Marcia talks with the Rebranding Man - Jim Heininger of Rebranding Experts about refreshing your brand. Jim explains that branding is more than just a logo and color palette. Branding is how you differentiate yourself from your competitors and show your values. Your brand also represents how your customer feels about your company. Your branding needs refreshing from time to time. Whether it's a small improvement or a total overhaul, you need to update occasionally as your business or customer evolves.
Jim is a frequent contributor to Forbes.com on branding. Check out his articles and more on his website: www.RebrandingExperts.com
Get Marcia's new book "The Profit Accelerator." She is looking for a few business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s currently available for Free. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing. Pick your copy up at www.TrajectoryProfits.com/book-download
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About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com
Curious and have questions? Text her @ (949) 229-2112
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