PROFIT With A Plan

Boosting People, Performance, and Productivity with Conor Cunneen
Episode Summary:Join Marcia Riner and Conor Cunneen in this lively and insightful episode of Profit with a Plan. Conor, an Irishman happily exiled in Chicago, brings his unique blend of humor and business wisdom to the podcast. Known for his engaging style, Conor shares his powerful 'Gift of GAB' methodology—a practical framework to improve people, performance, and productivity. Learn how this simple yet effective strategy can enhance employee engagement, foster a positive work culture, and drive team performance.
Key Points with Timestamps:
[00:00:06] Introduction to Conor Cunneen:Marcia introduces Conor, known for his humor-infused business wisdom, and sets the stage for a lively discussion on people, performance, and productivity.
[00:01:14] The Gift of GAB Framework:Conor introduces his 'Gift of GAB' concept (Goals, Attitude, Behavior) and how it can transform workplace dynamics by enhancing engagement and productivity.
[00:04:30] Conor's Background and Journey:Conor shares his journey from the corporate world to becoming a speaker and consultant, focusing on helping people and organizations thrive.
[00:07:40] Improving Employee Engagement:They discuss the importance of employee retention and creating a work environment where individuals feel valued and appreciated. Conor explains how to become a leader who inspires self-worth and motivates employees to be brand ambassadors.
[00:11:00] Creating a Positive Work Environment:Conor dives into the 'Gift of GAB' methodology and the impact of positive reinforcement in fostering a supportive and productive culture.
[00:15:30] The Power of Being Intentional:Marcia and Conor talk about the significance of intentional actions in daily interactions, and how this approach can drive team morale and collaboration.
[00:18:45] Practical Tips for Leaders:Conor shares simple yet effective techniques for leaders, including using positive language, addressing people by their names, and recognizing contributions to build a motivated and engaged team.
[00:22:10] The Impact of Compliments and Recognition:Conor emphasizes the power of genuine compliments and how they can create a win-win situation for both the giver and the receiver.
[00:30:05] Applying GAB in Various Areas of Life:Marcia and Conor discuss how the 'Gift of GAB' framework can be applied not just in business but also in personal life, enhancing relationships and interactions.
Highlights:
Conor’s humorous take on corporate life and how humor can be a tool for reinforcing key business messages.
The importance of creating an intentional and positive work environment to boost employee morale and productivity.
Insights into how leaders can use simple techniques to improve team dynamics and achieve business goals.
Actionable Takeaways:
Implement the 'Gift of GAB' framework in your leadership style to enhance employee engagement and retention.
Start using the CHAPS acronym—Compliment, Hear the words "Thank you," Address people with their names, Positive language, and Smile—to create a positive atmosphere in the workplace.
Be intentional about your interactions and use positivity as a tool to motivate and engage your team.
Connect with Conor Cunneen:
Website: irishmanspeaks.com
Social Media:
Twitter (X): @IrishmanSpeaks
Instagram: @IrishmanSpeaks
TikTok: @IrishmanSpeaks
LinkedIn: Conor Cunneen
Download the Profit Booster Playbook: Boost your business profitability with Marcia Riner's new Profit Booster Playbook, packed with three essential strategies and actionable steps. Get your free copy at boostingprofit.com.
Engage with Us: What part of Conor's CHAPS framework resonated with you the most? Drop your thoughts in the comments and start implementing these strategies today. Subscribe to Profit with a Plan on your favorite podcast platform for more insights on growing your business profitably.
 
 
Today's episode is sponsored by Infinite Profit® — the go-to solution for business owners ready to boost their cash flow and profitability fast. Infinite Profit® uses a proven, results-driven approach to help companies achieve lasting financial growth. At Infinite Profit®, we don't just talk profit — we deliver it!
Visit infiniteprofitconsulting.com and take the first step towards increasing your bottom line today.
 
 
Special Offer from Marcia Riner:  Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created the Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its designed to give you the strategies and steps you need to elevate your profits and business with ease.
Make this your best year ever.  Download this free playbook at www.BoostingProfit.com  
 
 
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Episode Title: Fit for Success: How Fitness Can Drive Business Growth with Anthony Camacho
 
Host: Marcia Riner, CEO & Business Growth Strategist of Infinite Profit®Guest: Anthony Camacho, International Fitness and Sales Performance Coach
 
Episode Description:In this episode of Profit with a Plan, Marcia Riner is joined by Anthony Camacho, an expert in both fitness and sales performance, to discuss the unique ways that focusing on physical well-being can directly impact business growth. As a seven-time pro qualifier in the IFBB and a certified sales coach, Anthony has worked with entrepreneurs and businesses ranging from startups to multimillion-dollar enterprises, helping them understand how improving their fitness can elevate their sales, increase profitability, and enhance leadership.
Throughout the episode, Anthony shares actionable insights on how fitness not only boosts personal health but also plays a pivotal role in strengthening business performance. If you're looking to improve your business success while optimizing your physical health, this episode provides the strategies you need to excel in both areas.
 
Key Highlights:
[00:03:00] The Fitness-Credibility Connection: Anthony explains how improving your physical fitness enhances your credibility in the business world, making you more attractive to clients and opening new opportunities for revenue growth.
[00:06:45] Fit for Success: Learn the three key elements that blend fitness with business strategies to boost both your personal and professional success. Anthony discusses how maintaining your physical health drives higher sales performance and helps business owners stand out.
[00:10:55] Uncovering the Overlooked Factor in Business: Discover the number one factor many entrepreneurs overlook in their business, and how focusing on fitness can be the game-changer that helps break through plateaus and accelerate business growth.
[00:26:40] Building Mental Grit: Anthony shares how the discipline and mental toughness developed through fitness can directly translate into pushing through obstacles in business, helping you achieve higher levels of profitability.
[00:31:30] The Importance of Daily Accountability: Learn why daily accountability in both your fitness routine and business efforts can significantly impact your long-term success. Anthony emphasizes how regularly tracking progress keeps you on course for consistent growth.
 
About Anthony Camacho:Anthony Camacho is an International Fitness and Sales Performance Coach, a fitness model, and a seven-time pro qualifier in the International Fitness and Bodybuilding Federation (IFBB). He has worked with businesses ranging from startups to companies worth up to $40 million, helping them improve their sales performance by focusing on physical and mental well-being. Anthony is also a bestselling author and founder of Top Producer Factory, where he coaches business owners on how to elevate their sales through improved fitness and leadership skills.
Special Offer from Anthony Camacho:Anthony is offering a limited-time opportunity for a free one-on-one session for those ready to become “Fit for Success.” This session is designed to help you unlock new levels of sales performance by integrating fitness into your routine. To apply, complete the application on Anthony’s website and show why you’re committed to making this transformation.
Connect with Anthony Camacho:
Instagram: @AnthonyCamacho_Hitman
TikTok: @AnthonyCamacho_Hitman
Facebook: Anthony Camacho
YouTube: Top Producer Fitness
 
 
Today's episode is sponsored by Infinite Profit® — the go-to solution for business owners ready to boost their cash flow and profitability fast. Infinite Profit® uses a proven, results-driven approach to help companies achieve lasting financial growth. At Infinite Profit®, we don't just talk profit — we deliver it!
Visit infiniteprofitconsulting.com and take the first step towards increasing your bottom line today.
 
 
Special Offer from Marcia Riner:  Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created the Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its designed to give you the strategies and steps you need to elevate your profits and business with ease.
Make this your best year ever.  Download this free playbook at www.BoostingProfit.com  
 
 
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Breaking the Growth Ceiling: How to Scale Your Business Without Working Harder 
 
"What if you could reclaim 50% of your time and still grow your business? It’s not about working harder; it's about working smarter and more intentionally." – Brandon Gano
 
Are you feeling trapped by the growth ceiling in your business, no matter how much effort you put in? What if the answer isn't working harder but working smarter? In this episode of Profit with a Plan, Marcia Riner sits down with visionary entrepreneur Brandon Gano, who shares his game-changing insights on breaking through business roadblocks. Learn how to identify the hidden issues that are holding your business back and discover strategies to scale your company without sacrificing your sanity or adding more hours to your workweek. If you're ready to take your business to the next level, this episode is a must-listen!
 
Host: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit®
Guest: Brandon Gano, Co-Founder of WhadIf
 
Key Topics Discussed:
Where Growing Businesses Get Stuck:Many business owners hit a growth ceiling that feels impossible to break through. Brandon discusses the common pitfalls that businesses face and how these barriers can often be self-imposed. Instead of working harder, identifying and addressing hidden obstacles within the business can lead to breakthroughs.
Pinpointing the Root Causes of Business Issues:Rather than assuming the solution lies in more leads or additional marketing spend, Brandon emphasizes the importance of diagnosing the real problems. He compares this approach to a doctor's diagnosis—asking the right questions and analyzing symptoms to find the true cause of issues, rather than jumping to drastic solutions.
Scaling Beyond Current Limits Without Adding More Hours:The episode dives deep into how business owners can scale their operations without working themselves into the ground. Brandon introduces the concept of intentional business model design, which involves aligning all parts of the business to function seamlessly as a cohesive unit. By doing so, entrepreneurs can achieve growth without the burnout that typically accompanies expansion.
Highlights:
Diagnostic Tools: Brandon talks about a free diagnostic tool available on the What If website. This tool asks critical questions that help identify where business pain points and roadblocks are, offering a clearer path to resolution.
Historical Business Insights: Brandon provides an interesting look into how the evolution of business structures since the Industrial Revolution has led to the common departmental silos and competition for resources that exist today. He explains how this historical context affects even small businesses and why a new approach is necessary.
Practical Steps for Business Owners: The conversation offers practical advice, like conducting time studies to understand how business owners are spending their time. This self-awareness is a crucial first step in reallocating tasks and focusing on strategic growth activities.
Takeaways for Business Owners:
Evaluate Your Business Structure: Look at your business as a whole and identify areas where you may be acting as the bottleneck. Start considering ways to delegate tasks and build systems that allow your business to operate efficiently without your constant involvement.
Adopt a Holistic Approach: Avoid seeing different functions (like marketing, sales, and finance) as separate entities. Integrate them to work towards a unified business goal.
Plan for Serenity: Aim to build a business environment where serenity is part of the culture. Constant firefighting and crisis management are unsustainable. Focus on systems and training that empower your team to handle issues independently.
Resources Mentioned:
Free 3-Part Audio Series: Learn how to reclaim 50% of your time and set up your business for scalable growth by visiting whatif.com/clarity.
Call to Action:
Join the Conversation: Share your biggest business roadblock in the comments. Brandon and Marcia might offer some insights to help you overcome them!
Subscribe and Stay Updated: Don’t miss out on future episodes of Profit with a Plan. Available on all major podcast platforms.
Connect with Brandon Gano:While not on social media, you can explore more about Brandon's approach to business growth and his partnership with Sean Delaney by visiting What If.
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever.  Download this free playbook at www.BoostingProfit.com  
 
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

The Profitability of Peace: How Letting Go Leads to Greater Success
What if the very emotions you’re ignoring—like guilt, judgment, and an insatiable drive for more—are the ones silently sabotaging your business success? In today’s episode, I’m joined by happiness expert Matt O’Neill, who’s here to challenge the idea that grinding harder leads to greater profits. Instead, he’ll reveal how prioritizing peace, generosity, and clearing out those bad moods might just be the key to unlocking the abundance and profit you’ve been chasing. Ready to discover a more joyful path to success? Let’s dive in.
Host:  Marcia Riner, Business Growth Strategist, CEO of Infinite Profit
Guest: Matt O'Neill, Happiness Expert, Host of the "Good Mood Revolution" Podcast, and Author of the "Good Mood Revolution" Book
Key Talking Points:
The Cost of Guilt and Judgment:
How the emotions of guilt and the wound of judgment hold back your abundance and profit.
Matt’s personal experience with judgment and its impact on his business and personal life.
Prioritizing Peace Over Insatiable Desire:
The pivotal moment in an entrepreneur's journey when they can choose peace over relentless ambition.
How recognizing and healing from feelings of inadequacy can lead to lasting success.
The Power of Generosity:
Why being generous in spirit with employees and clients is the most profitable strategy in the long run.
How a positive company culture starts with the leader’s happiness and its ripple effect on business outcomes.
The Importance of Clearing Bad Moods:
Introduction to the 8 bad moods that can sabotage your happiness and success.
Why addressing these moods is more crucial than focusing solely on profit growth.
Memorable Quotes:
"Happiness is not just a feeling; it's the most profitable strategy you can implement in your business."
"The relentless pursuit of more can often be the very thing that holds us back from true abundance."
"If you don't like the way you're going, it's never too late to change direction and prioritize what truly matters."
Call to Action:
Take the Free Assessment: Discover your "Bad Mood Saboteur" and your "Good Mood Superpower" by visiting Matt O'Neill's website at MattONeill.com. Understand what's holding you back and what can propel you forward.
Listener Engagement:
Share Your Insights: After taking Matt’s quiz, share your superpower and bad mood saboteur in the comments. Let’s see what trends emerge among fellow entrepreneurs.
Subscribe and Stay Tuned: Don’t miss out on more powerful insights. Subscribe to "Profit with a Plan" on your favorite podcast platform and tune in next week for more tips on growing your business profitably.
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever.  Download this free playbook at www.BoostingProfit.com  
 
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Maximizing ROI from Your PR: Secrets to Turning Media Exposure into Profit
Ever wondered how to turn your media exposure into cold, hard profit? In this episode, we're diving deep with PR expert Mitch Carson, who’s mentored top CEOs, speakers, and authors on how to maximize their PR efforts for real financial returns. Whether you're looking to boost your credibility or get your business featured on major networks, Mitch shares the strategies that can transform your PR into a profit-generating powerhouse. Tune in and discover how to make your media presence truly pay off!
Key Takeaways:
Leveraging PR for Profit: Mitch shares how to use PR not just for exposure but for creating real financial returns. He explains the importance of having a strong media presence, including network TV interviews, and how these can position you as a credible expert in your industry.
The Power of Newsjacking: Learn how to piggyback on current events and trends to gain media coverage that resonates with your audience. Mitch recounts his own experience during the 9/11 tragedy, where he successfully used PR to market a product that supported a good cause, garnering global attention.
Why Credibility Matters: Mitch emphasizes the role of credibility in PR. He discusses how being featured in respected publications like Forbes or Entrepreneur can significantly boost your trustworthiness in the eyes of potential clients.
PR for the Everyday Business: Not just for big names, PR can be a game-changer for local businesses too. Mitch outlines practical steps for small business owners to gain media attention, from writing columns in local publications to getting involved in community-driven initiatives.
The Importance of a Unique Selling Proposition (USP): Mitch highlights the need for a compelling USP to stand out in media pitches. He shares examples of how even the most mundane businesses, like plumbing, can become media darlings with the right PR strategy.
Why This Matters: In a crowded marketplace, being the best-kept secret won’t cut it. This episode teaches you how to get seen, build credibility, and ultimately drive more profit through strategic PR efforts.
Call to Action: Ready to see how PR can transform your business? Mitch is offering a free consultation to help you assess your current PR strategy and identify opportunities for growth. Visit https://GetInterviewedGuaranteed.com/MeetWithMitch to schedule your session.
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever.  Download this free playbook at www.BoostingProfit.com  
 
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Safeguarding Your Business in the Age of AI with Myra Roldan
Are you feeling the pressure of keeping up with AI advancements while protecting your business data? The rapid pace of technology is overwhelming, and the stakes are high. One wrong move can lead to a catastrophic data breach.
But fear not! In this episode of Profit with a Plan, Marcia Riner sits down with Myra Roldan, a powerhouse in AI and data protection. Myra is the founder of Undesto and a LinkedIn Top AI Voice, and she’s here to demystify AI and share cutting-edge strategies to help you navigate this complex landscape safely. Tune in and discover how to leverage AI without compromising your data security.
Key Discussion Points:
Understanding AI and Data Protection:
The rapid advancements in AI and the accompanying data protection challenges.
Myra explains how AI developments present both opportunities and risks for businesses.
AI Policy and Strategy:
Importance of having an AI policy and strategy in place.
How to socialize and enforce AI policies within your organization.
Conducting Risk Assessments:
Steps to perform a risk assessment to identify vulnerabilities in your systems.
The significance of data classification and understanding what information can and cannot be shared.
Employee Education:
The necessity of educating employees about AI and data protection.
How informed employees can prevent potential data breaches.
Implementing Security Measures:
Practical steps to secure your network and manage the use of generative AI tools.
How to use third-party tools like Zapier for safe data processing.
Maximizing AI While Ensuring Security:
Balancing the use of AI to enhance productivity without compromising data security.
Real-life use cases and success stories of AI implementation.
Data Privacy and Consent:
The importance of having a data privacy policy and obtaining customer consent.
How to manage data storage and sharing in compliance with regulatory requirements.
Proactive Measures for Small Businesses:
Simple yet effective steps for small and medium businesses to protect their data.
How to prioritize AI initiatives and measure return on investment.
Conclusion: Marcia and Myra wrap up the discussion with actionable insights and practical advice for entrepreneurs looking to navigate the AI landscape safely. Myra also shares a special offer for listeners: a free report on safeguarding business data in the age of generative AI, available on her website, Undesto.ai.
Call to Action: Download Marcia’s new Profit Booster Playbook at BoostingProfit.com to discover three essential strategies to make this your most profitable year ever. Don’t forget to subscribe to Profit with a Plan on your favorite podcast platform and join the conversation by sharing your AI strategy in the comments.
Connect with Myra Roldan:
Website: Undesto.ai
LinkedIn: Myra Roldan
TikTok: Learn with Myra
Subscribe and Stay Updated: Catch new episodes of Profit with a Plan every Tuesday for more profitable insights and strategies. Make your plans and profit with them!
 
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever.  Download this free playbook at www.BoostingProfit.com  
 
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Episode Title: The Hidden Benefits of Preparing Your Business for Sale
Host: Marcia Riner | Business Growth Strategist, Infinite Profit®
Guest: Marty M. Fahncke | Acquisitions Advisor, Westbound Road
Episode Summary:
In this insightful episode, Marcia Riner and Marty Fahncke delve into why every business owner should prepare their business for sale, even if they never plan to sell it. Marty, who has helped hundreds of small businesses scale to over $1 Billion in revenue and facilitated $450 million in acquisitions, shares his expert insights on how proper preparation can significantly increase a business's value and readiness for unforeseen circumstances.
Key Talking Points:
Marty's Journey and Expertise: Marty shares his extensive background in business growth and acquisitions, emphasizing the lessons he learned along the way. His experience highlights the critical importance of always being ready to sell.
Why Every Business Should Prepare for Sale: Marty discusses the often-overlooked reasons for preparing your business for sale, including the "Four D's and a B" (Divorce, Debt, Disagreements, Disease, and Burnout). These factors can unexpectedly force a business sale, and being prepared can prevent financial loss and ensure smooth transitions.
Steps to Maximize Business Value:
Get Your Financials in Order: Accurate, up-to-date financials are crucial. Marty emphasizes the need for professional bookkeeping and accounting to ensure your financial health is transparent and appealing to potential buyers.
Implement an Operating System: Establishing a comprehensive business operating system enhances efficiency and streamlines operations, making the business more attractive and easier to transition.
Owner Exit Plan: Reducing the owner's involvement in daily operations increases the business's appeal to buyers, as it demonstrates that the business can run independently.
Identify Your Buyer: Building your business with a potential buyer in mind helps ensure it meets the criteria that make it attractive to future owners.
Understand Your Valuation Target: Knowing your business's true value and what it takes to reach your financial goals is essential for long-term planning and eventual sale.
Focus on Profit, Not Tax Mitigation: Prioritizing profit over minimizing taxes increases your business’s valuation, making it more appealing to buyers.
Prepare for the Long Term: Maintaining clean and profitable financials and operations for at least three years before a sale can significantly enhance your business's value and appeal.
Key Quotes:
"Even if you never plan to sell your business, things can happen that might force you into it."
"Preparing your business for sale, even if you never plan to sell it, is a wonderful thing no matter what."
"A business that revolves around you is very difficult to sell because I can't sell you."
Special Offer: Marty offers a free copy of his upcoming book, "Boomer Sells the Business: A Step-by-Step Guide to Cashing Out and Living Large," along with a workbook. Listeners can email book@boomersellsthebusiness.com with the subject line "Profit with a Plan" to get on the list.
Actionable Advice:
Download Marcia's Profit Booster Playbook: Packed with three profit strategies and actionable steps to make this your most profitable year. Available for free at boostingprofit.com.
Engage with the Podcast: Share your comments and questions in the thread. Let Marcia and Marty know which strategies you're implementing in your business.
Connect with Marty:
Website: http://westboundroad.com
LinkedIn: Marty M. Fahncke
Email for Book: book@boomersellsthebusiness.com
Final Thoughts: Marcia and Marty emphasize the importance of planning for the future and the significant benefits of preparing your business for sale. Whether you're looking to grow, optimize, or sell, the insights shared in this episode are invaluable for every entrepreneur.
Next Episode Teaser: Stay tuned for more great profitable information on next week’s show. Subscribe to Profit with a Plan on your favorite podcast player to catch new episodes every Tuesday.
 
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever.  Download this free playbook at www.BoostingProfit.com  
 
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

One Conversation Away: Transforming Marketing with Tom Schwab
Host: Marcia Riner | Profit Booster®,  Business Growth Strategist, CEO Infinite Profit®
Guest: Tom Schwab, Founder of Interview Valet, Author of Podcast Guest Profits
Overview: Join Marcia Riner and Tom Schwab as they enter into the evolving landscape of marketing. Tom, known as the godfather of podcast interview marketing, shares his revolutionary insights on how one powerful conversation can change your marketing strategy forever.
Key Talking Points:
NearBound Marketing:
Tom introduces the concept of NearBound Marketing, explaining why the future of marketing isn't just outbound or inbound but a combination that leverages existing relationships to generate new business opportunities.
Big Fish Don’t Swim Through Funnels & Whales Don’t Click:
Discover why high-value clients aren't engaging with traditional funnels and how you can reach them more effectively through personalized conversations.
OBSCURITY: Every Business’s Biggest Problem:
Understand how obscurity is the biggest challenge for businesses today and learn strategies to overcome it through targeted podcast guesting.
Show Highlights:
Efficiency vs. Effectiveness in Marketing: Marcia and Tom discuss the frustration of marketing efforts becoming more efficient but less effective. They explore how traditional strategies are failing small and medium-sized businesses.
The Power of Conversations: Tom explains how a single, well-placed conversation can be more impactful than any funnel, emphasizing the importance of podcast interviews in building genuine connections and trust.
Building Authority and Trust: Learn how podcast interviews can establish you as an authority in your field, helping you reach your ideal clients and grow your business.
Evergreen Content: Tom highlights the longevity of podcast content compared to other marketing methods. A podcast interview can remain relevant and searchable for years, providing ongoing value and exposure.
Actionable Tips for Podcast Guesting: Tom provides practical advice on how to get started with podcast guesting, including preparing for interviews, choosing the right podcasts, and effectively engaging with the audience.
Guest Resources:
Interview Valet: Visit Interview Valet to learn more about Tom Schwab's services and how podcast interview marketing can grow your business.
Podcast Guest Profits Book: Get Tom’s book, Podcast Guest Profits: How to Grow Your Business With A Targeted Interview Strategy, for free at https://interviewvalet.com/profitwithaplan/. Internationals requests will get an ebook.
Call to Action:
Have questions or want to share your podcast experiences? Comment below, and Marcia and Tom will respond. Let them know what types of podcasts you’re interested in or share your own guesting experiences.
Subscribe to Profit with a Plan on your favorite podcast platform and never miss an episode filled with valuable insights and strategies to make your business more profitable.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever.  Download this free playbook at www.BoostingProfit.com  
 
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Turning a Customer Service Cost Center into a Profit Center
Host: Marcia Riner, CEO & CFP of Infinite Profit
Guest: James O'Brien, Co-Founder and CEO of Ducky
Introduction: In this episode of "Profit with a Plan," Marcia Riner dives into the transformative power of turning your customer service department from a cost center into a profit center. Joining her is James O'Brien, co-founder and CEO of Ducky, an AI customer support company. James shares his insights on leveraging customer interactions to drive revenue and create loyal advocates for your brand.
Key Topics Covered:
1. The Problem with Traditional Customer Service:
Many businesses view customer service as a necessary expense.
The frustration of investing resources into a service that doesn’t seem to pay off.
How customer service can become a roadblock to growth.
2. Transforming Customer Service:
James O'Brien shares game-changing strategies to shift the perspective from cost center to profit center.
Leveraging customer interactions to drive revenue.
Creating loyal advocates for your brand.
3. The Role of AI in Customer Service:
Introduction to Ducky, an AI customer support company.
How AI can augment human capacity rather than replace it.
Specific examples of how Ducky integrates with existing systems like Zendesk.
4. Practical Steps to Improve Customer Service:
The importance of asking customers for feedback on their preferred interaction methods.
Automating repetitive tasks to free up time for more strategic activities.
Using AI to improve the efficiency and effectiveness of customer service representatives.
5. Enhancing Customer Retention:
The value of retaining customers over acquiring new ones.
The role of customer service in building long-term customer relationships.
Strategies for upselling and cross-selling to existing customers.
6. Implementing AI Solutions:
The simplicity of integrating AI tools like Ducky with minimal technical work.
The process of onboarding and fine-tuning the system to fit specific business needs.
Overcoming the initial resistance to new technology by demonstrating ease of use and value.
Call to Action: Listeners are encouraged to explore how AI can enhance their customer service and drive profitability. Visit Ducky's website for a demo and see how it can transform your customer interactions. Additionally, download Marcia’s new Profit Booster Playbook at boostingprofit.com to discover essential strategies for making this your most profitable year ever.
Conclusion: Marcia and James highlight the importance of customer experience in driving business growth. They emphasize that with the right tools and strategies, customer service can become a powerful profit engine. Listeners are invited to reach out with their questions and challenges, ensuring they get the most out of their customer service departments.
Subscribe: Don't miss out on more great episodes of "Profit with a Plan." Subscribe to the podcast and tune in every Tuesday for actionable insights to boost your profitability.
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever.  Download this free playbook at www.BoostingProfit.com  
 
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️
 

Accelerate Your Business Growth through Acquisition with Jeff Villwock
Introduction: In this episode of Profit With A Plan, Marcia Riner dives into the powerful strategy of business acquisition. Discover how acquiring existing businesses can be a shortcut to expansion, financial stability, and long-term success. Joining her is Jeff Villwock, an expert with over 40 years in the investment banking industry and CEO of Rittenhouse Book Distributors LLC.
Key Topics Covered:
Introduction to Business Acquisition:
Benefits of acquiring existing businesses.
Shortcuts to expansion and financial stability.
Real-world examples of successful acquisitions.
Jeff Villwock's Expertise:
Jeff's background and career highlights in investment banking and healthcare services.
His experience with over $2.5 billion in transactions.
The transition from investment analyst to forming his own investment banking firm.
Understanding the Acquisition Process:
Navigating M&A transactions.
Raising capital for acquisitions.
Identifying the right opportunities and evaluating businesses for purchase.
Finding the Right Business to Acquire:
Strategies to locate underperforming but valuable businesses.
Utilizing platforms like LinkedIn to identify potential targets.
Building relationships with potential sellers and understanding their motivations.
Overcoming Common Obstacles:
Addressing concerns like funding and integration.
The role of SBA programs and asset-based lending in financing acquisitions.
Importance of thorough due diligence and having an expert advisor.
Real-World Success Stories:
Jeff’s involvement in significant acquisitions, such as Iasis Healthcare and Surgis LLC.
Recent examples of successful client acquisitions facilitated by Jeff.
Post-Acquisition Integration:
Ensuring smooth transitions and maximizing the value of the acquired business.
Strategies for trimming costs and enhancing profitability.
Long-Term Growth and Wealth Creation:
How business acquisition can significantly boost your net worth.
The importance of focusing on long-term growth and exit strategies.
Call to Action: Listeners are encouraged to explore acquisition opportunities to grow their businesses. Jeff Villwock offers his expertise through his platform, the Acquisitions Professor. Find out more about how Jeff can assist with your acquisition needs at JeffVillwock.com or AcquisitionsProfessor.com.
 
Subscribe and Follow: Don’t miss out on future episodes of Profit With A Plan! Subscribe on your favorite podcast platform to stay updated with the latest insights on boosting your business profitability.
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever.  Download this free playbook at www.BoostingProfit.com  
 
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️