PROFIT With A Plan

Franchising Opportunities: Beyond Burgers and Fries
Host: Marcia Riner, CEO of Infinite Profit® and Business Growth Strategist
Guest: Jon Ostenson, CEO of Fran Bridge Consulting and Expert Franchise Consultant
Episode Summary: Join Marcia Riner in a riveting discussion with Jon Ostenson, a trailblazer in the franchising industry, on this episode of "Profit with the Plan." They dive into the often-overlooked realm of non-food franchising, revealing how it opens up a world of entrepreneurial opportunities. Whether you’re a seasoned business owner or new to the entrepreneurial scene, this episode unpacks how franchising could be your next big move.
What You’ll Learn:
Expanding Horizons:
Discover the vast potential beyond traditional food franchising, with a focus on sectors like property services and wellness.
Why non-food franchising might be the smart choice for your business ambitions.
Franchising Demystified:
Jon Ostenson breaks down the franchising model, sharing success stories and insights on navigating the industry.
Practical advice on evaluating franchise opportunities and the crucial factors that drive success.
Insider Tips:
Strategies from a top franchise consultant on choosing the right franchise that aligns with your goals.
Common challenges in franchising and how to overcome them to build a profitable business.
Exclusive Resources:
Access to Jon’s expert insights through his book, which is offered free to listeners.   Just provide your email and Jon will send you a copy at: https://franbridgeconsulting.com/
Why Listen: Engage with expert strategies and personal success stories that illuminate the path to business ownership through franchising. This episode is packed with actionable advice that can help you make informed decisions and potentially accelerate your journey to business success.
Tune in to this episode of "Profit with the Plan" for an in-depth exploration of franchising opportunities that could redefine your business trajectory.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever.  Download this free playbook at www.BoostingProfit.com  
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️
 

Episode 249: The Art of Winning Collaborations with Tanya Fox
Episode Summary:
In this enlightening episode of "Profit with a Plan," Marcia Riner, the Profit Booster™, dives into the intricate world of business collaborations with the esteemed Tanya Fox, a seasoned Collaboration Coach and Author. Tanya brings her wealth of experience to the table, sharing insights on how entrepreneurs can forge win-win partnerships, rekindle their love for business, and amplify growth through effective collaboration strategies. With over 222 episodes of her own podcast, "Fox Talks Business," Tanya exemplifies the power of teamwork in business success.
What You'll Learn:
The Essence of Collaboration: Discover how to move beyond mere transactions to create collaborations that offer mutual benefits and shared success.
Avoiding Common Pitfalls: Learn strategies to prevent one-sided efforts and ensure both parties are equally invested and benefiting from the partnership.
Tanya's 5-Step Framework: A deep dive into Tanya's proven framework for reigniting passion in your business through strategic collaborations.
Real-Life Collaboration Successes: Tanya shares her personal journey in entrepreneurship and how collaborations have been pivotal in her businesses' growth and diversification.
Actionable Tips for Successful Partnerships: From setting clear expectations to keeping engagement high, get actionable steps to ensure your collaborations are fruitful and aligned with your business goals.
Episode Highlights:
Marcia and Tanya discuss the transformative potential of collaborations, not just for profit but for innovation and overcoming entrepreneurial solitude.
Tanya's journey from running service, retail, and franchise businesses to helping others thrive through strategic partnerships.
The crucial role of clear communication, setting expectations, and the importance of a mutual investment in the collaboration's outcome.
Real-world examples of collaborations done right, and how they can lead to shared success, growth, and a deeper connection to your business.
Exclusive Offer for Listeners:
Tanya Fox has generously offered a special download for "Profit with a Plan" listeners. Visit www.foxtalksbusiness.com/free for a guide packed with insights on thinking outside the box in collaborations, including fun exercises and a brainstorming sheet to kickstart your collaborative efforts.
Tune In:
Don't miss this opportunity to explore the power of collaboration with Tanya Fox. Subscribe to "Profit with a Plan" on your favorite podcast platform to stay updated on the latest strategies to boost your business's profitability through thoughtful partnerships.
Remember, the key to business growth lies not just in the strength of your idea but in the power of the alliances you forge along the way. Join Marcia and Tanya as they unravel the secrets to successful collaborations that could set your business on a path to unprecedented growth.
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever.  Download this free playbook at www.BoostingProfit.com  
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️
 

Ever wondered what dog training could possibly teach us about leading a successful business? Join Marcia Riner as she sits down with Brady Foulk, a mastermind who merges the worlds of canine companionship and corporate leadership. They'll unravel the surprising parallels between guiding a team and training a dog, offering you transformative insights into communication, growth, and strategy that could reshape your approach to business. Get ready to unleash your company's potential in ways you never imagined – all inspired by the wisdom of our four-legged friends. Tune in to 'Leading the Pack: Business Wisdom from the Dog Training World with Brady Foulk' and discover the leadership lessons hidden in plain sight.
 
Episode Highlights:
Deep Listening for Deeper Impact: Unpack how Brady's dog training techniques can enhance communication within your team and with clients, ensuring clarity and alignment in your business goals.
Strategies for Success: Marcia shares invaluable insights on increasing profitability and preparing your business for a prosperous future. This discussion is a goldmine of strategies for business efficiency and readiness for growth.
Leadership Lessons from Dog Training: Brady takes us on his personal journey, illustrating how the methodologies used in dog training provide unexpected yet profound lessons in improving leadership skills and creating a positive workplace culture.
Actionable Insights: Whether you're passionate about pets, serious about scaling your business, or both, this episode delivers practical advice to refine your communication skills, enhance motivation, and foster engagement.
Special Resources: Listeners gain exclusive access to Marcia's Profit Booster Playbook, filled with strategies to enhance profitability swiftly. Brady also invites the audience to join his unique community, bridging the gap between dog training and leadership excellence.
Why This Episode Is a Must-Listen:
Brady Foulk's innovative approach to combining leadership with lessons from dog training offers a refreshing take on business growth and team management. Marcia Riner skillfully extracts actionable wisdom, making this episode a treasure trove of strategies for entrepreneurs eager to refine their leadership approach and business operations.
Elevate Your Business and Leadership Journey Today
This episode is more than just a conversation; it's an essential guide for anyone looking to boost their business's growth and personal development. If you're searching for groundbreaking ways to connect with your team, enhance customer relationships, or find inspiration in unexpected places, you've come to the right episode.
Subscribe to the Profit with a Plan Podcast now to dive into episodes that could spark your next breakthrough. Join us on this adventure of discovery and success!
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever.  Download this free playbook at www.BoostingProfit.com  
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

Harnessing the Natural Order of Email MarketingMarcia Riner and Matt Treacey dive into the fascinating world where ecology meets email marketing, offering listeners insights into building resilient and profitable email marketing strategies.
Episode Highlights:
The Ecological Perspective: Matt shares his journey from ecological science to digital marketing, illustrating how natural systems' principles can revolutionize email marketing strategies. By understanding ecological concepts like niches and carrying capacities, businesses can cultivate a thriving email ecosystem, driving growth and engagement.
Battling Platform Risk: In a digital age where platform risks loom large, Matt emphasizes the importance of owning your audience. He provides practical advice on avoiding over-reliance on volatile platforms by nurturing a robust email list, offering a safety net against the unpredictable nature of social media and search engine algorithms.
Email Marketing Myths Debunked: Despite rumors of its demise, email marketing remains a powerful tool. Matt debunks the myth of email's death, presenting compelling statistics to prove its vitality and effectiveness in reaching and engaging with audiences directly.
Engagement Over Bombardment: The conversation shifts to strategies for increasing email engagement. Matt advocates for value-driven communication, advising against overwhelming audiences with high-frequency, low-value messages. Instead, he suggests focusing on delivering content that resonates, educates, and entertains, thereby fostering a healthy, engaged subscriber base.
Segmentation and Personalization: Delving deeper into advanced strategies, Matt highlights the importance of segmentation and personalization. He explains how understanding your audience's stage in the buyer's journey allows for more targeted and effective communication, significantly enhancing the chances of conversion.
The Power of Ownership: Marcia and Matt discuss the unparalleled advantage of email marketing in the digital marketing ecosystem. Unlike social media, where content can quickly fade into oblivion, emails remain accessible, providing a durable link between businesses and their audience. This durability ensures that messages have a lasting impact, reinforcing the importance of email as a cornerstone of any digital marketing strategy.
Key Takeaways:
Simplicity and Evolution: Start simple and evolve your email marketing strategies based on feedback and performance. Embrace the ecological approach of gradual growth and adaptation to ensure the sustainability and effectiveness of your email campaigns.
Ownership and Control: In an ever-changing digital landscape, owning your audience through a well-maintained email list is crucial. This not only mitigates platform risk but also provides a direct line to your audience, allowing for more personalized and impactful communication.
Value and Engagement: The essence of successful email marketing lies in providing value. By engaging your audience with relevant, interesting, and helpful content, you build trust and loyalty, paving the way for a profitable relationship.
Listeners are encouraged to download the first three chapters of Matt's book for free at NaturalOrdersBook.com, offering a deeper dive into the ecological approach to email marketing. For more insights and actionable strategies, subscribe to the "Profit With A Plan" podcast on your favorite podcast player
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever.  Download this free playbook at www.BoostingProfit.com  
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

How Saying 'No' Can Grow Your Business
In this compelling episode of Profit with a Plan, host Marcia Riner, sits down with boundary-setting expert Sheryl Green to explore the transformative power of saying 'No'. As business owners, the quest for growth often leads us to overcommit, diluting our focus and hindering our path to success. Sheryl, with her profound insights into human psychology and her journey from people-pleaser to boundary-setting guru, unveils strategies to reclaim control over our time, priorities, and ultimately, our business's profitability.
Episode Highlights:
The Catalyst for Change (Starts at 00:02:23.270): Sheryl shares her personal journey of transformation, triggered by a moment of crisis due to overcommitment. This segment is a powerful testimony to the importance of recognizing and setting boundaries.
Recognizing Boundary Crossings (Starts at 00:10:13.540): Dive into the subtle signs that indicate your boundaries are being crossed and how this realization can be the first step towards reclaiming your agency and improving your business and personal life.
Practical Steps for Setting Boundaries (Starts at 00:12:25.300): Learn the actionable steps you can take to establish healthy boundaries. This advice is invaluable for anyone struggling to balance the demands of business ownership with personal well-being.
Mastering the Art of Saying 'No' (Starts at 00:15:07.970): Sheryl offers practical advice on how to gracefully decline requests that do not align with your priorities or capacities. This skill is crucial for maintaining focus on your business goals and personal health.
Why You Can't Miss This Episode:
Marcia and Sheryl dive deep into the psychological underpinnings of why we often find it hard to say 'No' and provide listeners with a toolkit for doing so in a manner that is both effective and respectful. By the end of this episode, you'll have a clearer understanding of how setting boundaries is not just a personal preference but a strategic business move that can lead to increased profitability and growth.
Whether you're a seasoned business owner or just starting out, this episode is a must-listen for anyone looking to boost their business's bottom line while also ensuring their own well-being.
Join us for an episode that not only challenges the status quo but provides the insights and tools you need to make saying 'No' a powerful strategy for your business's growth and sustainability. 
Sheryl has a put together a powerful gift for you: 
Learn How to Say “NO'.  Saying “no” is perfectly acceptable!
She's put together a cheat sheet so you can buy yourself some time to think, and then respond with an appropriate (and kind) answer.   www.youhadmeatno.com
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever.  Download this free playbook at www.BoostingProfit.com  
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

Breaking Through The Competitive Noise 
Episode Summary:In this eye-opening episode of "Profit with a Plan," Marcia Reiner sits down with marketing maven Daniel Den, co-creator of the X Factor Effect methodology. Dive deep into the conversation as they explore the power of differentiation in business, revealing strategies that help you stand out in a crowded market. Learn how Daniel's journey from an eBay seller to a marketing guru led to the development of a framework that has revolutionized the way businesses approach marketing and sales.
Host:  Marcia Riner, CEO Infinite Profit
Guest: Daniel Den, Co-Creator of the X Factor Effect
Key Takeaways:
The Essence of Differentiation: Daniel Den shares his insight on why being different is not just better but necessary in today's business world. Understand the nine pillars for setting your business apart and becoming a market leader or category king.
Customer Experience as a Differentiator: Discover how focusing on creating unparalleled customer experiences can elevate your business and make your offers irresistible.
The Journey from EBook Sales to Marketing Success: Daniel shares his personal journey, highlighting the lessons learned from selling eBooks on eBay to helping over 20,000 students and clients grow their businesses with the X Factor Effect methodology.
Strategies for Standing Out: Learn actionable strategies that you can apply to your business to cut through the noise, attract your ideal customers, and significantly boost your profitability.
A Sneak Peek into "Ideas that Influence": Daniel gives us a preview of his book, "Ideas that Influence," and shares how it can help business owners discover and implement wildly successful marketing ideas.
Featured Resource Special Offer:Listeners are invited to download Daniel Den's "Ideas that Influence" at bigideasbox.com, offering a unique experience that extends beyond the book through interactive envelopes and gifts designed to enhance your marketing strategies.
Closing Thoughts:Marcia and Daniel wrap up the episode by emphasizing the importance of differentiation and customer experience in achieving business success. They encourage listeners to take actionable steps towards implementing the strategies discussed in the episode to see real, bottom-line results.
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever.  Download this free playbook at www.BoostingProfit.com  
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

Unraveling Payroll Complexities with Scott Riley
In today's episode of "Profit with a Plan," we're delving into the complexities of payroll management and how it can be a catalyst for business growth. With guest expert Scott Riley by our side, we unpack the nuances of payroll pitfalls and share strategies for enhancing your company's profitability.
Host:  Marcia Riner, CEO of Infinite Profit®
Guest: Scott Riley, COO, A&A Employer Services
 
Introduction (00:00:02.560) Marcia Riner kicks off the podcast with a warm introduction, stressing the vital role of payroll in every business's operations. Scott Riley is introduced as the day's expert, setting the stage for a deep dive into payroll management's potential issues and strategies.
The Core of Payroll in Business Growth (00:00:24.930) Marcia emphasizes the significance of payroll in driving a business's profitability and growth, framing the conversation around how a thoughtful approach to payroll can have a profound effect on a company's financial health.
Marcia Riner's Expertise Highlighted (00:00:42.290) Marcia shares her background in boosting business profitability and preparing companies for future success. Her dedication to offering growth strategies provides listeners with valuable insights into improving their bottom lines.
Exclusive Offer for Listeners (00:01:12.590) A special offer is presented to the podcast audience - a comprehensive profit booster playbook designed to eliminate operational headaches and propel growth, underscoring the actionable steps businesses can take toward increased profitability.
Introducing Scott Riley (00:01:52.540) Scott Riley's extensive experience in payroll and HR solutions is discussed, highlighting his commitment to assisting businesses in streamlining their payroll operations, an essential factor for the episode's focus.
From Grunt Work to Passion for Payroll (00:03:04.210) Scott narrates his journey from doing menial tasks in his family's business to finding a passion for aiding small businesses through efficient payroll management, illustrating the transformative power of finding one's niche.
Addressing Payroll Challenges (00:05:45.150) The conversation shifts to uncovering the less obvious challenges of payroll, emphasizing the critical role of expert guidance and strategic planning in avoiding potential pitfalls.
The Crucial Aspect of Hiring (00:06:16.600) Scott delves into the complexities of hiring, from understanding the true cost of an employee to navigating the intricacies of payroll taxes and employment laws, a crucial discussion for business owners.
Streamlining Payroll for Compliance and Efficiency (00:08:24.200) The dialogue explores the importance of maintaining compliance and the advantages of having an efficient payroll process to conserve resources and foster business growth.
The Contractor vs. Employee Dilemma (00:18:02.600) Scott addresses the widespread misconceptions about hiring contractors versus employees and the potential legal and financial repercussions of misclassification, a critical consideration for all businesses.
Expanding on Payroll Essentials (00:18:37.680 to 00:37:18.960) The discussion further unfolds to explore vital payroll considerations, including the importance of accurate tax payments, understanding employee benefits, and the advantages of using technology to simplify payroll processes. The dialogue emphasizes the importance of being well-informed about payroll regulations to avoid costly errors and ensure smooth business operations.
Wrapping Up with Resources and Advice (00:37:38.200) Marcia concludes the episode by highlighting the critical nature of adept payroll management in achieving business success. She encourages listeners to engage with the podcast for more strategies to optimize their businesses.
Scott has a helpful document "The 5 questions you need to ask your payroll company before you give them another cent". Go to www.aaemployer.com to download it for free.
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever.  Download this free playbook at www.BoostingProfit.com  
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

Navigating the Complex World of Sales Tax with Expert Dena Oberst
Host: Marcia Riner, Business Growth Strategist and CEO of Infinite ProfitGuest: Dena Oberst, Founder and CEO of Gable Tax Group
 
Dena brings unparalleled insights into avoiding common pitfalls and enhancing profitability through diligent sales tax compliance. Whether you're a seasoned entrepreneur or just starting out, understanding the nuances of sales tax is essential for safeguarding your business's bottom line. Join us as Dena demystifies sales tax regulations and shares expert strategies for staying compliant and profitable in today's dynamic business landscape.
Introduction
[00:00:03] Welcome to a deep dive into the complexities of sales tax and its impact on businesses, with insights from sales tax expert Dena Oberst.
Key Highlights & Timestamps
Dena Oberst's Journey into Sales Tax
[00:02:07] Discover how Dena became a leading expert in sales tax, turning an accidental career path into a passion for helping businesses navigate sales tax complexities.
Understanding State and Local Taxes
[00:05:40] Dena breaks down the basics of state and local taxes, emphasizing the importance of understanding transaction taxes for business owners.
The E-Commerce Impact
[00:09:41] Discussion on how e-commerce has transformed sales tax obligations and the importance of staying compliant in a digital sales environment.
Economic Nexus & Sales Tax Obligations
[00:13:01] Learn about the economic nexus post-South Dakota v. Wayfair case and what it means for businesses operating across state lines.
Strategies for Compliance
[00:19:46] Practical advice for businesses to manage sales tax compliance effectively, avoid penalties, and protect their bottom line.
The Role of Technology in Compliance
[00:23:57] Insights into how platforms like Shopify assist with sales tax but also the complexities they introduce.
Final Thoughts & Resources
[00:32:37] Dena offers a free nexus analysis for listeners and emphasizes proactive sales tax compliance as a key to business profitability.
 
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever.  Download this free playbook at www.BoostingProfit.com  
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

In this dynamic episode of "Profit with the Plan," we dive deep with Brandon Steiner, a legend in the sports memorabilia world and a master of business innovation. Marcia Riner engages Brandon in a fascinating discussion about his journey from a modest start to becoming a leader in the memorabilia industry, his ventures into Collectible Exchange and the Steiner Agency, and his unique strategies for success.
HOST:  Marcia Riner, CEO - Infinite Profit®
GUEST: Brandon Steiner, CEO - Collectable Xchange
This episode is more than just a success story; it's filled insights on growth, gratitude, and the importance of relationships in business. Whether you're an entrepreneur seeking inspiration or a business owner aiming for growth, Brandon's experiences and advice are invaluable. Get ready to be inspired and learn how to push your business to new heights
Introduction of Brandon Steiner: Highlighting his reputation as the King of Memorabilia and his ability to build relationships with sports superstars.
Marcia Riner's Insights on Profitability: Discussing the importance of continuously seeking growth and profitability in business, emphasizing strategic planning and preparation for future business transitions.
Brandon Steiner's Journey: From starting Steiner Sports in a one-room office to becoming a leader in the sports memorabilia industry, emphasizing the role of a fearless mindset in achieving success.
Core Business Strategies: Brandon shares his secrets to business growth, including differentiation, relationship building, team motivation, and anticipating customer needs.
Introduction to Collectible Exchange: Brandon talks about his new ventures, Collectible Exchange and the Steiner Agency, focusing on leveraging athletes and celebrities to grow businesses and providing a marketplace for collectibles.
The Importance of Growth and Gratitude: Brandon and Marcia discuss the pivotal role of continuous growth, the significance of gratitude in business, and strategies to enhance employee satisfaction and customer retention.
Building Valuable Relationships: Techniques for connecting with influential people and creating value in business relationships, with examples from Brandon's experience with sports figures and organizations.
Innovative Business Ideas: Brandon shares his unique approach to the memorabilia business, including selling dirt and other unconventional items, showcasing the power of creative thinking in entrepreneurship.
Empathy and Customer Understanding: Brandon emphasizes the importance of empathy and understanding customer needs as foundational to successful sales and business growth.
Legacy and Continuous Innovation: Reflecting on the impact of one's work and the importance of always seeking new ways to innovate and serve the market effectively.
Brandon is an author, speaker and notable sports collector.  Learn more from Brandon and his books at www.CollectableXchange.com or www.BrandonSteiner.com
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever.  Download this free playbook at www.BoostingProfit.com  
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

Welcome back to the Profit with Plan Podcast, where today's episode, "Beyond the Clicks: Turning Insights into Impact with Website Analytics," takes you inside the world of data-driven website optimization. We're joined by digital analytics expert, Philippa Games, who will share her wealth of knowledge on harnessing the power of website data to drive business growth and profitability.
Get ready to uncover the potential of your website through analytics, learn how to navigate the complexities of Google Analytics 4, and apply actionable insights to enhance your online presence. This episode is a must-listen for any business owner eager to leverage their website as a tool for real, measurable success. Let's dive in and transform those insights into impactful results together.
Host:  Marcia Riner, CEO: Infinite Profit
Guest:  Philippa Gamse, Owner: Actionable insights for digital marketing and analytics
Key Points:
Unlocking Website Potential with Data: Discover how data analytics can be your roadmap to enhancing your website's performance. Learn why it's essential to move beyond aesthetic appeal and dive deep into what your visitors are actually doing on your site.
From Visitors to Value: Philippa shares her journey into the realm of website analytics, emphasizing the pivotal role of data in shifting from shooting in the dark to making informed strategic decisions. Understand why knowing your website's performance is not just about numbers but about understanding visitor behavior and preferences.
Navigating Google Analytics' Evolution: Gain insights into the transition from Universal Analytics to Google Analytics 4. Despite its challenges and learning curve, GA4 offers unparalleled depth and customization for tracking and enhancing your website's impact. Learn how to adapt and harness its power for your business.
Strategic Analytics Implementation: Explore the concept of "analytics with purpose." Dive into how setting clear objectives for each page or section of your website can guide your analytics efforts, leading to more meaningful and actionable insights.
Decoding Data for Decisions: Philippa and Marcia delve into specific data points that matter - from visitor acquisition sources to engagement metrics. Discover how analyzing these aspects can illuminate pathways to growth, customer satisfaction, and ultimately, profitability.
The Human Element in Analytics: Understand that behind every data point is a human interaction. Learn how to interpret analytics not just through the lens of technology but as a reflection of visitor behavior and needs, ensuring your website serves both your business goals and your audience's expectations.
Empowering Decisions with Expert Insights: Realize the value of expert guidance in navigating the vast sea of data analytics. Philippa underscores the importance of not just collecting data but making it work for you through strategic analysis and interpretation.
Takeaways:
Data as a Strategic Tool: Your website is more than a digital brochure; it's a dynamic tool for engagement and growth. Data analytics unlocks its potential.
Custom Analytics for Custom Solutions: Tailoring your analytics approach to your specific business goals can reveal hidden opportunities and areas for optimization.
Expert Guidance for Maximum Impact: Leveraging the expertise of analytics professionals like Philippa can transform raw data into strategic action, propelling your business forward.
Action Steps:
Assess Your Analytics Approach: Evaluate how you currently use data analytics in your website strategy. Are you scratching the surface, or diving deep into actionable insights?
Set Clear Objectives: Define what success looks like for each part of your website. What actions do you want visitors to take, and how can data guide these outcomes?
Seek Expert Insights: Consider consulting with an analytics expert to uncover the full potential of your website data. A fresh, experienced perspective can be a game-changer.
Connect with Philippa: Discover more about Philippa's work and access valuable resources like her free ebook on leveraging website analytics for business growth at www.websitesthatwin.com. 
 
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About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️