EP317 Stop Guessing: How to Know Exactly What Your Buyer Wants

🎙 Episode Title
Stop Guessing: How to Know Exactly What Your Buyer Wants
Released: September 2, 2025

GUEST:  Andy Halko, founder of Insivia & Author of The Buyer Centric Operating System
HOST: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit®

🎯 Episode Summary

You may think you're customer-focused—but if you're relying on outdated personas and generic feedback, you're already behind. Andy Halko joins Marcia Riner to reveal how AI-powered buyer clones are replacing static personas, helping you test messaging, improve conversions, and adapt faster to changing buyer behavior.

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🎥 What You’ll Learn

• Why most buyer personas fail in today’s fast-changing market

• The real reason your product or offer isn’t converting

• What AI buyer twins are and how to use them

• How to test marketing assets before spending a dollar

• Why direct customer feedback is often misleading

• How to adapt to the rise of the omniscient buyer

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⏱️ Timestamp Highlights

[00:00] Are you truly buyer-centric—or building backwards?
[06:40] Why most personas fail and what to use instead
[11:50] Creating and using AI-powered customer twins
[17:10] Using BuyerTwin to test offers before launch
[22:35] How to pivot when your market shifts
[27:15] Innovating to match buyer needs in real time

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🔗 Resources & Links

https://andyhalko.com
https://insivia.com
https://buyertwin.com 

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💼 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112
https://InfiniteProfitConsulting.com

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