PROFIT With A Plan
Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale. Our informative topics cover areas around increasing revenue, boosting profit, business management, leadership, team building, marketing, sales, and pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can also check us out in video format on www.Youtube.com/ProfitWithAPlan We love to hear your comments & questions. Don‘t forget to subscribe to get updates on future shows. Thanks for joining us today!
Episodes
4 days ago
4 days ago
How to Grow Your Business Using LinkedIn with Colin Hirdman
Introduction: In this episode of Profit with a Plan, Marcia Riner is joined by Colin Hirdman, co-founder of Rainmaker, a company that helps business owners, coaches, and sales teams expand their LinkedIn networks and generate sales using little-known LinkedIn features. Colin shares insider tips on how to turn LinkedIn into a powerful business tool.
Key Takeaways:
Philosophy for LinkedIn Success:
Be authentic: Show up genuinely and communicate in your own voice.
Educational mindset: Focus on teaching, not selling.
Experiment: Be willing to test different strategies and improve over time.
Audience Building:
Use LinkedIn Sales Navigator to build specific, targeted audiences.
Leverage LinkedIn events and thought leaders to connect with potential clients who are actively interested in relevant topics.
Connection Strategies:
Reach out to 25 potential connections daily, aiming for around 500 connections per month.
Prioritize connecting with those who have mutual connections, as this increases the likelihood of engagement.
Avoid using sales messages in connection requests—keep it simple and genuine.
Follow-Up Messaging:
After connecting, send a message that authentically thanks them—no hard sells.
Follow up a week later with added value, such as helpful resources, insightful questions, or relevant content.
LinkedIn Live Streams:
Host weekly LinkedIn live streams to engage your network. Use the same content deck but target different audiences.
Follow up with attendees after the stream, providing value and a link to your calendar for a potential strategy call.
Maintaining Relationships:
Avoid the hard sell; instead, build a relationship over time. Show value and expertise before asking for business.
Use LinkedIn's natural tools to nurture relationships, and consider moving conversations off-platform when appropriate.
Closing Remarks: Colin emphasizes the power of using LinkedIn as a revenue driver while maintaining authenticity. By focusing on creating meaningful connections, providing education, and taking a thoughtful approach to growth, entrepreneurs can turn LinkedIn into a profitable tool.
Connect with Colin Hirdman:
Website: rainmakergrows.com
LinkedIn: The only Colin Hirdman on LinkedIn!
Call to Action: If you’re looking to grow your business through LinkedIn, visit Colin’s site for a free consultation or connect with him directly on LinkedIn. And don’t forget to grab Marcia’s Profit Booster Playbook at boostingprofit.com to help you streamline your business and boost your bottom line!
This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
Tuesday Oct 08, 2024
Tuesday Oct 08, 2024
From Clicks to Customers: Using Google Business Profiles for Local Success with Marilyn Jenkins
Introduction:
In this episode, we explore how to harness the power of Google Business Profiles to enhance your local search visibility and attract more qualified customers. Our guest, Marilyn Jenkins, a digital marketing expert with over two decades of experience, shares strategies to align your online presence with search intent and use innovative tools like “Caller-ID” technology on your website. Whether you’re a local business, law firm, or service provider, these insights can help you drive growth and achieve a greater ROI.
Key Talking Points:
[00:03:12] What Is a Google Business Profile and Why It Matters: Marilyn breaks down the essentials of Google Business Profiles and how they play a critical role in increasing local search visibility. Discover why a fully optimized profile can be the key to standing out in local search results and on Google Maps.
[00:08:45] Optimizing Your Google Business Profile for Local Search Dominance: Learn actionable strategies for improving your profile, from integrating target keywords to managing reviews and keeping your information accurate. Marilyn shares how these tactics can elevate your profile's ranking and attract more traffic to your business.
[00:14:30] Understanding Search Intent and How It Impacts Your Business: Discover the importance of search intent and how it can shape your content strategy. Marilyn discusses aligning your content with what your potential customers are searching for, helping you attract more ready-to-buy leads.
[00:20:15] How “Caller-ID” Technology on Websites Can Boost Conversions: Marilyn introduces the concept of “Caller-ID” for websites, a tool that allows businesses to capture visitor data and improve follow-up with potential customers. Learn how this technology can identify high-value leads and increase your website’s conversion rates.
[00:27:50] SEO Best Practices for Google Business Profiles: Marilyn shares advanced SEO tips specific to Google Business Profiles, including crafting keyword-rich descriptions, using high-quality images, and leveraging Google Posts. These practical steps can give your business a competitive edge in local search.
[00:35:22] The Role of Reviews in Local SEO Success: Learn how customer reviews directly impact your local search ranking. Marilyn discusses strategies for encouraging positive reviews, managing negative feedback, and building a strong reputation online to attract new clients.
[00:42:10] Real-Life Success Stories with Google Business Profiles: Hear success stories from businesses that have seen substantial growth by optimizing their Google Business Profiles. Marilyn shares how these strategies led to improved visibility and increased revenue for her clients, and how you can implement similar approaches.
Guest’s Offer:
Marilyn Jenkins is offering a special guide, The Google Business Profile Training Guide, which dives into the intricacies of local search and how to maximize your Google Business Profile to attract more qualified customers. Visit maximizeyourgbp.com to access this comprehensive guide and take control of your business’s online presence today.
Connect with Marilyn Jenkins:Visit Marilyn’s website for more resources: maximizeyourgbp.comFollow her on LinkedIn for more digital marketing tips and strategies.
Conclusion:
If you’re ready to boost your local search visibility and drive more customers to your business, this episode with Marilyn Jenkins is packed with the actionable insights you need. Don’t miss the chance to transform your Google Business Profile into a powerful tool for growth.
Ready to take your business to the next level and finish the year strong? Join the Executive Edge Boardroom, where business owners come together for expert guidance, actionable strategies, and a clear path to rapid growth. Secure your spot and start building a stronger, more profitable business today! Learn more and apply here.
This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
Tuesday Oct 01, 2024
Tuesday Oct 01, 2024
How to Boost Productivity and Overcome Overwhelm with Mark Struczewski, aka Mister Productivity
Welcome to another episode of Profit with a Plan! In this episode, Marcia Riner, Business Growth Strategist and CEO of Infinite Profit® tackles productivity with guest, Mark Struczewski, a Houston-based productivity coach and host of The Mister Productivity™ Podcast, who has recorded over 1,300 episodes. Mark shares his expert insights on eliminating overwhelm, boosting productivity, and maintaining focus. Whether you're a solopreneur or leading a team, this episode is packed with actionable tips to help you get more done without burning out.
Key Talking Points:
[00:02:01] Introduction to Mark StruczewskiMarcia introduces Mark and his productivity journey, emphasizing his practical, actionable approach to managing time and eliminating distractions.
[00:04:34] The Power of Quick WinsMark discusses how focusing on a single, small task can help overcome feelings of overwhelm. He advises against trying to tackle everything at once, which only leads to frustration. Instead, find one quick win to build momentum.
[00:12:15] Micro Breaks for Maximum FocusMark highlights the importance of taking 3-5 minute micro breaks without technology to recharge your mind and body. He explains how stepping outside, grounding yourself, and taking in nature can refresh your energy and improve productivity.
[00:17:10] Scheduling vs. To-Do ListsMark explains why scheduling tasks on your calendar is more effective than relying on to-do lists. He shares his tip of blocking time for small, 5-15 minute tasks to avoid feeling overwhelmed by long lists.
[00:21:11] Personalizing Your Prime TimeMark emphasizes the importance of understanding your personal prime time for productivity. Whether you're an early riser or a night owl, schedule your most critical tasks during your peak performance hours.
[00:26:40] Setting Clear Goals and VisionMark explains how to align your daily activities with your long-term goals. He stresses the need to start with a clear vision, then work backward to create actionable goals that feed into your plan.
[00:35:00] The Importance of MovementMark talks about how regular movement—whether through standing desks, rebounders, or micro breaks—can significantly enhance productivity. He shares research from the blue zones, where active lifestyles lead to longer, healthier lives.
[00:40:20] Multitasking MythMark debunks the myth of multitasking, explaining that most people are simply switching rapidly between tasks, which reduces overall efficiency. Focus on one task, bring it to completion, then move on to the next.
Actionable Tips:
Micro Breaks: Take 3-5 minute technology-free breaks throughout the day to reset your focus.
Plan, Don’t List: Put your most important tasks on your calendar, not on a to-do list.
Prioritize Your Prime Time: Identify when you're most productive and schedule your biggest tasks during that window.
Get Moving: Incorporate physical movement throughout the day to stay energized and productive.
Say No to Multitasking: Focus on one task at a time to improve efficiency and reduce stress.
Learn More About Mark StruczewskiVisit MisterProductivity.com to explore Mark’s podcast, coaching services, and productivity resources. Whether you’re looking for coaching or more productivity tips, you’ll find everything you need on his site.
This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
Tuesday Sep 24, 2024
Tuesday Sep 24, 2024
Crafting Revenue-Boosting Copy: The Power of Clear Messaging with Andrea Driessen
Episode Overview: In this episode of Profit with a Plan, Marcia Riner sits down with TEDx speaker and award-winning message strategist Andrea Driessen to discuss how mastering your message can lead to increased revenue and business growth. Whether you’re a business owner whose promotional materials fail to capture the value of your offerings, a thought leader struggling to distill your expertise into a compelling hook, or someone overwhelmed by AI-generated content, this episode is for you. Andrea shares her insights on why effective messaging is crucial and how to refine your copy to connect deeply with your audience.
Key Takeaways:
[00:00:10] – Introduction to the Episode:
Marcia introduces Andrea Driessen and highlights the importance of communicating the true value of your offerings through clear and effective messaging.
[00:01:14] – Why Your Promo Materials Shouldn’t Be About You:
Andrea emphasizes that your promotional content should focus on the audience's needs, not just your business's achievements. She explains how to shift your messaging to reflect the benefits your audience will receive.
[00:02:54] – The ‘So What?’ Test:
Andrea introduces the simple yet powerful ‘So What?’ test, which helps business owners ensure that their messaging is audience-focused. This tool guides you to continuously ask, "So what?" to dig deeper into what truly matters to your audience.
[00:06:57] – Crafting Messaging in the Age of AI:
Andrea discusses how AI can assist with generating content but lacks the human touch necessary to create emotional connections. She highlights the importance of using human intelligence (actual intelligence) to craft compelling, cohesive copy that resonates with readers.
[00:11:30] – The Importance of Clarity in Your Messaging:
With attention spans shrinking, Andrea explains how crucial it is to make your messaging clear, concise, and engaging from the start. If your words don’t immediately connect with your audience, they’ll move on.
[00:13:30] – Practical Tips for Crafting Audience-Centric Copy:
Andrea shares actionable tips for creating effective copy, such as replacing jargon with simple language and focusing on the audience's needs and pain points.
[00:14:50] – The Human Touch in Copywriting:
Andrea explains why human copywriters are still crucial, even with AI’s rise. She discusses how human insight is necessary to write copy that builds trust, engages emotionally, and captures the essence of a brand’s voice.
[00:16:40] – Real-World Application of the 'So What?' Test:
Andrea provides examples of the 'So What?' test in action, showing how this approach can refine and sharpen your messaging to better engage your audience.
[00:21:00] – Actual Intelligence Beats Artificial Intelligence:
Andrea breaks down the limitations of AI in copywriting and why human intelligence is irreplaceable when it comes to crafting engaging, high-converting copy.
[00:25:00] – The Value of Professional Copywriters in Lead Generation:
Marcia and Andrea discuss how working with a professional copywriter can shorten the sales cycle, cut through the noise, and help businesses generate leads more effectively.
Andrea’s Copywriting Secrets:
Clarity and Conciseness: (00:11:30) Clear and concise messaging is key in an age of short attention spans. Your words should instantly convey value and resonate with your target audience.
Consistency Across Platforms: (00:12:50) Andrea explains the importance of maintaining consistent tone and content across all marketing channels to build a cohesive brand.
Emotional Connection: (00:06:57) AI can’t replace the human touch. Andrea shares how human copywriters tap into emotional intelligence to make copy feel more genuine and relatable.
About Andrea Driessen:
Andrea Driessen is a results-driven message strategist with a TEDx talk that has garnered nearly 2 million views. Her expertise in copywriting and marketing has helped hundreds of entrepreneurs and business leaders increase revenue by refining their messaging. Andrea is also the author of a 3x award-winning business book and a frequent contributor to LinkedIn.
Connect with Andrea:
Website: AndreaDriessen.com
AI vs. Actual Intelligence Insights: AndreaDriessen.com/ai
LinkedIn: Follow Andrea for her "World-Changing Words" series where she shares actionable copywriting tips.
Sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
Tuesday Sep 17, 2024
EP270 Boosting People, Performance, and Productivity with Conor Cunneen
Tuesday Sep 17, 2024
Tuesday Sep 17, 2024
Boosting People, Performance, and Productivity with Conor Cunneen
Episode Summary:Join Marcia Riner and Conor Cunneen in this lively and insightful episode of Profit with a Plan. Conor, an Irishman happily exiled in Chicago, brings his unique blend of humor and business wisdom to the podcast. Known for his engaging style, Conor shares his powerful 'Gift of GAB' methodology—a practical framework to improve people, performance, and productivity. Learn how this simple yet effective strategy can enhance employee engagement, foster a positive work culture, and drive team performance.
Key Points with Timestamps:
[00:00:06] Introduction to Conor Cunneen:Marcia introduces Conor, known for his humor-infused business wisdom, and sets the stage for a lively discussion on people, performance, and productivity.
[00:01:14] The Gift of GAB Framework:Conor introduces his 'Gift of GAB' concept (Goals, Attitude, Behavior) and how it can transform workplace dynamics by enhancing engagement and productivity.
[00:04:30] Conor's Background and Journey:Conor shares his journey from the corporate world to becoming a speaker and consultant, focusing on helping people and organizations thrive.
[00:07:40] Improving Employee Engagement:They discuss the importance of employee retention and creating a work environment where individuals feel valued and appreciated. Conor explains how to become a leader who inspires self-worth and motivates employees to be brand ambassadors.
[00:11:00] Creating a Positive Work Environment:Conor dives into the 'Gift of GAB' methodology and the impact of positive reinforcement in fostering a supportive and productive culture.
[00:15:30] The Power of Being Intentional:Marcia and Conor talk about the significance of intentional actions in daily interactions, and how this approach can drive team morale and collaboration.
[00:18:45] Practical Tips for Leaders:Conor shares simple yet effective techniques for leaders, including using positive language, addressing people by their names, and recognizing contributions to build a motivated and engaged team.
[00:22:10] The Impact of Compliments and Recognition:Conor emphasizes the power of genuine compliments and how they can create a win-win situation for both the giver and the receiver.
[00:30:05] Applying GAB in Various Areas of Life:Marcia and Conor discuss how the 'Gift of GAB' framework can be applied not just in business but also in personal life, enhancing relationships and interactions.
Highlights:
Conor’s humorous take on corporate life and how humor can be a tool for reinforcing key business messages.
The importance of creating an intentional and positive work environment to boost employee morale and productivity.
Insights into how leaders can use simple techniques to improve team dynamics and achieve business goals.
Actionable Takeaways:
Implement the 'Gift of GAB' framework in your leadership style to enhance employee engagement and retention.
Start using the CHAPS acronym—Compliment, Hear the words "Thank you," Address people with their names, Positive language, and Smile—to create a positive atmosphere in the workplace.
Be intentional about your interactions and use positivity as a tool to motivate and engage your team.
Connect with Conor Cunneen:
Website: irishmanspeaks.com
Social Media:
Twitter (X): @IrishmanSpeaks
Instagram: @IrishmanSpeaks
TikTok: @IrishmanSpeaks
LinkedIn: Conor Cunneen
Download the Profit Booster Playbook: Boost your business profitability with Marcia Riner's new Profit Booster Playbook, packed with three essential strategies and actionable steps. Get your free copy at boostingprofit.com.
Engage with Us: What part of Conor's CHAPS framework resonated with you the most? Drop your thoughts in the comments and start implementing these strategies today. Subscribe to Profit with a Plan on your favorite podcast platform for more insights on growing your business profitably.
Today's episode is sponsored by Infinite Profit® — the go-to solution for business owners ready to boost their cash flow and profitability fast. Infinite Profit® uses a proven, results-driven approach to help companies achieve lasting financial growth. At Infinite Profit®, we don't just talk profit — we deliver it!
Visit infiniteprofitconsulting.com and take the first step towards increasing your bottom line today.
Special Offer from Marcia Riner: Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created the Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its designed to give you the strategies and steps you need to elevate your profits and business with ease.
Make this your best year ever. Download this free playbook at www.BoostingProfit.com
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
Tuesday Sep 10, 2024
Tuesday Sep 10, 2024
Episode Title: Fit for Success: How Fitness Can Drive Business Growth with Anthony Camacho
Host: Marcia Riner, CEO & Business Growth Strategist of Infinite Profit®Guest: Anthony Camacho, International Fitness and Sales Performance Coach
Episode Description:In this episode of Profit with a Plan, Marcia Riner is joined by Anthony Camacho, an expert in both fitness and sales performance, to discuss the unique ways that focusing on physical well-being can directly impact business growth. As a seven-time pro qualifier in the IFBB and a certified sales coach, Anthony has worked with entrepreneurs and businesses ranging from startups to multimillion-dollar enterprises, helping them understand how improving their fitness can elevate their sales, increase profitability, and enhance leadership.
Throughout the episode, Anthony shares actionable insights on how fitness not only boosts personal health but also plays a pivotal role in strengthening business performance. If you're looking to improve your business success while optimizing your physical health, this episode provides the strategies you need to excel in both areas.
Key Highlights:
[00:03:00] The Fitness-Credibility Connection: Anthony explains how improving your physical fitness enhances your credibility in the business world, making you more attractive to clients and opening new opportunities for revenue growth.
[00:06:45] Fit for Success: Learn the three key elements that blend fitness with business strategies to boost both your personal and professional success. Anthony discusses how maintaining your physical health drives higher sales performance and helps business owners stand out.
[00:10:55] Uncovering the Overlooked Factor in Business: Discover the number one factor many entrepreneurs overlook in their business, and how focusing on fitness can be the game-changer that helps break through plateaus and accelerate business growth.
[00:26:40] Building Mental Grit: Anthony shares how the discipline and mental toughness developed through fitness can directly translate into pushing through obstacles in business, helping you achieve higher levels of profitability.
[00:31:30] The Importance of Daily Accountability: Learn why daily accountability in both your fitness routine and business efforts can significantly impact your long-term success. Anthony emphasizes how regularly tracking progress keeps you on course for consistent growth.
About Anthony Camacho:Anthony Camacho is an International Fitness and Sales Performance Coach, a fitness model, and a seven-time pro qualifier in the International Fitness and Bodybuilding Federation (IFBB). He has worked with businesses ranging from startups to companies worth up to $40 million, helping them improve their sales performance by focusing on physical and mental well-being. Anthony is also a bestselling author and founder of Top Producer Factory, where he coaches business owners on how to elevate their sales through improved fitness and leadership skills.
Special Offer from Anthony Camacho:Anthony is offering a limited-time opportunity for a free one-on-one session for those ready to become “Fit for Success.” This session is designed to help you unlock new levels of sales performance by integrating fitness into your routine. To apply, complete the application on Anthony’s website and show why you’re committed to making this transformation.
Connect with Anthony Camacho:
Instagram: @AnthonyCamacho_Hitman
TikTok: @AnthonyCamacho_Hitman
Facebook: Anthony Camacho
YouTube: Top Producer Fitness
Today's episode is sponsored by Infinite Profit® — the go-to solution for business owners ready to boost their cash flow and profitability fast. Infinite Profit® uses a proven, results-driven approach to help companies achieve lasting financial growth. At Infinite Profit®, we don't just talk profit — we deliver it!
Visit infiniteprofitconsulting.com and take the first step towards increasing your bottom line today.
Special Offer from Marcia Riner: Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created the Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its designed to give you the strategies and steps you need to elevate your profits and business with ease.
Make this your best year ever. Download this free playbook at www.BoostingProfit.com
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
Tuesday Aug 27, 2024
Tuesday Aug 27, 2024
Breaking the Growth Ceiling: How to Scale Your Business Without Working Harder
"What if you could reclaim 50% of your time and still grow your business? It’s not about working harder; it's about working smarter and more intentionally." – Brandon Gano
Are you feeling trapped by the growth ceiling in your business, no matter how much effort you put in? What if the answer isn't working harder but working smarter? In this episode of Profit with a Plan, Marcia Riner sits down with visionary entrepreneur Brandon Gano, who shares his game-changing insights on breaking through business roadblocks. Learn how to identify the hidden issues that are holding your business back and discover strategies to scale your company without sacrificing your sanity or adding more hours to your workweek. If you're ready to take your business to the next level, this episode is a must-listen!
Host: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit®
Guest: Brandon Gano, Co-Founder of WhadIf
Key Topics Discussed:
Where Growing Businesses Get Stuck:Many business owners hit a growth ceiling that feels impossible to break through. Brandon discusses the common pitfalls that businesses face and how these barriers can often be self-imposed. Instead of working harder, identifying and addressing hidden obstacles within the business can lead to breakthroughs.
Pinpointing the Root Causes of Business Issues:Rather than assuming the solution lies in more leads or additional marketing spend, Brandon emphasizes the importance of diagnosing the real problems. He compares this approach to a doctor's diagnosis—asking the right questions and analyzing symptoms to find the true cause of issues, rather than jumping to drastic solutions.
Scaling Beyond Current Limits Without Adding More Hours:The episode dives deep into how business owners can scale their operations without working themselves into the ground. Brandon introduces the concept of intentional business model design, which involves aligning all parts of the business to function seamlessly as a cohesive unit. By doing so, entrepreneurs can achieve growth without the burnout that typically accompanies expansion.
Highlights:
Diagnostic Tools: Brandon talks about a free diagnostic tool available on the What If website. This tool asks critical questions that help identify where business pain points and roadblocks are, offering a clearer path to resolution.
Historical Business Insights: Brandon provides an interesting look into how the evolution of business structures since the Industrial Revolution has led to the common departmental silos and competition for resources that exist today. He explains how this historical context affects even small businesses and why a new approach is necessary.
Practical Steps for Business Owners: The conversation offers practical advice, like conducting time studies to understand how business owners are spending their time. This self-awareness is a crucial first step in reallocating tasks and focusing on strategic growth activities.
Takeaways for Business Owners:
Evaluate Your Business Structure: Look at your business as a whole and identify areas where you may be acting as the bottleneck. Start considering ways to delegate tasks and build systems that allow your business to operate efficiently without your constant involvement.
Adopt a Holistic Approach: Avoid seeing different functions (like marketing, sales, and finance) as separate entities. Integrate them to work towards a unified business goal.
Plan for Serenity: Aim to build a business environment where serenity is part of the culture. Constant firefighting and crisis management are unsustainable. Focus on systems and training that empower your team to handle issues independently.
Resources Mentioned:
Free 3-Part Audio Series: Learn how to reclaim 50% of your time and set up your business for scalable growth by visiting whatif.com/clarity.
Call to Action:
Join the Conversation: Share your biggest business roadblock in the comments. Brandon and Marcia might offer some insights to help you overcome them!
Subscribe and Stay Updated: Don’t miss out on future episodes of Profit with a Plan. Available on all major podcast platforms.
Connect with Brandon Gano:While not on social media, you can explore more about Brandon's approach to business growth and his partnership with Sean Delaney by visiting What If.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever. Download this free playbook at www.BoostingProfit.com
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
Tuesday Aug 20, 2024
Tuesday Aug 20, 2024
The Profitability of Peace: How Letting Go Leads to Greater Success
What if the very emotions you’re ignoring—like guilt, judgment, and an insatiable drive for more—are the ones silently sabotaging your business success? In today’s episode, I’m joined by happiness expert Matt O’Neill, who’s here to challenge the idea that grinding harder leads to greater profits. Instead, he’ll reveal how prioritizing peace, generosity, and clearing out those bad moods might just be the key to unlocking the abundance and profit you’ve been chasing. Ready to discover a more joyful path to success? Let’s dive in.
Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit
Guest: Matt O'Neill, Happiness Expert, Host of the "Good Mood Revolution" Podcast, and Author of the "Good Mood Revolution" Book
Key Talking Points:
The Cost of Guilt and Judgment:
How the emotions of guilt and the wound of judgment hold back your abundance and profit.
Matt’s personal experience with judgment and its impact on his business and personal life.
Prioritizing Peace Over Insatiable Desire:
The pivotal moment in an entrepreneur's journey when they can choose peace over relentless ambition.
How recognizing and healing from feelings of inadequacy can lead to lasting success.
The Power of Generosity:
Why being generous in spirit with employees and clients is the most profitable strategy in the long run.
How a positive company culture starts with the leader’s happiness and its ripple effect on business outcomes.
The Importance of Clearing Bad Moods:
Introduction to the 8 bad moods that can sabotage your happiness and success.
Why addressing these moods is more crucial than focusing solely on profit growth.
Memorable Quotes:
"Happiness is not just a feeling; it's the most profitable strategy you can implement in your business."
"The relentless pursuit of more can often be the very thing that holds us back from true abundance."
"If you don't like the way you're going, it's never too late to change direction and prioritize what truly matters."
Call to Action:
Take the Free Assessment: Discover your "Bad Mood Saboteur" and your "Good Mood Superpower" by visiting Matt O'Neill's website at MattONeill.com. Understand what's holding you back and what can propel you forward.
Listener Engagement:
Share Your Insights: After taking Matt’s quiz, share your superpower and bad mood saboteur in the comments. Let’s see what trends emerge among fellow entrepreneurs.
Subscribe and Stay Tuned: Don’t miss out on more powerful insights. Subscribe to "Profit with a Plan" on your favorite podcast platform and tune in next week for more tips on growing your business profitably.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever. Download this free playbook at www.BoostingProfit.com
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
Tuesday Aug 13, 2024
Tuesday Aug 13, 2024
Maximizing ROI from Your PR: Secrets to Turning Media Exposure into Profit
Ever wondered how to turn your media exposure into cold, hard profit? In this episode, we're diving deep with PR expert Mitch Carson, who’s mentored top CEOs, speakers, and authors on how to maximize their PR efforts for real financial returns. Whether you're looking to boost your credibility or get your business featured on major networks, Mitch shares the strategies that can transform your PR into a profit-generating powerhouse. Tune in and discover how to make your media presence truly pay off!
Key Takeaways:
Leveraging PR for Profit: Mitch shares how to use PR not just for exposure but for creating real financial returns. He explains the importance of having a strong media presence, including network TV interviews, and how these can position you as a credible expert in your industry.
The Power of Newsjacking: Learn how to piggyback on current events and trends to gain media coverage that resonates with your audience. Mitch recounts his own experience during the 9/11 tragedy, where he successfully used PR to market a product that supported a good cause, garnering global attention.
Why Credibility Matters: Mitch emphasizes the role of credibility in PR. He discusses how being featured in respected publications like Forbes or Entrepreneur can significantly boost your trustworthiness in the eyes of potential clients.
PR for the Everyday Business: Not just for big names, PR can be a game-changer for local businesses too. Mitch outlines practical steps for small business owners to gain media attention, from writing columns in local publications to getting involved in community-driven initiatives.
The Importance of a Unique Selling Proposition (USP): Mitch highlights the need for a compelling USP to stand out in media pitches. He shares examples of how even the most mundane businesses, like plumbing, can become media darlings with the right PR strategy.
Why This Matters: In a crowded marketplace, being the best-kept secret won’t cut it. This episode teaches you how to get seen, build credibility, and ultimately drive more profit through strategic PR efforts.
Call to Action: Ready to see how PR can transform your business? Mitch is offering a free consultation to help you assess your current PR strategy and identify opportunities for growth. Visit https://GetInterviewedGuaranteed.com/MeetWithMitch to schedule your session.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever. Download this free playbook at www.BoostingProfit.com
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
Tuesday Aug 06, 2024
EP265: Safeguarding Your Business in the Age of AI with Myra Roldan
Tuesday Aug 06, 2024
Tuesday Aug 06, 2024
Safeguarding Your Business in the Age of AI with Myra Roldan
Are you feeling the pressure of keeping up with AI advancements while protecting your business data? The rapid pace of technology is overwhelming, and the stakes are high. One wrong move can lead to a catastrophic data breach.
But fear not! In this episode of Profit with a Plan, Marcia Riner sits down with Myra Roldan, a powerhouse in AI and data protection. Myra is the founder of Undesto and a LinkedIn Top AI Voice, and she’s here to demystify AI and share cutting-edge strategies to help you navigate this complex landscape safely. Tune in and discover how to leverage AI without compromising your data security.
Key Discussion Points:
Understanding AI and Data Protection:
The rapid advancements in AI and the accompanying data protection challenges.
Myra explains how AI developments present both opportunities and risks for businesses.
AI Policy and Strategy:
Importance of having an AI policy and strategy in place.
How to socialize and enforce AI policies within your organization.
Conducting Risk Assessments:
Steps to perform a risk assessment to identify vulnerabilities in your systems.
The significance of data classification and understanding what information can and cannot be shared.
Employee Education:
The necessity of educating employees about AI and data protection.
How informed employees can prevent potential data breaches.
Implementing Security Measures:
Practical steps to secure your network and manage the use of generative AI tools.
How to use third-party tools like Zapier for safe data processing.
Maximizing AI While Ensuring Security:
Balancing the use of AI to enhance productivity without compromising data security.
Real-life use cases and success stories of AI implementation.
Data Privacy and Consent:
The importance of having a data privacy policy and obtaining customer consent.
How to manage data storage and sharing in compliance with regulatory requirements.
Proactive Measures for Small Businesses:
Simple yet effective steps for small and medium businesses to protect their data.
How to prioritize AI initiatives and measure return on investment.
Conclusion: Marcia and Myra wrap up the discussion with actionable insights and practical advice for entrepreneurs looking to navigate the AI landscape safely. Myra also shares a special offer for listeners: a free report on safeguarding business data in the age of generative AI, available on her website, Undesto.ai.
Call to Action: Download Marcia’s new Profit Booster Playbook at BoostingProfit.com to discover three essential strategies to make this your most profitable year ever. Don’t forget to subscribe to Profit with a Plan on your favorite podcast platform and join the conversation by sharing your AI strategy in the comments.
Connect with Myra Roldan:
Website: Undesto.ai
LinkedIn: Myra Roldan
TikTok: Learn with Myra
Subscribe and Stay Updated: Catch new episodes of Profit with a Plan every Tuesday for more profitable insights and strategies. Make your plans and profit with them!
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever. Download this free playbook at www.BoostingProfit.com
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
Your Host - Marcia Riner
Marcia Riner is a business growth strategist helping entrepreneurs to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment.
Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com