Are You Fixing the Wrong Problem in Your Business?

🎯 Episode Summary

You can spend weeks fixing sales, marketing, staffing, pricing, or operations and still see nothing improve. Sometimes the issue is not that your solution failed. You may simply be solving the wrong problem.

Sharon Hess joins Marcia Riner to explore how business owners can separate symptoms from root causes, challenge assumptions, test smaller changes, and decide when something deserves another adjustment or needs to be abandoned.

Podcast: Profit With A Plan
Host: Marcia Riner, CEO of Infinite Profit®
Guest: Sharon Hess, Private Advisor and Author
Episode: 365
Release Date: October 20, 2026

🎥 What You’ll Learn

• How to recognize when frustration is pushing you toward the wrong solution

• Why your first explanation for a business problem may be misleading

• How to reverse engineer a problem instead of immediately fixing symptoms

• Why small tests can prevent expensive changes that do not work

• How emotional attachment can keep bad business decisions alive too long

• Why your time deserves the same ROI scrutiny as your money

⏱️ Timestamp Highlights

[06:15] Why the obvious business problem may only be a symptom

[09:45] The signal that you may be fixing the wrong thing

[14:34] Reverse engineering a problem to find where it started

[17:08] Testing the root cause before making a major change

[25:29] The ROOT → LEVER → NEXT MOVE decision process

[31:42] Why business owners overlook the ROI of their time

🔗 Resources & Links

Sharon Hess Wrong Problem Resource

https://SharonHess.com/Wrong-Problem

Sharon Hess

https://SharonHess.com

 

Infinite Profit

https://Infinite-Profit.com

Profit Booster® Growth Map

https://ProfitBooster.biz

💼 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

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