social Media & AI Expert, CEO of The Prepared Performer
Key Talking Points:
The Power of Organic Social Media:
Learn how Molly's "Go Live And Monetize" method reached millions organically.
Discover strategies to create authentic, engaging content that resonates with your audience.
Building Deeper Connections:
Leveraging AI and chat automation to build deeper connections and relationships with your audience.
The importance of consistent content and showing up authentically to nurture your audience.
Visibility and Credibility:
How consistent, valuable content boosts your visibility and credibility online.
The significance of having a strong online presence for when potential clients research you.
Engaging Your Audience:
Tips on using polarizing questions and fun, human content to increase engagement.
Examples of effective engagement tactics, like asking simple yes or no questions.
AI in Content Creation:
How AI can streamline content creation and marketing efforts.
Real-world examples of using AI for market research, organizing data, and automating content.
Case Studies and Success Stories:
Molly shares stories of clients who successfully used these strategies to connect with their audience and boost sales.
Insights into the importance of follow-up and nurturing relationships for long-term success.
Overcoming Challenges:
Addressing common hurdles in social media marketing and providing practical solutions.
Emphasizing the need for systems and consistency to avoid overwhelm and maximize results.
Fun and Human Connection:
The value of incorporating personal interests and fun elements into your content.
Building relationships based on shared interests and authenticity.
Resources and Links:
Molly Mahoney's Free 2-Week Trial of Content Club: Molly.live/profit
Engage with Us:
Share your polarizing questions (e.g., "Brussel sprouts: yes or no?") in the comments to boost engagement.
Subscribe to "Profit with a Plan" on your favorite podcast platform for more insightful episodes.
Next Week's Episode: Don't miss the next episode, where we continue to bring you actionable strategies to make your business more profitable. Tune in every Tuesday for more great content and expert advice.
Closing Thoughts: Marcia and Molly encourage listeners to implement the strategies discussed and to engage with them online. Building authentic connections and providing value through consistent content is key to growing your business organically.
Connect with Molly Mahoney:
Facebook & LinkedIn: Molly Mahoney
Instagram: The Prepared Performer
New Podcast: Authentically Awesome (launching soon)
Stay tuned for more episodes of "Profit with a Plan" and make your plans to profit!
Engage with Us
We’d love to hear your questions and comments! When was the last time you reviewed your payment processing? Drop us a message, and we’ll get back to you with personalized advice. Don’t forget to subscribe to Profit with a Plan on your favorite podcast platform and stay tuned for more insightful episodes every Tuesday.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever. Download this free playbook at www.BoostingProfit.com
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
![EP258: Streamline Your Business with Cutting-Edge B2B Payment Solutions with David Ademola](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3906937/Blue_EP258_26ntqv_300x300.png)
Tuesday Jun 11, 2024
Tuesday Jun 11, 2024
Streamline Your Business with Cutting-Edge B2B Payment Solutions
Introduction
Is cash flow a constant headache for your B2B or B2G business? Are inefficiencies draining your resources and profits? You’re not alone, and we have just the solution. In this episode, we're diving deep into B2B payment solutions, exploring strategies to streamline operations, save money, and enhance payment security.
Host: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit®
Guest: David Ademola, B2B Payment Expert at PayNation™️
Key Talking Points
Removing Manual Processes
Automation in payment systems reduces errors and saves time.
Integrating accounting software like QuickBooks or Zoho can streamline data entry and processing.
Open API integrations simplify connections between existing platforms.
Accelerating Cash Flow
Using tailored payment solutions to cut down on delays and improve cash flow.
Understanding and utilizing Level 2 and Level 3 optimization to reduce processing fees significantly.
Automating recurring billing for consistent cash flow.
Increasing Payment Acceptance Security
Leveraging advanced data entry requirements for more secure transactions.
Using virtual cards to control and monitor spending.
Implementing robust fraud prevention measures to protect financial data.
Improving Efficiency and Reducing Costs
Multi-platform integrations (QuickBooks, Zoho, CRMs, and ERPs) to enhance operational efficiency.
Reducing steps in payment processing from multiple entries to one or two steps.
Enhancing inventory management through integrated systems to avoid overstocking and understocking.
Exploring Payment Options
Beyond traditional credit card payments: ACH, e-checks, and virtual cards.
Offering flexible payment terms for B2G clients, such as 30, 60, or even 90-day terms.
Managing subscriptions and memberships efficiently with updated payment systems.
Navigating Fees and Margins
Strategies for incorporating transaction fees into product pricing.
Educating on the difference between surcharges and cash discounts.
Understanding the impact of transaction fees on the bottom line and how to mitigate them.
Conclusion
Streamlining your payment processes can revolutionize your business operations and improve your financial health. Tune in to this episode to learn actionable strategies from David Ademola, a seasoned Fintech expert, and take your business to the next level.
Connect with David Ademola
For more information on tailored B2B payment solutions and a free analysis of your payment processing systems, visit longustreferralpaynation.com and reach out for a free consultation to optimize your payment processes.
Engage with Us
We’d love to hear your questions and comments! When was the last time you reviewed your payment processing? Drop us a message, and we’ll get back to you with personalized advice. Don’t forget to subscribe to Profit with a Plan on your favorite podcast platform and stay tuned for more insightful episodes every Tuesday.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever. Download this free playbook at www.BoostingProfit.com
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
![EP257: From Founder to Leader: Six Powers of Balanced Leadership with Sharon Seivert](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3906937/Green_EP257_qqc3nw_300x300.png)
Tuesday Jun 04, 2024
Tuesday Jun 04, 2024
From Founder to Leader: Six Powers of Balanced Leadership with Sharon Seivert
Introduction: In this episode of Profit with a Plan, we delve into the transformative journey from founder to leader. Marcia Riner discusses with Sharon Seivert of Core Consulting the six innate powers that can reshape your leadership approach, enhance your business growth, and foster a healthy organizational culture. Whether you’re feeling overwhelmed in your entrepreneurial path or eager to unlock new leadership potentials, this episode offers practical insights and strategies to elevate your business.
Key Talking Points:
Overcoming Entrepreneurial Overwhelm:
Marcia opens the discussion by addressing the common feeling of isolation and overwhelm among entrepreneurs.
The conversation sets the stage for discovering how shifting from founder to leader can unlock innate powers and build a thriving business.
The Six Powers of Balanced Leadership:
Sharon introduces her six powers of balanced leadership and how these can transform both leadership and organizational culture.
These powers include core values, vision, focus, interactions, structure, and synergy.
Core Values and Vision:
Sharon emphasizes the importance of defining core values and a clear vision.
She explains how these elements serve as the gravitational center for the business, guiding all decisions and actions.
Focus and Execution:
The discussion moves to the importance of focus and targeted execution.
Sharon shares strategies for drilling down on key opportunities and avoiding the common pitfall of spreading resources too thin.
Building a Cohesive Team:
Sharon discusses the role of interactions in modeling the right behaviors for the team.
She stresses the importance of hiring individuals who align with the company’s core values and vision.
Creating Effective Structures:
The conversation highlights the need for structures that support the business’s goals.
Sharon provides examples of how structures can be adapted to meet evolving needs and ensure sustainable growth.
Achieving Synergy:
Sharon describes how the alignment of core values, vision, focus, interactions, and structure leads to organizational synergy.
This synergy results in more ease, increased profitability, and a stronger, more resilient business.
Practical Steps for Implementation:
Sharon shares practical steps for entrepreneurs to implement the six powers of balanced leadership.
She emphasizes the importance of ongoing evaluation and adjustment to maintain alignment and achieve desired outcomes.
Resources and Next Steps:
Sharon Seivert’s Offerings:
Visit http://corecoachingconsulting.com to download the free report, “What’s In It for Me?”
Explore additional resources, join the Core Community events, and access educational content on their YouTube channel and blog.
Consider reading Sharon’s book, “The Superpower of Balanced Leadership in Unbalanced Times” for a detailed roadmap.
Closing Thoughts: Marcia and Sharon encourage listeners to reflect on their core values and align their business strategies accordingly. By embracing the six powers of balanced leadership, entrepreneurs can create a harmonious and profitable business environment. Subscribe to Profit with a Plan on your favorite podcast player for more insights and actionable strategies.
Call to Action:
Share your core values and why you’re in business in the comments section.
Engage with the community and join the conversation about effective leadership and business growth.
By integrating these insights and strategies, listeners can move from being overwhelmed founders to empowered leaders, ready to take their businesses to new heights.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever. Download this free playbook at www.BoostingProfit.com
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia & her team at (949) 229-2112 ♾️
![EP256: Expert Strategies for Securing Business Capital with Matthew Meehan and Luigi Rosabianca](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3906937/EP256_3p6exw_300x300.png)
Tuesday May 28, 2024
Tuesday May 28, 2024
Expert Strategies for Securing Business Capital with Matthew Meehan and Luigi Rosabianca
In this episode of Profit with a Plan, host Marcia Riner sits down with financial experts Matthew Meehan and Luigi Rosabianca to explore effective strategies for securing the capital your business needs. Whether you're struggling to obtain funding or looking to enhance your financial foundations, this episode offers valuable insights and practical tips from industry veterans. Tune in to learn how to propel your business to the next level with the right financing solutions.
Key Takeaways:
Business Financing Challenges: Many business owners feel stuck and frustrated by the daunting process of securing funding. Our experts break down the common hurdles and how to overcome them.
Guest Introductions:
Matthew Meehan: With over two decades on Wall Street, Matthew has helped countless businesses secure the capital they need through strategic sales initiatives and financing solutions.
Luigi Rosabianca: Known as "The Professor," Luigi brings a diverse background in architecture, law, and political science to his strategic approach in analyzing and improving business operations.
Common Financing Myths: Dispelling the myth that money solves all business problems. Our guests discuss why throwing money at a problem isn’t always the solution.
Three Cs of Financing: Understanding the importance of cash flow, credit, and collateral in securing business financing. Learn how having even one of these elements can open doors for funding.
Building Strong Foundations: The critical role of setting up proper business entities, banking relationships, and maintaining accurate financial records to attract investors and lenders.
Collateral Options: From accounts receivable to yellow steel, discover various forms of collateral that can be leveraged for financing.
Equity vs. Debt Financing: When and how to consider exchanging equity for capital, and the benefits of profit-sharing arrangements.
Strategic Partnerships: The power of merging with complementary businesses in highly fractured industries to achieve sustainable growth and higher exit multiples.
Tips for Business Owners: Practical advice on building business credit, maintaining personal credit, and preparing your business for future financing needs.
Special Offers:
Free Guide: Download the Small Business Insiders Guide to Financing, offering six ways to get funding even with no collateral or credit issues. Available at shieldadvisorygroup.com.
Resources Mentioned:
Podcast: The Liquid Lunch Project – Available on all major podcast platforms.
Website: shieldadvisorygroup.com for more information and resources.
Engagement:
We’d love to hear your questions and feedback! What kind of financing are you looking for? Share your thoughts in the comments, and let’s keep the conversation going.
Subscribe to Profit with a Plan to never miss an episode filled with valuable insights and strategies for making your business more profitable. Tune in every Tuesday on your favorite podcast platform.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever. Download this free playbook at www.BoostingProfit.com
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia & her team at (949) 229-2112 ♾️
![EP255: The Art of Sustainable Growth with Heather Udo](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3906937/Blue_EP255_xgygcr_300x300.png)
Tuesday May 21, 2024
EP255: The Art of Sustainable Growth with Heather Udo
Tuesday May 21, 2024
Tuesday May 21, 2024
The Art of Sustainable Growth with Heather Udo
Introduction
Are you feeling the relentless pressure to grow your business, but unsure of the best path forward? Many business owners share this struggle, seeking the right strategies to scale successfully without risking burnout or financial strain. On this episode of "Profit with a Plan," Marcia Riner, CEO of Infinite Profit Consulting, sits down with Heather Udo, the visionary founder of Shoppable. Together, they explore the secrets of sustainable growth, offering you insights to navigate today's challenging business landscape with confidence and clarity. Tune in and discover how to build a thriving, profitable business that stands the test of time.
Key Takeaways
Growth without strategy can lead to severe challenges.
This episode focuses on scaling businesses smartly and avoiding common pitfalls.
Profitability Insights
Marcia shares her expertise as the "Profit Booster," helping business owners increase profitability and plan for future exits. She emphasizes the value of building a profitable and sale-ready business.
Guest Introduction
Heather Udo's impressive background:
Founder and CEO of Shoppable, a successful SaaS and technology business.
Developed technology licensed to numerous Fortune 500 companies.
Holder of four U.S. patents.
Award-winning entrepreneur with accolades including the 2013 Women of the Digital Awards and recognition as one of Manhattan's top 10 most powerful millennials.
Heather's Journey
Heather shares her early career experiences, learning invaluable lessons in entry-level jobs. She emphasizes the importance of gaining hands-on experience and not skipping foundational roles. Heather discusses her journey from joining a startup to becoming an integral part of its success.
Handling Business Challenges
Heather recounts a challenging experience with fraudulent leads and how it was resolved. She highlights the importance of calm problem-solving and maintaining good client relationships.
Building the Right Team
Heather offers tips on hiring effectively:
Conduct a thorough audit of tasks before creating job positions.
Ensure clarity in job roles to avoid misalignment and underperformance.
Leveraging Your Network
Heather suggests using your network to find potential clients or referrals. Personalized, authentic messages to connections can lead to high response rates and valuable leads.
Avoiding Unnecessary Distractions
Heather advises focusing on core business functions and avoiding the temptation to reinvent the wheel. Utilizing existing tools and services can save resources and maintain focus on growth.
Closing Thoughts
Marcia and Heather summarize the key points discussed, emphasizing the importance of foundational business strategies for sustainable growth. Heather offers a $300 discount on her coaching services for listeners who DM her on Instagram with the code "profitpod."
Connect with Heather Udo
Shoppable: shoppable.com
Instagram: @heather_udo
Stay Connected
Subscribe to "Profit with a Plan" on your favorite podcast player.
Join the conversation and share your key takeaways in the comments or chat. Marcia and Heather look forward to your feedback and questions.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever. Download this free playbook at www.BoostingProfit.com
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
![EP254: From Skepticism to Success: Ted Lau's Guide to Profitable B2B Marketing](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3906937/Green_EP254_1__mq5ihy_300x300.png)
Tuesday May 14, 2024
EP254: From Skepticism to Success: Ted Lau's Guide to Profitable B2B Marketing
Tuesday May 14, 2024
Tuesday May 14, 2024
On this episode of "Profit with a Plan," Marcia Riner sits down with Ted Lau, the dynamic Owner and CEO of Ballistic Arts. Ted shares his expertise on transforming marketing skepticism into tangible success, especially for B2B businesses.
Discover actionable strategies for achieving remarkable ROI, the importance of understanding your target audience, and the critical role of foundational marketing tactics. Whether you're a seasoned entrepreneur or new to the marketing game, this episode is packed with insights to elevate your business growth.
Episode Highlights
Host: Marcia Riner, CEO of Infinite Profit®, business growth strategist.
Guest: Ted Lau, Owner and CEO of Ballistic Arts, an award-winning digital marketing agency.
Key Takeaways
Effective Marketing ROI:
Ted emphasizes the importance of generating tangible returns from marketing investments.
Many businesses have unrealistic expectations or become jaded by ineffective marketing strategies. Ted aims to turn that skepticism around by demonstrating clear, measurable results.
Difference Between B2B and B2C Marketing:
B2B marketing requires a different approach compared to B2C.
B2B focuses more on direct relationships, trade shows, and precise lead conversion rather than just brand awareness.
Foundational Marketing Strategies:
Importance of creating a comprehensive plan before executing marketing strategies.
Reverse engineering revenue goals to determine the number of leads needed.
Targeting and Personas:
Identifying and understanding the target audience deeply, including their preferences and pain points.
Using industry-specific jargon to attract the right audience and increase ad relevancy.
Holistic Marketing Approach:
Combining creative content with data-driven strategies for lead generation.
Continuous monitoring and adjusting based on competitive analysis and market feedback.
Challenges in Marketing:
Educating clients about the importance of follow-ups and the right methods to convert leads.
Overcoming skepticism and building trust through consistent and proven results.
Success Stories and Practical Tips
Ted shares examples of transforming clients' skepticism into trust by delivering quantifiable lead generation and revenue.
Importance of content marketing in establishing clients as industry leaders.
Practical advice on budgeting for marketing as an essential part of business growth, akin to investing in employees.
Resources and Links
Ted Lau’s YouTube Channel: "You Know Ted Lau" for quick-hit videos on business and marketing basics.
Ballistic Arts Website: BallisticArts.com for in-depth marketing services and strategies.
Conclusion
Marketing is crucial for business growth and should be treated as a vital investment.
Focus on foundational strategies and targeted marketing to see significant returns.
Engage with experts like Ted Lau to navigate the complexities of effective marketing.
Call to Action
Subscribe to "Profit with a Plan": Don’t miss out on future episodes packed with valuable business insights.
Engage with Us: Share your thoughts, questions, and experiences in the comments. Marcia and Ted are ready to provide feedback and insights.
Stay tuned for more actionable strategies on the next episode of "Profit with a Plan"!
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever. Download this free playbook at www.BoostingProfit.com
Please subscribe & ring the bell for reminders about next week's show
Marcia Riner is the go-to guru for all things business growth and greater profitability. With over 25 years of experience under her belt, she's the brains behind Infinite Profit®, where she's the CEO and business growth strategist. Her Profit Booster® methodology is the secret weapon for entrepreneurs hungry for more profit, growth, and a killer exit strategy that helps businesses outperform in today's challenging market. More information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️
![Image](https://mcdn.podbean.com/mf/web/t6qfg7/MARCIA_RINER_V219ecf60b-1958-1572-e465-552c12117e9c.jpg)
Your Host - Marcia Riner
Marcia Riner is a business growth strategist helping entrepreneurs to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment.
Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com