Profit With A Plan

Expert Strategies for Securing Business Capital with Matthew Meehan and Luigi Rosabianca
In this episode of Profit with a Plan, host Marcia Riner sits down with financial experts Matthew Meehan and Luigi Rosabianca to explore effective strategies for securing the capital your business needs. Whether you're struggling to obtain funding or looking to enhance your financial foundations, this episode offers valuable insights and practical tips from industry veterans. Tune in to learn how to propel your business to the next level with the right financing solutions.
Key Takeaways:
Business Financing Challenges: Many business owners feel stuck and frustrated by the daunting process of securing funding. Our experts break down the common hurdles and how to overcome them.
Guest Introductions:
Matthew Meehan: With over two decades on Wall Street, Matthew has helped countless businesses secure the capital they need through strategic sales initiatives and financing solutions.
Luigi Rosabianca: Known as "The Professor," Luigi brings a diverse background in architecture, law, and political science to his strategic approach in analyzing and improving business operations.
Common Financing Myths: Dispelling the myth that money solves all business problems. Our guests discuss why throwing money at a problem isn’t always the solution.
Three Cs of Financing: Understanding the importance of cash flow, credit, and collateral in securing business financing. Learn how having even one of these elements can open doors for funding.
Building Strong Foundations: The critical role of setting up proper business entities, banking relationships, and maintaining accurate financial records to attract investors and lenders.
Collateral Options: From accounts receivable to yellow steel, discover various forms of collateral that can be leveraged for financing.
Equity vs. Debt Financing: When and how to consider exchanging equity for capital, and the benefits of profit-sharing arrangements.
Strategic Partnerships: The power of merging with complementary businesses in highly fractured industries to achieve sustainable growth and higher exit multiples.
Tips for Business Owners: Practical advice on building business credit, maintaining personal credit, and preparing your business for future financing needs.
Special Offers:
Free Guide: Download the Small Business Insiders Guide to Financing, offering six ways to get funding even with no collateral or credit issues. Available at shieldadvisorygroup.com.
Resources Mentioned:
Podcast: The Liquid Lunch Project – Available on all major podcast platforms.
Website: shieldadvisorygroup.com for more information and resources.
Engagement:
We’d love to hear your questions and feedback! What kind of financing are you looking for? Share your thoughts in the comments, and let’s keep the conversation going.
Subscribe to Profit with a Plan to never miss an episode filled with valuable insights and strategies for making your business more profitable. Tune in every Tuesday on your favorite podcast platform.
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever.  Download this free playbook at www.BoostingProfit.com  
 
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions?  Reach out to Marcia & her team at (949) 229-2112 ♾️

The Art of Sustainable Growth with Heather Udo
Introduction
Are you feeling the relentless pressure to grow your business, but unsure of the best path forward? Many business owners share this struggle, seeking the right strategies to scale successfully without risking burnout or financial strain. On this episode of "Profit with a Plan," Marcia Riner, CEO of Infinite Profit Consulting, sits down with Heather Udo, the visionary founder of Shoppable. Together, they explore the secrets of sustainable growth, offering you insights to navigate today's challenging business landscape with confidence and clarity. Tune in and discover how to build a thriving, profitable business that stands the test of time.
Key Takeaways
Growth without strategy can lead to severe challenges.
This episode focuses on scaling businesses smartly and avoiding common pitfalls.
Profitability Insights
Marcia shares her expertise as the "Profit Booster," helping business owners increase profitability and plan for future exits. She emphasizes the value of building a profitable and sale-ready business.
Guest Introduction
Heather Udo's impressive background:
Founder and CEO of Shoppable, a successful SaaS and technology business.
Developed technology licensed to numerous Fortune 500 companies.
Holder of four U.S. patents.
Award-winning entrepreneur with accolades including the 2013 Women of the Digital Awards and recognition as one of Manhattan's top 10 most powerful millennials.
Heather's Journey
Heather shares her early career experiences, learning invaluable lessons in entry-level jobs. She emphasizes the importance of gaining hands-on experience and not skipping foundational roles. Heather discusses her journey from joining a startup to becoming an integral part of its success.
Handling Business Challenges
Heather recounts a challenging experience with fraudulent leads and how it was resolved. She highlights the importance of calm problem-solving and maintaining good client relationships.
Building the Right Team
Heather offers tips on hiring effectively:
Conduct a thorough audit of tasks before creating job positions.
Ensure clarity in job roles to avoid misalignment and underperformance.
Leveraging Your Network
Heather suggests using your network to find potential clients or referrals. Personalized, authentic messages to connections can lead to high response rates and valuable leads.
Avoiding Unnecessary Distractions
Heather advises focusing on core business functions and avoiding the temptation to reinvent the wheel. Utilizing existing tools and services can save resources and maintain focus on growth.
Closing Thoughts
Marcia and Heather summarize the key points discussed, emphasizing the importance of foundational business strategies for sustainable growth. Heather offers a $300 discount on her coaching services for listeners who DM her on Instagram with the code "profitpod."
Connect with Heather Udo
Shoppable: shoppable.com
Instagram: @heather_udo
Stay Connected
Subscribe to "Profit with a Plan" on your favorite podcast player.
Join the conversation and share your key takeaways in the comments or chat. Marcia and Heather look forward to your feedback and questions.
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever.  Download this free playbook at www.BoostingProfit.com  
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

On this episode of "Profit with a Plan," Marcia Riner sits down with Ted Lau, the dynamic Owner and CEO of Ballistic Arts. Ted shares his expertise on transforming marketing skepticism into tangible success, especially for B2B businesses.
Discover actionable strategies for achieving remarkable ROI, the importance of understanding your target audience, and the critical role of foundational marketing tactics. Whether you're a seasoned entrepreneur or new to the marketing game, this episode is packed with insights to elevate your business growth.
Episode Highlights
Host: Marcia Riner, CEO of Infinite Profit®, business growth strategist.
Guest: Ted Lau, Owner and CEO of Ballistic Arts, an award-winning digital marketing agency.
Key Takeaways
Effective Marketing ROI:
Ted emphasizes the importance of generating tangible returns from marketing investments.
Many businesses have unrealistic expectations or become jaded by ineffective marketing strategies. Ted aims to turn that skepticism around by demonstrating clear, measurable results.
Difference Between B2B and B2C Marketing:
B2B marketing requires a different approach compared to B2C.
B2B focuses more on direct relationships, trade shows, and precise lead conversion rather than just brand awareness.
Foundational Marketing Strategies:
Importance of creating a comprehensive plan before executing marketing strategies.
Reverse engineering revenue goals to determine the number of leads needed.
Targeting and Personas:
Identifying and understanding the target audience deeply, including their preferences and pain points.
Using industry-specific jargon to attract the right audience and increase ad relevancy.
Holistic Marketing Approach:
Combining creative content with data-driven strategies for lead generation.
Continuous monitoring and adjusting based on competitive analysis and market feedback.
Challenges in Marketing:
Educating clients about the importance of follow-ups and the right methods to convert leads.
Overcoming skepticism and building trust through consistent and proven results.
Success Stories and Practical Tips
Ted shares examples of transforming clients' skepticism into trust by delivering quantifiable lead generation and revenue.
Importance of content marketing in establishing clients as industry leaders.
Practical advice on budgeting for marketing as an essential part of business growth, akin to investing in employees.
Resources and Links
Ted Lau’s YouTube Channel: "You Know Ted Lau" for quick-hit videos on business and marketing basics.
Ballistic Arts Website: BallisticArts.com for in-depth marketing services and strategies.
Conclusion
Marketing is crucial for business growth and should be treated as a vital investment.
Focus on foundational strategies and targeted marketing to see significant returns.
Engage with experts like Ted Lau to navigate the complexities of effective marketing.
Call to Action
Subscribe to "Profit with a Plan": Don’t miss out on future episodes packed with valuable business insights.
Engage with Us: Share your thoughts, questions, and experiences in the comments. Marcia and Ted are ready to provide feedback and insights.
Stay tuned for more actionable strategies on the next episode of "Profit with a Plan"!
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever.  Download this free playbook at www.BoostingProfit.com  
Please subscribe & ring the bell for reminders about next week's show
Marcia Riner is the go-to guru for all things business growth and greater profitability.  With over 25 years of experience under her belt, she's the brains behind Infinite Profit®, where she's the CEO and business growth strategist. Her Profit Booster® methodology is the secret weapon for entrepreneurs hungry for more profit, growth, and a killer exit strategy that helps businesses outperform in today's challenging market.  More information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

Cash is King: Mastering Cash Flow Management with Peter Kingma
Introduction: In this episode, we sit down with Peter Kingma, the author of Cash is King, to delve into the crucial role of cash flow management for businesses of all sizes. Peter's deep expertise in financial strategy and his practical approach to cash flow make this conversation essential listening for any business owner seeking financial resilience and growth. Host Marcia Riner provides insightful prompts that encourage Peter to share valuable strategies and anecdotes from his book, giving listeners a roadmap to better manage their own cash flow.
Key Takeaways:
Cash Flow Prioritization: Peter underscores the importance of viewing cash flow as a strategic priority, explaining how it enables better decision-making and provides a buffer during economic uncertainty.
Early Detection: Identifying cash flow problems early on can save businesses from significant financial distress. Peter shares signs to watch out for and practical methods to stay ahead.
Proactive Financial Planning: By proactively managing cash flow with rolling forecasts and disciplined budgeting, businesses can achieve greater predictability and agility.
Managing Working Capital: He shares tactics for optimizing working capital, such as tightening accounts receivable and strategically managing inventory.
Cash Flow Improvement Strategies: Peter discusses various strategies from his book that businesses can implement quickly to see immediate improvements in their cash flow health.
The Power of Financial Tools: Using financial tools like dynamic dashboards and KPIs, business owners can gain real-time insights to monitor and adjust their cash flow strategies.
Mindset Shifts: Changing the mindset around cash management from reactive to strategic allows for longer-term growth and sustainability.
Conclusion: Peter Kingma's approach to cash flow management is pragmatic and actionable. This conversation provides listeners with foundational and advanced strategies to transform their cash flow from a point of stress into a competitive advantage. Tune in to gain insights that will help you and your business harness the power of cash flow management for greater profitability and financial health.
You can download a copy of Peter's book here https://app.box.com/s/opb7gplqygn92vrlhrbg5zvn36xslbg3
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever.  Download this free playbook at www.BoostingProfit.com  
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

Steering Through Storms: Growth and Crisis Management
Introduction to the Episode:
Host: Marcia Riner, Business Growth Strategist - Infinite Profit
Guest: Dave Oates, Crisis PR Expert - PR Security Services
Explore effective strategies for maintaining business momentum during expansion phases and handling unexpected challenges that could derail your progress. Whether you're experiencing a growth spurt or facing potential setbacks, this episode is packed with actionable insights to keep your business on a successful trajectory. Join us as we discuss how to turn crisis into opportunity and ensure your business remains resilient and profitable.
Focus: Strategies for managing rapid business growth and effectively handling crises that could impact your business trajectory.
Key Chapters and Highlights:
Rapid Growth: Opportunities and Pitfalls (00:00:38 - 00:01:10)
Marcia discusses the exhilarating yet perilous phase of rapid business growth.
Highlights the importance of effective communication to avoid damaging future growth.
Effective Communication in Crisis (00:01:10 - 00:01:22)
Introduction to learning how to handle common business crises with guest expert Dave Oates.
Boosting Profit and Preparing for Future Sales (00:01:24 - 00:02:09)
Marcia shares her expertise in driving profitability and preparing businesses for successful future sales.
Insight into the tools and strategies that help sustain growth and profitability.
Crisis Management Deep Dive with Dave Oates (00:02:14 - 00:03:59)
Dave Oates shares his extensive experience in handling PR crises across various sectors.
Discusses the importance of empathy and prompt action in crisis situations to mitigate potential damage.
Real-world Crisis Handling: A Case Study (00:03:59 - 00:09:20)
Examination of a specific crisis scenario involving product shortages and public communication strategies.
Discussion on maintaining quality and customer trust during unexpected shortages.
Strategic Internal Communications (00:09:20 - 00:12:20)
The critical role of internal communications in crisis management.
Prioritizing communication with employees, clients, and business partners to ensure consistency and clarity.
Preventive Measures and Proactive Planning (00:12:20 - 00:17:10)
Dave emphasizes the importance of preventive planning to handle potential crises.
Provides practical tips for small and mid-sized businesses to prepare and respond effectively.
Engaging with Negative Feedback Online (00:17:10 - 00:20:00)
Techniques for addressing negative feedback on platforms like Yelp and social media.
The significance of presenting a positive and responsive brand image online.
Closing Thoughts: Empowerment Through Preparation (00:20:00 - 00:23:06)
Marcia and Dave wrap up the discussion by reinforcing the need for preparedness and proactive management.
Encourages listeners to utilize the resources and strategies discussed to safeguard their business's future.
Crisis Survey: Try Dave's PR Survey to ensure that you're in the best position to survive a crisis.  https://www.surveymonkey.com/r/daveoatescrisispr
Conclusion:
Marcia and Dave encourage listeners to subscribe for more insights and remind them that preparation is key to turning potential crises into opportunities for growth and reinforcement of brand strength.
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever.  Download this free playbook at www.BoostingProfit.com  
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

CEO Rescue: The Power of Fractional Leadership
Episode Overview:
In this transformative episode we explore the dynamic role of a fractional Chief Operating Officer (COO) in rescuing overburdened CEOs. If you're a business owner struggling with the day-to-day operations and dreaming of strategic growth, this discussion offers essential insights into how fractional leadership can be your lifeline.
Host: Marcia Riner: Business Growth Strategist and CEO of Infinite Profit
Guest: Ryan Johnson: Fractional COO and CEO of 3Sparrows Executive Services
Key Chapters:
1. The Challenge of the Overwhelmed CEO
Marcia introduces the common plight of CEOs who juggle multiple roles and outlines the promise of fractional COOs in alleviating these pressures.
2. Fractional Leadership Explained
Ryan Johnson, a seasoned business coach and fractional COO, details how part-time executive support can transform businesses without the commitment of a full-time executive, focusing on the unique benefits and real-world applications of fractional leadership.
3. Strategic Operational Support
The conversation delves into specific operational challenges and how fractional COOs tailor their approach to meet these needs, significantly boosting business efficiency and team performance.
4. Building a Sustainable Business
Ryan shares his strategies for embedding resilience and adaptability into business operations, ensuring long-term success and readiness for growth or sale.
5. Preparing for Scale and Exit
Discussing the critical steps for scaling operations and preparing for a potential business sale, this segment highlights the pivotal role of a fractional COO in maximizing business valuation and facilitating smooth transitions.
Episode Highlights:
Marcia Riner's Engaging Introduction: Sets up the episode with compelling questions that resonate with many business owners.
Expert Insights from Ryan Johnson: Delivers actionable advice and practical strategies for enhancing business operations through fractional leadership.
Valuable Takeaways: Offers listeners a clear roadmap for implementing changes that lead to significant improvements in business operations and strategic growth.
Call to Action:
Listeners are invited to download Ryan Johnson’s resource, "3 Steps to Scale Your Business," at https://3sparrowses.com/framework and engage directly with the hosts to discuss their specific operational challenges and successes.
Tune in to this episode of "Profit with the Plan" for an in-depth exploration on discovering how you can liberate yourself from operational overwhelm and refocus on strategic growth.
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make this your best year ever.  Download this free playbook at www.BoostingProfit.com  
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

Franchising Opportunities: Beyond Burgers and Fries
Host: Marcia Riner, CEO of Infinite Profit® and Business Growth Strategist
Guest: Jon Ostenson, CEO of Fran Bridge Consulting and Expert Franchise Consultant
Episode Summary: Join Marcia Riner in a riveting discussion with Jon Ostenson, a trailblazer in the franchising industry, on this episode of "Profit with the Plan." They dive into the often-overlooked realm of non-food franchising, revealing how it opens up a world of entrepreneurial opportunities. Whether you’re a seasoned business owner or new to the entrepreneurial scene, this episode unpacks how franchising could be your next big move.
What You’ll Learn:
Expanding Horizons:
Discover the vast potential beyond traditional food franchising, with a focus on sectors like property services and wellness.
Why non-food franchising might be the smart choice for your business ambitions.
Franchising Demystified:
Jon Ostenson breaks down the franchising model, sharing success stories and insights on navigating the industry.
Practical advice on evaluating franchise opportunities and the crucial factors that drive success.
Insider Tips:
Strategies from a top franchise consultant on choosing the right franchise that aligns with your goals.
Common challenges in franchising and how to overcome them to build a profitable business.
Exclusive Resources:
Access to Jon’s expert insights through his book, which is offered free to listeners.   Just provide your email and Jon will send you a copy at: https://franbridgeconsulting.com/
Why Listen: Engage with expert strategies and personal success stories that illuminate the path to business ownership through franchising. This episode is packed with actionable advice that can help you make informed decisions and potentially accelerate your journey to business success.
Tune in to this episode of "Profit with the Plan" for an in-depth exploration of franchising opportunities that could redefine your business trajectory.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever.  Download this free playbook at www.BoostingProfit.com  
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️
 

Episode 249: The Art of Winning Collaborations with Tanya Fox
Episode Summary:
In this enlightening episode of "Profit with a Plan," Marcia Riner, the Profit Booster™, dives into the intricate world of business collaborations with the esteemed Tanya Fox, a seasoned Collaboration Coach and Author. Tanya brings her wealth of experience to the table, sharing insights on how entrepreneurs can forge win-win partnerships, rekindle their love for business, and amplify growth through effective collaboration strategies. With over 222 episodes of her own podcast, "Fox Talks Business," Tanya exemplifies the power of teamwork in business success.
What You'll Learn:
The Essence of Collaboration: Discover how to move beyond mere transactions to create collaborations that offer mutual benefits and shared success.
Avoiding Common Pitfalls: Learn strategies to prevent one-sided efforts and ensure both parties are equally invested and benefiting from the partnership.
Tanya's 5-Step Framework: A deep dive into Tanya's proven framework for reigniting passion in your business through strategic collaborations.
Real-Life Collaboration Successes: Tanya shares her personal journey in entrepreneurship and how collaborations have been pivotal in her businesses' growth and diversification.
Actionable Tips for Successful Partnerships: From setting clear expectations to keeping engagement high, get actionable steps to ensure your collaborations are fruitful and aligned with your business goals.
Episode Highlights:
Marcia and Tanya discuss the transformative potential of collaborations, not just for profit but for innovation and overcoming entrepreneurial solitude.
Tanya's journey from running service, retail, and franchise businesses to helping others thrive through strategic partnerships.
The crucial role of clear communication, setting expectations, and the importance of a mutual investment in the collaboration's outcome.
Real-world examples of collaborations done right, and how they can lead to shared success, growth, and a deeper connection to your business.
Exclusive Offer for Listeners:
Tanya Fox has generously offered a special download for "Profit with a Plan" listeners. Visit www.foxtalksbusiness.com/free for a guide packed with insights on thinking outside the box in collaborations, including fun exercises and a brainstorming sheet to kickstart your collaborative efforts.
Tune In:
Don't miss this opportunity to explore the power of collaboration with Tanya Fox. Subscribe to "Profit with a Plan" on your favorite podcast platform to stay updated on the latest strategies to boost your business's profitability through thoughtful partnerships.
Remember, the key to business growth lies not just in the strength of your idea but in the power of the alliances you forge along the way. Join Marcia and Tanya as they unravel the secrets to successful collaborations that could set your business on a path to unprecedented growth.
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever.  Download this free playbook at www.BoostingProfit.com  
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️
 

Ever wondered what dog training could possibly teach us about leading a successful business? Join Marcia Riner as she sits down with Brady Foulk, a mastermind who merges the worlds of canine companionship and corporate leadership. They'll unravel the surprising parallels between guiding a team and training a dog, offering you transformative insights into communication, growth, and strategy that could reshape your approach to business. Get ready to unleash your company's potential in ways you never imagined – all inspired by the wisdom of our four-legged friends. Tune in to 'Leading the Pack: Business Wisdom from the Dog Training World with Brady Foulk' and discover the leadership lessons hidden in plain sight.
 
Episode Highlights:
Deep Listening for Deeper Impact: Unpack how Brady's dog training techniques can enhance communication within your team and with clients, ensuring clarity and alignment in your business goals.
Strategies for Success: Marcia shares invaluable insights on increasing profitability and preparing your business for a prosperous future. This discussion is a goldmine of strategies for business efficiency and readiness for growth.
Leadership Lessons from Dog Training: Brady takes us on his personal journey, illustrating how the methodologies used in dog training provide unexpected yet profound lessons in improving leadership skills and creating a positive workplace culture.
Actionable Insights: Whether you're passionate about pets, serious about scaling your business, or both, this episode delivers practical advice to refine your communication skills, enhance motivation, and foster engagement.
Special Resources: Listeners gain exclusive access to Marcia's Profit Booster Playbook, filled with strategies to enhance profitability swiftly. Brady also invites the audience to join his unique community, bridging the gap between dog training and leadership excellence.
Why This Episode Is a Must-Listen:
Brady Foulk's innovative approach to combining leadership with lessons from dog training offers a refreshing take on business growth and team management. Marcia Riner skillfully extracts actionable wisdom, making this episode a treasure trove of strategies for entrepreneurs eager to refine their leadership approach and business operations.
Elevate Your Business and Leadership Journey Today
This episode is more than just a conversation; it's an essential guide for anyone looking to boost their business's growth and personal development. If you're searching for groundbreaking ways to connect with your team, enhance customer relationships, or find inspiration in unexpected places, you've come to the right episode.
Subscribe to the Profit with a Plan Podcast now to dive into episodes that could spark your next breakthrough. Join us on this adventure of discovery and success!
 
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 
Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever.  Download this free playbook at www.BoostingProfit.com  
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

Harnessing the Natural Order of Email MarketingMarcia Riner and Matt Treacey dive into the fascinating world where ecology meets email marketing, offering listeners insights into building resilient and profitable email marketing strategies.
Episode Highlights:
The Ecological Perspective: Matt shares his journey from ecological science to digital marketing, illustrating how natural systems' principles can revolutionize email marketing strategies. By understanding ecological concepts like niches and carrying capacities, businesses can cultivate a thriving email ecosystem, driving growth and engagement.
Battling Platform Risk: In a digital age where platform risks loom large, Matt emphasizes the importance of owning your audience. He provides practical advice on avoiding over-reliance on volatile platforms by nurturing a robust email list, offering a safety net against the unpredictable nature of social media and search engine algorithms.
Email Marketing Myths Debunked: Despite rumors of its demise, email marketing remains a powerful tool. Matt debunks the myth of email's death, presenting compelling statistics to prove its vitality and effectiveness in reaching and engaging with audiences directly.
Engagement Over Bombardment: The conversation shifts to strategies for increasing email engagement. Matt advocates for value-driven communication, advising against overwhelming audiences with high-frequency, low-value messages. Instead, he suggests focusing on delivering content that resonates, educates, and entertains, thereby fostering a healthy, engaged subscriber base.
Segmentation and Personalization: Delving deeper into advanced strategies, Matt highlights the importance of segmentation and personalization. He explains how understanding your audience's stage in the buyer's journey allows for more targeted and effective communication, significantly enhancing the chances of conversion.
The Power of Ownership: Marcia and Matt discuss the unparalleled advantage of email marketing in the digital marketing ecosystem. Unlike social media, where content can quickly fade into oblivion, emails remain accessible, providing a durable link between businesses and their audience. This durability ensures that messages have a lasting impact, reinforcing the importance of email as a cornerstone of any digital marketing strategy.
Key Takeaways:
Simplicity and Evolution: Start simple and evolve your email marketing strategies based on feedback and performance. Embrace the ecological approach of gradual growth and adaptation to ensure the sustainability and effectiveness of your email campaigns.
Ownership and Control: In an ever-changing digital landscape, owning your audience through a well-maintained email list is crucial. This not only mitigates platform risk but also provides a direct line to your audience, allowing for more personalized and impactful communication.
Value and Engagement: The essence of successful email marketing lies in providing value. By engaging your audience with relevant, interesting, and helpful content, you build trust and loyalty, paving the way for a profitable relationship.
Listeners are encouraged to download the first three chapters of Matt's book for free at NaturalOrdersBook.com, offering a deeper dive into the ecological approach to email marketing. For more insights and actionable strategies, subscribe to the "Profit With A Plan" podcast on your favorite podcast player
 
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About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
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