SEO Isn’t Dead: How Small Businesses Get Found by Google and AI
🎯 Episode Summary
SEO suddenly seems a lot more complicated. Business owners are being told they need SEO, AEO, GEO, AI optimization, and whatever acronym comes next just to stay visible.
Matt Diamante cuts through the noise and explains why the fundamentals of getting found have not changed nearly as much as the terminology. You’ll hear how search intent, useful content, reputation, local visibility, and consistent marketing help Google and AI recognize your business as a relevant answer.
Podcast: Profit With A Plan
Host: Marcia Riner, CEO of Infinite Profit®
Guest: Matt Diamante, Founder of HeyTony
Episode: 364
Release Date: October 13, 2026
🎥 What You’ll Learn
• Why AEO and GEO are really extensions of good SEO
• How search intent determines what content your website should create
• Why helpful content beats trying to game Google or AI
• How reputation and local backlinks affect your online visibility
• Why strong referral businesses should still consistently market themselves
• How to handle your own SEO in just a few hours weekly
⏱️ Timestamp Highlights
[06:16] What has actually changed with SEO, AEO, GEO and AI
[13:17] Understanding the new search acronyms without chasing trends
[16:29] Why search intent should drive your website content
[19:55] How often your business should publish fresh content
[26:14] The reputation problem that can quietly hurt your rankings
[31:06] How business owners can manage SEO themselves
[36:04] A simple AI process for creating useful SEO content
🔗 Resources & Links
https://www.linkedin.com/in/diamantematt/
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
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