Profit With A Plan

How to Spot & Keep A-Players in Your Business with Dr. Axa Yox
GUEST: Dr Axa Yox, PhD, award winner, inventor and authorHOST: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®
Episode Summary
Hiring the right people is one of the biggest challenges for business owners. How do you spot top candidates, protect your A-players, and fix toxic workplace culture? In this episode, Dr. Axa Yox, an expert in neuroscience and business strategy, shares powerful insights on building a high-performing team.
With a deep background in science, a PhD in microbiology, and a passion for leadership, Dr. Yox reveals how to attract, retain, and leverage A-players to drive business success. If you’re serious about scaling your business with the right talent, this episode is packed with actionable strategies you don’t want to miss!
Key Takeaways
✅ How to identify top talent – Spot the best candidates who will drive your business forward.✅ How to protect your A-players – Keep your best employees engaged, motivated, and thriving.✅ How to fix toxic workplace culture – Recognize and eliminate the behaviors that are holding your business back.
Timestamps & Key Insights
📌 [00:00] Introduction – Why hiring the right people is crucial for business success.
📌 [00:05] The power of A-players – How one top performer can increase team productivity by 30%.
📌 [03:49] Lessons from failure – Dr. Yox’s journey from scientist to entrepreneur and what she learned.
📌 [05:32] The #1 mistake entrepreneurs make – Why ignoring expert advice can cost your business.
📌 [07:39] Are you too attached to your product? – The risk of falling in love with your own ideas instead of listening to customers.
📌 [10:49] Spotting A-players vs. toxic employees – How to tell the difference and make the right hiring decisions.
📌 [14:02] Leadership vs. management – Why true A-players elevate others instead of just excelling individually.
📌 [18:21] Should you always hire A-players? – Understanding when an A-player is the right fit for your company culture.
📌 [22:00] The fear of hiring top talent – Why business owners hesitate to bring on A-players and how to overcome it.
📌 [26:47] Compensation vs. motivation – What really keeps high performers engaged beyond just money.
📌 [30:34] Productivity hack: The best day to run payroll – How shifting payday can boost your team’s performance.
📌 [32:56] Final takeaways – How to apply these hiring and leadership strategies in your business today.
 
Key SEO Keywords & Phrases:
How to hire top talent
Building a high-performance team
Spotting A-players in business
Fixing toxic workplace culture
Employee retention strategies
How A-players increase team productivity
Best hiring practices for small businesses
How to create a strong workplace culture
Leadership vs. management in business
How to structure compensation to retain top employees
Resources & Links
📖 Dr. Axa Yox’s Book: Stop Calling It Comfort Zone: Be Uncomfortable to Be Comfortable to Succeed – Available on Amazon
🔗 Connect with Dr. Axa Yox:
LinkedIn: Dr. Axa Yox
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
 
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Hidden Government Resources to Grow Your Business for Free
Guest: Matthew Lesko – Bestselling Author, Government Grants Expert, and Founder of Lesko Help
Host: Marcia Riner | Profit Booster® | Infinite Profit Consulting
Episode Summary
In this eye-opening episode of Profit With a Plan, we dive into the world of free government money with the legendary Matthew Lesko. Known for his unforgettable question mark suits and decades of expertise, Matthew has helped millions of Americans unlock hidden government grants, loans, and resources to grow their businesses and personal wealth.
At 81 years young, Matthew is still on a mission to help entrepreneurs find funding through his community, Lesko Help. Whether you’re a startup, small business, or established company, this episode will teach you how to access free money without getting lost in bureaucracy.
🔹 Discover why big companies get more funding—and how you can claim your share🔹 Find the top websites for grant applications and government-backed business support🔹 Learn how to approach agencies the right way to maximize your chances of receiving funding
Key Takeaways & Timestamps
[00:01:04] Introduction to Matthew Lesko
Iconic figure known for his TV infomercials and bestselling books.
Over 4 million books sold, revealing ways to access hidden financial resources.
Passionate advocate for entrepreneurs looking for government-backed funding.
[00:05:40] The Government’s Best-Kept Secret: Free Money for Business Growth
40% of the economy operates in a non-commercial, free-money system.
Grants, loans, and resources exist to support small businesses—but most owners don’t know where to look.
[00:09:50] Why Google Is the Wrong Place to Look for Grants
Government funding is available, but Google prioritizes paid services over real opportunities.
Instead, use official government databases for legitimate opportunities.
[00:12:00] Top Government Websites for Business Grants & Assistance✅ SBA.gov/local-assistance – Connect with free business mentors to help with grant applications.✅ EDA.gov – Find economic development programs that offer funding for expansion.✅ Apex Accelerators (Formerly PTAC) – Get government contracts and funding to support your business growth.✅ FindHelp.org – Locate financial assistance for business and personal needs.
[00:17:30] The #1 Mistake People Make When Applying for Grants
Most business owners apply without knowing the right way to approach agencies.
Pro tip: Instead of asking for money, ask for guidance on available resources.
[00:21:30] How to Qualify for Government Contracts (Even as a Small Business)
Government contracts can be more valuable than grants.
The U.S. Government is the biggest buyer of goods and services—find out how to land a contract.
[00:26:00] Real-Life Examples of Entrepreneurs Who Got Free Money
Business owners are securing funding for equipment, hiring, marketing, and operations.
A business in Michigan received $10,000 for starting a home-based business—no strings attached!
[00:30:00] Join the Lesko Help Community & Get Personalized Assistance
Matthew’s Lesko Help program supports over 12,000 members in securing funding.
Live trainings, community support, and even monthly grants for members!
🔹 Join Lesko Help: LeskoHelp.com
Final Thoughts & Action Steps
Don’t let big businesses be the only ones taking advantage of free government funding! There are billions of dollars available to entrepreneurs just like you—you just need to know where to look.
✅ Visit the websites shared in this episode to start your funding search.✅ Book an appointment with a free government mentor at SBA.gov/local-assistance.✅ Join the Lesko Help Community for insider tips and direct guidance.
 
 Here are some of the important keywords for this episode:
Government grants for small businesses, Free government money for businesses, How to apply for business grants, Hidden funding opportunities for entrepreneurs, Small business funding programs, Lesko Help grants and resources, Free money to grow your business, SBA small business assistance programs, Government contracts for entrepreneurs, Best grants for startups and businesses
 
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
 
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Crafting Marketing that Connects with Emily Aborn
Host: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit®
Guest: Emily Aborn, Copywriter, Content Marketing Consultant, and Podcast Host
Introduction
What if your words could do more than just fill space on a webpage? What if they could attract the right clients, build stronger relationships, and drive real business growth?
In this episode of Profit With a Plan, I sit down with Emily Aborn, an expert in content marketing, copywriting, and brand messaging. With over a decade of experience and collaborations in 113+ industries, Emily knows how to turn words into powerful business tools.
We’re diving deep into:✔ How to craft marketing that feels authentic and engaging✔ The balance between pain points and benefits in messaging✔ Why cohesive branding matters across all platforms✔ The power of specificity and clarity in your content
Whether you’re a business owner struggling to connect with your audience or just looking to refine your brand voice, this episode is packed with actionable insights to help you turn marketing into a growth engine for your business.
Let’s jump in!
Episode Highlights & Key Takeaways
[00:00:07] Introduction: The Power of Words in Marketing
Marcia introduces the episode and the role of effective copywriting and branding in business success
Guest Emily Aborn has worked with businesses in more than 113 industries, helping them create impactful messaging
[00:02:26] Meet Emily Aborn: From Outdoor Gear to Copywriting
Emily shares her journey from writing about outdoor sports gear to becoming a top content marketing strategist
The importance of storytelling in making marketing more relatable and effective
[00:06:49] Discovering What You Truly Love in Business
How Emily identified her strengths in marketing, writing, and strategy
The importance of aligning your business with your natural talents for long-term success
[00:08:56] The Power of Specialization Without Losing Opportunities
Many business owners fear niching down, but Emily reframes it as recognizing patterns in ideal clients
Why specialization can actually attract higher-quality clients
[00:10:59] Crafting a Clear, Authentic Message for Your Brand
Avoid trying to be everything to everyone—clarity builds trust and connection
Consistency in tone and language reinforces your brand identity
Using recordings of natural conversations to refine messaging
[00:13:40] Pain Points vs. Benefits: Finding the Right Balance
Many marketing strategies focus only on pain points, but is that always the best approach?
Why excitement and aspiration can be just as powerful as urgency and fear
Instead of just fixing a problem, market the vision of a better future
[00:15:47] Selling Without Manipulation
Not every customer wants a quick fix—some prefer a strategic, long-term approach
The difference between marketing to emergency buyers vs. aspirational buyers
Why attracting aligned customers leads to better long-term relationships
[00:20:29] Making Copywriting More Conversational and Engaging
Find your natural speaking style and let it translate into your writing
Avoid robotic or overly polished copy—people connect with authenticity
Using voice memos to refine messaging before writing
[00:23:28] Using Specificity to Make Your Message More Relatable
A vague message won’t connect with the right audience
Example: Saying “Imagine biting into a slightly tart Granny Smith apple” is more engaging than just saying "apple.”
Being specific makes content feel more personal and engaging
[00:27:43] Targeting the Right Audience Without Being Too Narrow
Instead of just selling wrinkle treatments, focus on the desired outcome
Example: “Want to look effortlessly radiant, like you just applied the perfect makeup—but without wearing any?”
Speaking to a specific outcome attracts the right audience without alienating potential customers
[00:28:43] The One-Person Rule: Speaking Directly to Your Ideal Customer
Content marketing should speak to one specific audience per post
Trying to appeal to everyone at once makes messaging unclear and ineffective
Instead of writing one long, general post, create separate targeted messages for different audience segments
[00:30:42] Creating a Cohesive Marketing Strategy
Marketing starts with a great conversation that builds trust and leads to sales
Effective copywriting connects with the audience and makes it easy for them to take action
Your words should reflect your brand personality so potential clients feel they already know you
Conclusion: Your Words Can Build Your Business
Great marketing isn’t about tricks or gimmicks—it’s about using the right words to connect, engage, and convert.
Emily shared invaluable insights on balancing authenticity, specificity, and strategy to create messaging that truly resonates with your audience.
So, what’s your next step?
💡 Refine your brand messaging🎯 Speak directly to your ideal audience📢 Create content that sounds like YOU
Want to go deeper? Download Emily’s free Bio Builder to craft a compelling bio for your website, LinkedIn, and marketing materials.
🔗 Grab your copy here: EmilyAborn.com/bio
 
 
💰This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
 
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
 
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Selling Your Business in 2025? What Buyers Want with Chris Cantwell
🎙️ Host: Marcia Riner | Profit Booster®🎙️ Guest: Chris Cantwell, Co-Founder & Owner-Partner, Transworld Business Advisors
📢 Episode Overview:Thinking about selling your business in 2025? The market is shifting, and not every business sells. Buyers are looking for specific factors that make a company attractive, valuable, and ready for acquisition. In this episode, business broker Chris Cantwell breaks down what buyers want, how to price your business, and the biggest mistakes that kill deals.
🚀 Key Takeaways:✔️ What makes a business attractive to buyers in 2025✔️ How to price your business for a strong sale✔️ Why more buyers are in the market than sellers✔️ The biggest mistakes sellers make that ruin deals✔️ How to prepare for a profitable business exit
⏳ Episode Timestamps & Key Points
[00:00 - 02:00] Introduction: Why This Episode Matters
Why not all businesses sell in today’s market
The importance of positioning your business for buyers
Meet Chris Cantwell – expert in business sales and acquisitions
[02:01 - 07:00] Market Trends: Why 2025 is a Unique Time to Sell
The surge of buyers in the market—Why now is the right time to sell
The impact of baby boomer business owners retiring
Why many businesses have been on "cruise control" for years
How younger buyers are scaling businesses quickly
[07:01 - 12:00] What Buyers Want in 2025
The types of businesses buyers are looking for
Why most buyers want hands-on, owner-operated businesses
The misconception of passive business ownership
How buyers assess risk before making a purchase
[12:01 - 17:00] The Most Attractive Business Models for Buyers
Industries that are selling fast in today’s market
What businesses make the most money in resale
The difference between franchise resales and independent businesses
Why buyers are willing to pay more for "fixer-upper" businesses
[17:01 - 22:00] How to Value Your Business & Set the Right Price
Understanding business valuation: Cash flow, revenue, and multiples
The role of EBITDA and Seller Discretionary Earnings (SDE)
How multiples determine the final sale price
Why sellers often overestimate their business’s worth
[22:01 - 28:00] The Biggest Mistakes That Kill Deals
❌ Telling employees about the sale too soon
❌ Letting the business decline during the sale process
❌ Overpricing your business and scaring off buyers
❌ Not keeping finances clean and organized
❌ Assuming buyers "need" to buy your business
[28:01 - 33:00] Why You Need a Business Broker
How a broker manages negotiations and protects confidentiality
Why buyers and sellers need a trusted third party
The importance of structuring the deal correctly
[33:01 - 38:00] Final Advice for Business Owners Considering an Exit
The best time to start planning your exit strategy
Why businesses with strong financials sell faster and for more money
How business brokers help you find the right buyer at the right price
Conclusion
Selling a business is one of the most important financial decisions an entrepreneur can make, and getting it right means understanding what buyers want, how to price it correctly, and avoiding costly mistakes that can kill a deal. Chris Cantwell has given us insider insights into today’s market, what makes a business attractive, and how to navigate the sales process with confidence.
If you're considering selling your business—whether now or in the future—start preparing early, keeping your finances clean, and ensuring your business is positioned for maximum value.
📌 Connect with Chris Cantwell:🌎 Website: CCSalesBiz.biz📍 Transworld Business Advisors – Business Brokerage Services in Nevada, Colorado & Texas
📌 Key SEO Keywords & Phrases:
✅ Selling a business in 2025✅ How to sell a business for maximum value✅ Business valuation and pricing✅ How to prepare a business for sale✅ Business exit strategy✅ What buyers want in a business✅ Common mistakes when selling a business✅ Business brokers and M&A advisors✅ How to increase business value before selling✅ Best businesses to buy in 2025
 
 
💰This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
 
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
 
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Bootstrapping for Growth: How to Scale Smart Without Outside Investors
Released February 18, 2025
Guest: Manny Skevofilax CEO of Portal CFO Consultants
Host: Marcia Riner, Business Growth Strategist, Infinite Profit®
 
Is chasing rapid growth putting your profits at risk? 🚀 In this episode of Profit With a Plan, I sit down with Manny Skevofilax, a seasoned business consultant, speaker, and author, to discuss why bootstrapping might be the smartest way to scale your business—without taking on debt or giving away equity.
Manny shares game-changing insights on:✅ How to grow without sacrificing profits✅ Why bootstrapping beats outside investors✅ The key to sustainably controlling your pace of growth
If you want to scale smarter, keep more cash in your business, and build long-term success, this episode is packed with profit-maximizing strategies you don’t want to miss!
🔍 Key Takeaways & Timestamps
[00:00:08] – Introduction
The importance of sustainable growth over reckless expansion
How bootstrapping keeps control in the hands of the business owner
[00:02:26] – Meet Manny Skevofilax
CEO of Portal CFO Consulting
20+ years of experience in strategic planning, financial analysis, and business operations
Former Vice President at Comerica Bank turned business consultant
[00:05:02] – The Truth About Business Debt
Why too much debt isn’t the problem—it’s the inability to repay it
The hidden risks of financing growth
Common mistakes business owners make when taking on loans
[00:10:44] – What is Bootstrapping?
The power of reinvesting profits instead of borrowing
How profitable businesses fuel their own growth
Why simplicity and profitability beat rapid expansion
[00:13:17] – Maximizing Profit Before Scaling
The #1 overlooked expense draining business profits
How to audit your P&L statement for unnecessary costs
The “checkables” strategy for low-hanging profit opportunities
[00:15:09] – When to Hire (and When to Wait!)
The financial trap of hiring too soon
Why cash reserves give businesses hiring flexibility
How to time your next hire without straining resources
[00:19:50] – Creating a Growth Reserve Fund
The importance of setting aside cash for growth
Why reserves reduce financial stress and increase flexibility
The “Marcia Reserve Account” strategy for long-term stability
[00:24:10] – The Smart Way to Scale Your Business
Difference between growth vs. scaling
Why small, steady growth beats big jumps
How to increase revenue without increasing stress
[00:30:18] – Avoiding the Illusion of Wealth
Why easy access to credit creates false financial security
The difference between real growth and artificial success
Lessons from billion-dollar businesses on keeping operations simple
[00:35:38] – Final Takeaways
Why businesses that prioritize profitability last longer
The key to sustainable, controlled, and profitable growth
Why business owners should focus on longevity—not quick wins
🎯 Conclusion
Bootstrapping isn’t about limiting growth—it’s about growing smarter, keeping control, and maximizing profits without relying on outside investors or unnecessary debt. As Manny Skevofilax shared, sustainable success comes from strategic financial decisions, reinvesting profits, and scaling at a steady, controlled pace.
📚 Learn More from Manny Skevofilax
📖 The Ultimate Profit Management – Available on Amazon🌎 Visit MannySkevofilax.com for expert resources on profitability & growth
 
🔑 Keywords for this Episode
 
Bootstrapping for Growth, Business Growth Strategies, Scaling a Business, Sustainable Business Growth, Profitability Strategies, Growing a Business Without Debt, Business Cash Flow Management, Smart Financial Decisions for Entrepreneurs, Small Business Success, Business Expansion Strategies Without Loans
 
💰This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
 
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
 
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

The Hidden Drain on Your Ad Budget - Fighting Ad Fraud 
Guest: Rich Kahn - Co-Founder & CEO of AnuraHost: Marcia Riner - Business Growth Strategist of Infinite Profit®
💸 Are bots and fraudsters stealing your ad budget? In this eye-opening episode of Profit with a Plan, I sit down with Rich Kahn, Co-Founder & CEO of Anura, to expose the massive financial impact of ad fraud and how businesses are unknowingly losing up to 25% of their ad spend to fraudulent clicks, bots, and bad actors.
📈 If you're running digital ads, you can't afford to miss this conversation. Learn how false positives in fraud detection can be just as damaging as fraud itself and why clean data is the key to marketing success.
🔑 Key Takeaways
✅ The True Cost of Ad Fraud – Businesses are losing up to $140 billion annually to fraudulent clicks and traffic. Are you part of that statistic?
✅ False Positives Can Be Costly – Mistakenly flagging real users as fraud could be hurting your ROI just as much as fraud itself.
✅ Real Data = Real Results – The only way to scale successfully is to ensure your marketing decisions are based on actual customer engagement, not fake clicks.
⏱️ Time Stamps
[00:00:05] 🎧 Introduction – Are you wasting money on fake clicks? How ad fraud is draining marketing budgets.
[00:03:10] 🚀 Meet Rich Kahn – Serial entrepreneur, Co-Founder & CEO of Anura, and expert in ad fraud prevention.
[00:04:38] 💡 How Rich Discovered Ad Fraud – From running an ad network to realizing the shocking scale of click fraud.
[00:06:50] 🔥 The Scale of the Problem – Up to 25% of ad budgets are lost to fraud. Are you tracking it?
[00:10:28] ❗ Organized Crime & Ad Fraud – How fraudsters manipulate digital ad platforms to steal your budget.
[00:14:50] ⚠️ False Positives: The Hidden Threat – How misidentifying fraud can cost just as much as real fraud.
[00:16:30] 💸 Who's Profiting from Ad Fraud? – Even Google and Facebook benefit when bots burn your ad spend.
[00:21:06] 🔎 How to Protect Your Business – Why not all fraud detection tools are equal & how to pick the right one.
[00:25:50] 🛑 Agencies and Fraud Protection – Does your marketing agency use certified fraud prevention tools?
[00:29:20] 📊 Real Data = Better ROI – How filtering fraud boosts ROI by 20-25%.
[00:33:10] 📢 Action Steps for Business Owners – The #1 question to ask your marketing agency before signing a contract.
[00:36:58] 🆓 Free Resource Alert! – Download Anura’s 70-page comprehensive guide on ad fraud for free.
🔗 Resources & Links
🔍 Learn More About Ad Fraud & Prevention: Anura.io
📘 Free Guide on Ad Fraud: Download the first comprehensive ad fraud guide from Anura.
📢 Connect with Rich Kahn on LinkedIn: Rich Kahn’s LinkedIn Profile
🎯 Conclusion
Ad fraud isn’t just an industry buzzword—it’s a real financial drain on businesses, stealing billions of dollars in marketing spend every year. As Rich Kahn revealed, the key to maximizing your ad ROI is ensuring your decisions are based on real, verifiable data—not fraudulent clicks.
💡 The takeaway? If you're running digital ads, protect your investment by using a certified fraud detection solution and asking the right questions to your marketing agency. Don't let fraudsters profit from your hard-earned dollars.
🚀 Make your marketing smarter. Make your plans. And profit with them!
 
Keywords for SEO Optimization
Ad fraud, Click fraud, Digital advertising fraud, Marketing fraud prevention, Ad fraud detection, Bot traffic detection, Pay-per-click fraud, PPC fraud, Google Ads fraud, Facebook ad fraud, How to detect and prevent ad fraud in 2025
This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
 
 
Grab Your Free Resource:
Ready to turn customer reviews into a growth engine for your business? Get your FREE marketing and growth audit at ProfitBooster.biz. In just one session, discover how to attract new clients, build trust, and drive real growth using the power of reviews. Don’t wait—start unlocking your business’s potential today!
 
 
About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Work Less, Earn More: Smart Systems & Time Investment for Business Growth
EP288 of PROFIT With A Plan PodcastFebruary 4, 2025
Guest:  Jordan Tait, founder of The Intentional BusinessHost: Marcia Riner, Business Growth Strategist - Infinite Profit®
Episode Summary:
Is your business running you instead of the other way around? In this episode of Profit with a Plan, host Marcia Riner sits down with Jordan Tait, founder of The Intentional Business, to discuss how 6 and 7-figure entrepreneurs can design a business that supports their ideal lifestyle without working more hours.
Jordan shares his journey from corporate burnout to building a business that prioritizes profit, efficiency, and freedom. Discover how smart time investment, systemization, and strategic delegation can transform your business into a tool that works for you—not against you.
🔑 Key Takeaways from This Episode:✔️ How to structure a business around your ideal lifestyle instead of sacrificing your time.✔️ The essential systems that free up your schedule while increasing profits.✔️ A powerful mindset shift that maximizes results with less effort.✔️ Why focusing on the right tasks (not just working harder) is the key to scaling your business.✔️ How to eliminate bottlenecks and delegate effectively without losing control.
If you're tired of working crazy hours just to keep up, this episode will show you a proven path to work less, earn more, and reclaim your time.
🎧 Tune in now and start working smarter, not harder!
Episode Breakdown with Timestamps:
⏱ 00:33 – What You’ll Learn in This Episode
How to build a business that works for you.
The role of systems and automation in freeing up time and increasing profits.
Why time investment is the key to business freedom.
⏱ 01:00 – Welcome to Profit with a Plan
Marcia shares how this podcast helps business owners scale profitably and prepare for a successful exit.
⏱ 02:15 – Jordan’s Story: From Corporate Burnout to Entrepreneurial Freedom
The turning point that led Jordan to leave his high-stress corporate job.
Why lifestyle design became the foundation of his business model.
⏱ 06:40 – The Power of Non-Negotiables in Business & Life
How Jordan identified his business non-negotiables to avoid burnout.
The importance of setting clear time and income boundaries.
⏱ 11:20 – Why Most Entrepreneurs Get Stuck in Overwork
The common mistake: trading a 9-5 for a 24/7 job.
How working more hours can actually stunt business growth.
⏱ 16:05 – Breaking Free from the Bottleneck in Your Business
Why doing everything yourself keeps you stuck—and how to start delegating effectively.
The first tasks you should outsource to free up 10-20 hours per week.
⏱ 21:30 – The 40-Hour Workweek Challenge
How to maximize high-impact work in a 40-hour week.
Identifying and eliminating low-priority tasks that drain time.
⏱ 26:45 – Why Most Business Owners Overcomplicate Growth
The dangers of shiny object syndrome and how to stay focused.
How a one-page business plan can replace complexity with clarity.
⏱ 31:10 – Productivity is NOT About Working More Hours
Why focus beats effort when it comes to real business growth.
The power of setting three high-priority tasks per day.
 
🔥 Ready to Build a Business That Gives You More Freedom?
Free resources: TheIntentionalBusiness.ca
Jordan’s free course: 7 Strategies to Grow Without Working More Hours
Connect with Jordan on LinkedIn for expert insights & strategies.
Conclusion:
What if the success and freedom you’ve been chasing were already within reach—just waiting for you to shift your focus? Today’s conversation with Jordan Tait has been a powerful reminder that growing your business doesn’t have to mean working more hours. Instead, by making smart time investments, leveraging systems, and focusing on what truly moves the needle, you can create a business that supports your lifestyle rather than consumes it.
Now, it’s time to take action. What are the top three things you can prioritize this week that will bring you closer to the life and business you want? Start there, and then look at what you can delegate, simplify, or eliminate to free up even more time.
 
Keywords for SEO Optimization
Business growth strategies, Work less, earn more, Smart business systems, Time investment for entrepreneurs, Scaling a business efficiently, Entrepreneurial freedom, Productivity for business owners, Delegation and automation, CEO mindset shift, Simplifying business growth
This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
 
 
Grab Your Free Resource:
Ready to turn customer reviews into a growth engine for your business? Get your FREE marketing and growth audit at ProfitBooster.biz. In just one session, discover how to attract new clients, build trust, and drive real growth using the power of reviews. Don’t wait—start unlocking your business’s potential today!
 
 
About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Stress-Free Hiring: How to Find the Perfect Fit for Your Team with Dr. Mike NealPROFIT With A Plan Podcast, EP 287January 28, 2025
Guest: Dr Mike Neal, a practicing Optometrist and CEO of Build My TeamHost: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit®
Episode Summary:Tired of wasting time and money on the wrong hires? Dr. Mike Neal, CEO of Build My Team and practicing optometrist, joins the podcast to share his revolutionary approach to hiring. In this episode, you'll discover why traditional methods like resumes are outdated, how to find hidden A-player talent, and why hiring quickly and proactively can transform your business. Learn how Dr. Neal’s assessment-based hiring process can save time, cut costs, and bring the right people into your team with confidence.
 
🔑 Key Takeaways:
Why resumes don't tell the full story and what to use instead.
The critical role speed and proactivity play in hiring success.
How Build My Team helps you find undiscovered talent tailored to your business needs.
CTA: Ready to take the stress out of hiring? Schedule a free consultation with Build My Team at buildmyteam.com.
Time-Stamps for Key Points
[00:00:07] Introduction: Overview of the episode and key topics covered.
[00:00:51] Meet Dr. Mike Neal: Optometrist, entrepreneur, and CEO of Build My Team.
[00:02:28] The Hiring Struggle: Dr. Neal’s personal experience with hiring challenges.
[00:03:40] Why Resumes Don’t Work: Outdated hiring practices and false information.
[00:05:14] The Power of A-Players: How top talent drives growth and avoids babysitting.
[00:08:33] Hiring Hidden Talent: Matching strengths and talents with job roles.
[00:12:32] Time-Saving Solutions: The Build My Team process that requires only an hour of your time.
[00:18:53] Why Speed Matters: The need for immediate follow-ups with candidates.
[00:22:29] The Assessment Process: How Build My Team identifies the best fit for your business.
[00:27:03] Shifting Mindsets: The owner’s role in delegating and empowering a great team.
[00:30:14] Cost-Effective Hiring: Why this process is affordable and efficient for small businesses.
[00:32:30] Final CTA: How to connect with Build My Team and transform your hiring strategy.
Hiring the right team members doesn’t have to be a painful process. With Dr. Mike Neal’s Build My Team system, you can save time, reduce stress, and bring in team members who align perfectly with your needs and goals. Don’t waste another day sifting through resumes—take action now and transform the way you hire.
Visit buildmyteam.com to schedule your free consultation and discover how this innovative approach can drive growth in your business.
Keywords for SEO Optimization
Assessment-based hiring, A-player employees, Small business hiring, Streamlined hiring process, Employee screening, Build My Team system, Proactive hiring strategies, Hiring for small businesses, Talent acquisition for medical practices, Cost-effective hiring solutions
 
This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
 
 
Grab Your Free Resource:
Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That’s why we’re offering a Free Growth & Marketing Audit. In one powerful session, we’ll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let’s get started!
 
 
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️
 

Aligning Teams with Customer-Centric OKRs with Josh SeidenEP286 of PROFIT With A Plan Podcast
Guest: Josh Seiden, co-author of Who Does What By How Much? A Practical Guide to Customer-Centric OKRsHost: Marcia Riner, Business Growth Strategist - Infinite Profit®Episode Length: ~35 minutes
 
Episode Summary
In this episode of Profit with a Plan, Marcia speaks with Josh Seiden, a leader in customer-centric strategy, about leveraging Objectives and Key Results (OKRs) to align team efforts with customer needs. Josh shares how OKRs create clarity, empower teams to prioritize effectively, and ensure measurable customer impact.
If you’ve ever felt your team is working hard but on the wrong things, this episode will provide actionable insights and strategies to refocus your organization on what truly matters.
Key Discussion Points with Timestamps
[00:00] Introduction to the Episode
Marcia introduces Josh Seiden and his expertise in strategy, customer-centricity, and evidence-based decision-making.
The focus: Aligning team efforts with OKRs to deliver measurable customer value.
[00:05] What Are OKRs?
Josh explains OKRs: Objectives are clear goals, and Key Results measure progress towards those goals.
Example: Cleveland Clinic’s goal to be "the best place in the world to receive health care" and the measurable steps to achieve it.
[00:18] The Problem with Top-Down Leadership
Discussing how leadership’s disconnected goals can lead to wasted effort.
OKRs bridge the gap between leadership vision and team execution.
[00:30] How OKRs Align Teams
OKRs empower teams by providing a framework that clarifies the “why” behind tasks.
Encouraging creativity and problem-solving among employees by focusing on outcomes rather than tasks.
[00:45] Applying OKRs in Small and Large Organizations
Josh highlights examples of OKRs in startups, nonprofits, and enterprises.
OKRs can focus on big goals like revenue growth or smaller initiatives like employee engagement.
[01:05] Building Customer-Centric OKRs
The importance of understanding customer behavior to set meaningful objectives.
Josh shares how to align internal and external goals with customer needs for maximum impact.
[01:18] Measuring Success with Key Results
Outcomes must reflect a change in customer behavior that creates value for both the organization and the customer.
Example: Increasing average shopping cart size as a key result for premium brand positioning.
[01:30] Implementing and Adjusting OKRs
Setting a regular rhythm of OKR check-ins (weekly, monthly, quarterly) to assess progress and recalibrate strategies.
Josh emphasizes the experimental nature of OKRs, encouraging teams to test and iterate.
[01:45] Overcoming Common OKR Challenges
Why OKRs fail when they lack clarity or buy-in from teams.
Josh introduces the OKR Repair Kit, a free resource to troubleshoot and improve implementation.
[02:00] Resources for Getting Started
Josh’s book, Who Does What By How Much?, offers a practical guide to customer-centric OKRs.
Visit OKR-Book.com for free tools like the OKR Repair Kit.
[02:20] Final Takeaways
Marcia and Josh wrap up with actionable insights on aligning teams, empowering employees, and creating measurable impact.
Key quote: “Every organization wants to get better, but OKRs help define what ‘better’ means.”
Josh Seiden has shared some incredible strategies for using OKRs to bridge the gap between leadership goals and actionable team efforts. Remember, it’s not just about working harder—it’s about working on the right things that create measurable value for your customers and your company.
If you’re ready to dive deeper into this transformative framework, check out Josh’s book, Who Does What By How Much?, and take advantage of the free OKR Repair Kit at OKR-Book.com.
Key Keywords for SEO Optimization
Objectives and Key Results (OKRs), Customer-centric strategy, Team alignment framework, Measuring organizational success, Business growth tools, Evidence-based decision-making, Boosting employee engagement, OKR implementation strategies, Practical OKR guide, OKR Repair Kit, Profit With A Plan, Business Podcast
 
This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
 
 
Grab Your Free Resource:
Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That’s why we’re offering a Free Growth & Marketing Audit. In one powerful session, we’ll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let’s get started!
 
 
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Fix Profit Leaks and Build a Sales Powerhouse with Nicholas Loise
Are you ready to plug the biggest profit leaks in your business and build a sales engine that drives consistent growth? In this episode of Profit with a Plan, host Marcia Riner is joined by Nicholas Loise, founder of Sales Performance Team and a seasoned sales leader. Nick shares the secrets to transforming your sales process into a powerhouse of profitability while creating systems that boost your business's value when it’s time to sell. If you’re ready to turn your sales team into a profit-generating machine, this episode is a must-listen!
Key Topics Covered:
[00:00:06] The #1 Profit Leak in BusinessesNick dives into why most businesses bleed profits through lost sales and how focusing on conversion rates can reverse the trend.
[00:08:00] Building a Foolproof Sales PlaybookLearn how to design a replicable sales system and playbook that sets up your sales team for success.
[00:14:15] The Key to Sustainable Sales Growth: The 5 PsNick outlines the essential components: People, Processes, Playbook, Production, and Pipeline, to create a high-performing sales team.
[00:20:00] The High Cost of Missed SalesExplore how lost sales impact your bottom line and actionable strategies to address them.
[00:28:30] The Sales Process as an AssetDiscover how having a proven, repeatable sales process can significantly enhance your business’s enterprise value when selling.
[00:33:50] Coaching for Sales ExcellenceNick emphasizes the importance of coaching salespeople, analyzing calls, and refining their approach to increase conversions.
[00:38:20] Common Sales Mistakes to AvoidAvoid the pitfalls of targeting the wrong audience, poor messaging, and ignoring follow-ups that hinder sales success.
Top Takeaways:
Plugging Profit Leaks: The hidden cost of lost sales is the largest profit killer in most businesses. Focusing on improving conversion rates and identifying why sales are lost can recover substantial revenue.
Creating a Sales Playbook: A detailed, repeatable sales process is essential for scaling your business and preparing it for a future sale.
Maximizing Enterprise Value: Systems, processes, and a capable sales team significantly boost your business’s valuation and make it a desirable acquisition.
Timestamps for Actionable Insights:
[00:06:30] Why most businesses lose profits on sales
[00:14:45] Developing a sales playbook that works
[00:20:50] The importance of regularly auditing your sales process
[00:28:00] Coaching techniques to refine sales teams’ skills
[00:36:10] Common pipeline mistakes and how to clean them up
[00:40:20] How small tweaks in your sales process can lead to exponential growth
Call-to-Action:Don’t miss out on Nick’s free Sales Pack, including the top 88 strategies for a high-performing sales team. Visit https://www.salesperformanceteam.com to download now.
 
Subscribe and Share:
Make sure to subscribe to Profit with a Plan on your favorite podcast platform and share this episode with other entrepreneurs exploring exit strategies. Your business legacy starts here!
 
Keywords: Profit leaks, Sales process, Sales playbook, Sales management, Small business growth, Sustainable sales systems, Sales team development,Revenue generation, Sales strategy optimization
 
This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
 
 
Grab Your Free Resource:
Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That’s why we’re offering a Free Growth & Marketing Audit. In one powerful session, we’ll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let’s get started!
 
 
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️