EP316 How To Turn Video Views Into Clients (Not Just Clicks)

🎙 Episode Title

How to Turn Video Views Into Clients (Not Just Clicks)
with Josh Troche, Founder of Pedal Stomper Productions

Hosted by Marcia Riner, Business Growth Strategist of Infinite Profit®

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🎯 Episode Summary

Your videos aren’t converting? It’s not the algorithm—it’s your approach.

In this episode of Profit With A Plan, Marcia Riner talks with video strategist Josh Troche about what makes video marketing actually generate revenue—not just clicks. From choosing the right type of content for your sales funnel to avoiding vanity metrics and building a loyal, niche audience, this conversation is your blueprint for making video work smarter in your business.

Whether you're podcasting, posting reels, or building a YouTube channel, you’ll learn how to use your camera as a client-generating tool—not just a visibility play.

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🎥 What You’ll Learn

• Why smaller, targeted audiences are more profitable than viral reach

• How to speak to one person—and still grow a massive following

• The power of niche + controversy in going viral

• What types of videos work at each stage of your sales funnel

• How to build trust and visibility without being fake or overproduced

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⏱️ Timestamp Highlights

[00:05] Think video is just hitting record? Think again
[06:30] Attention spans vs. content options: what actually changed
[08:50] How to speak to one viewer and let the algorithm work for you
[12:00] The viral truck video that built a niche audience
[17:00] 10K followers vs. 100 customers—what do you really want?
[24:00] Video types that align with the sales funnel
[30:00] What makes a business video “good”? Start here

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🔗 Resources & Links

PedalStomperProductions.com
InfiniteProfitConsulting.com

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💼 About This Show

Profit With A Plan is hosted by Marcia Riner, business growth strategist and CEO of Infinite Profit®. Marcia helps entrepreneurs scale smarter, increase profitability, and build a business that’s worth more—whether they plan to keep it or sell it.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

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🚀 Profit-Driven Resources

💰 Profit Booster® Podcast Monetization Hub
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👉 Learn more at ProfitBoosterPod.com

 

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👤 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com