PROFIT With A Plan
Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale. Our informative topics cover areas around increasing revenue, boosting profit, business management, leadership, team building, marketing, sales, and pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can also check us out in video format on www.Youtube.com/ProfitWithAPlan We love to hear your comments & questions. Don‘t forget to subscribe to get updates on future shows. Thanks for joining us today!
Episodes

Tuesday Feb 06, 2024
EP240 Empire Building Essentials: Creating Franchise Success with John Hewitt
Tuesday Feb 06, 2024
Tuesday Feb 06, 2024
Welcome to today's episode. It promises an extraordinary peek into the world of franchising mastery. Join us as John Hewitt, the legendary founder of Jackson Hewitt and Liberty Tax, unveils the secrets behind his franchise empire. Whether you're eyeing franchise ownership or seeking inspiration from a true entrepreneurial giant, this session is packed with invaluable insights. Get ready for a masterclass in business growth and success. Don't miss out on this powerful episode that could redefine your approach to building your own empire.Host: Marcia Riner - CEO of Infinite Profit
Guest: John Hewitt- CEO of Loyalty Brands
Key Points Discussed:
Introduction to John Hewitt:
John Hewitt is highlighted as a significant figure in the franchising world, especially in the tax preparation industry. His role in founding two of the largest tax preparation companies in the US, Jackson Hewitt and Liberty Tax, is emphasized.
Entrepreneurship and Profitability:
The podcast focuses on strategies for small business owners to increase profitability and growth. Marcia Riner, the host, introduces herself as a business growth strategist, aiming to guide businesses toward higher profitability and a successful exit strategy.
Franchising as a Business Model:
John Hewitt's journey into the tax preparation industry began with his interest and subsequent work in tax preparation as a young adult. His venture into franchising is discussed as a strategic move that propelled his companies to significant growth.
Success Through Franchising:
Hewitt’s approach to franchising, his emphasis on creating a system that guarantees success for franchisees, and his personal experiences and strategies that led to the exponential growth of his franchises are discussed. The resilience of the tax preparation industry, even during economic downturns, is also highlighted.
Innovations in Tax Preparation:
Hewitt shares his experience with developing tax preparation software and how technology has played a role in the evolution of tax services. The conversation also touches on the importance of software in enhancing service quality and efficiency.
Building and Selling Franchise Businesses:
The podcast delves into Hewitt's experience with building Jackson Hewitt and Liberty Tax into successful franchises and eventually selling these businesses. The discussion provides insights into the challenges and successes of growing a franchise model.
Advice for Entrepreneurs and Franchisees:
John Hewitt offers advice on what makes a franchise successful, emphasizing the importance of having happy, successful franchisees. He shares insights into the common pitfalls of franchising and how to overcome them.
Looking Forward:
The episode concludes with information on how listeners can access resources like the Profit Booster Playbook and engage further with the topics discussed through the podcast platform.
John is offering a free copy of his book: ICompete Just email him @ john@loyaltybrands.com
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster Playbook just for you. You’ll uncover 5 essential strategies and the quick way to take action on them. This is not just a single page report, its 25 profitable pages with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

Tuesday Jan 30, 2024
EP239 Engaging Customers: Blending Human Insight and Tech with Chris Hood
Tuesday Jan 30, 2024
Tuesday Jan 30, 2024
Today's episode of "Profit with a Plan" features an engaging conversation with Chris Hood, a renowned expert in customer-centric strategies and digital innovation.
Join us as we delve into the secrets of truly understanding your customers, balancing technology with the human touch, and leveraging feedback for exponential growth. Plus, get exclusive insights on our Profit Booster Playbook to supercharge your business in 2024. EP
Prepare to be inspired and equipped with actionable strategies to elevate your customer engagement and drive profitability!
HOST: Marcia Riner, Business Growth Strategist -CEO of Infinite Profit
GUEST: Chris Hood, speaker, author, & CEO of Synsible AI.
Unlocking Customer Engagement Secrets: Join Marcia Riner in exploring innovative strategies for creating unforgettable customer experiences that keep them returning for more.
Special Guest Spotlight: Discover insights from Chris Hood, a visionary in customer-centric cultures and innovation, on the latest episode of "Profit with a Plan" with Marcia Riner.
Profit Boosting Strategies Revealed: Marcia Riner, the renowned Profit Booster, shares her expertise in driving business growth and preparing for profitable exits.
Exclusive Resource for Listeners: Learn about a unique Profit Booster Playbook, offering practical strategies and action steps to enhance your business profits in 2024.
Chris Hood's Diverse Expertise: Uncover Chris Hood's extensive experience in digital business strategy with giants like Google, his storytelling prowess at Fox Broadcasting and Disney, and his current focus on leveraging AI for business growth.
The Human Touch in Business: Engage in a critical discussion about the limitations of AI and the irreplaceable value of human empathy and connection in customer relationships.
Feedback is Gold: Dive into the importance of direct customer feedback and understand why it's crucial for your business's success.
Beyond Technology - Understanding Your Customer: Explore the conversation on the significance of truly understanding customer needs beyond just technological solutions.
The Full Customer Journey: Marcia and Chris emphasize looking at the entire customer journey, highlighting the opportunities many businesses miss.
Adapting to Consumer Evolution: Learn why it's essential for businesses to continuously evolve and adapt to changing customer expectations and market trends.
Connecting with Chris Hood: Discover where to find more about Chris Hood’s work, including his books and insightful resources on customer transformation.
Closing Thoughts: Marcia Riner wraps up with key takeaways on understanding and catering to customer needs for sustainable business profitability.
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster Playbook just for you. You’ll uncover 5 essential strategies and the quick way to take action on them. This is not just a single page report, its 25 profitable pages with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

Tuesday Jan 23, 2024
EP238: Navigating Business Stages: A Guide for Founders with Scott Ritzheimer
Tuesday Jan 23, 2024
Tuesday Jan 23, 2024
Navigating Business Stages: A Guide for Founders
Guest: Scott Ritzheimer, CEO of Scale Architects
Host: Marcia Riner, CEO of Infinite Profit Consulting
Episode Overview: Marcia Riner, alongside guest expert Scott Ritzheimer, delves into the vital stages that founders experience in their business journey. This episode provides a roadmap for business owners to identify their current stage, embrace it, and effectively transition to the next phase for sustained growth and profitability.
Key Topics:
Understanding Business Stages:
Scott shares insights on the different stages of business growth, emphasizing the importance of recognizing and adapting to each stage for optimal development and success.
Founder's Journey:
A deep dive into the founder's mindset and challenges at various stages, from the initial startup phase to becoming an effective CEO.
Effective Management and Leadership:
Strategies for transitioning from a hands-on entrepreneur to a strategic leader, including tips for delegating, building a competent team, and focusing on visionary goals.
Maximizing Each Stage:
Practical advice on how to derive the most value and satisfaction from each stage, ensuring a fulfilling and profitable business journey.
Guest's Personal Insights:
Scott shares personal anecdotes and experiences, relating them to the broader context of business growth and management.
Resources and Tools:
Discussion on available resources, including Scott's book, which offers guidance and actionable strategies for founders at different stages of their business.
Closing Remarks: Marcia wraps up the episode by encouraging listeners to reflect on their current stage in business and to utilize the discussed strategies for growth and profitability.
Grab Scott's FULL book: The Founder's Evolution for free @ https://www.scalearchitects.com/founders
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster Playbook just for you. You’ll uncover 5 essential strategies and the quick way to take action on them. This is not just a single page report, its 25 profitable pages with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

Tuesday Jan 16, 2024
EP237 Amplifying Your Lead Generation Through Podcasting - Neal DiPentino
Tuesday Jan 16, 2024
Tuesday Jan 16, 2024
Title: Amplifying Your Lead Generation Through Podcasting
Guest: Neal DiPentino, President of Titan Media Worx, Inc.
Summary: In this informative episode of "Profit With A Plan," Marcia Riner hosts Neal DiPentino, a seasoned professional in sales and marketing with over four decades of experience. They dive into the world of podcasting as a powerful tool for lead generation and brand building.
Highlights:
Introduction to the Power of Podcasting: Marcia Riner introduces the episode, emphasizing how podcasting can transform you into an expert, comfortably from your home, attracting a significant number of leads.
The Versatility of Podcasting for Entrepreneurs: Marcia highlights the crucial role of podcasting in growing revenue and enhancing business growth strategies.
Neal DiPentino's Journey: Neal shares his extensive background in sales and marketing, transitioning from radio to sales and eventually leading to podcasting, bringing a wealth of experience to the table.
The Evolution of Podcasting in Business: Neal discusses how podcasting has become an effective lead generation tool and shares his journey in making podcasting a substantial part of his business.
Building Connections Through Podcasting: The conversation shifts to how podcasting facilitates making genuine connections and sharing expertise, leading to tangible business opportunities.
Expanding Reach with Podcasting: Neal elaborates on using various platforms like Spotify, iTunes, YouTube, and his network, Small Business Delivered, to maximize the podcast's reach.
Utilizing Podcasts for Brand Building: Marcia and Neal discuss the repurposing of podcast content for enhancing brand visibility and credibility.
Converting Listeners to Clients: They explore strategies to engage podcast listeners and convert them into potential clients, emphasizing the importance of genuine connection over traditional lead magnets.
Podcasting as a Tool for All Businesses: Marcia concludes by asserting the universal applicability of podcasting for various business types and encourages listeners to reach out to Neal for further insights.
Key Takeaways:
Podcasting is an invaluable tool for establishing expertise and generating leads.
Authentic connections with guests and listeners are pivotal for successful podcasting.
Podcast content can be repurposed across various platforms to maximize reach and impact.
Businesses of all types can leverage podcasting to enhance their brand and attract potential clients.
Contact Information:
Neal DiPentino: President, Titan Media Worx, Inc.
Website: TitanMediaWorx.com
Email: neal@titanmediaworx.com
Get a FREE Consultation to leverage podcasting for more leads
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster Playbook just for you. You’ll uncover 5 essential strategies and the quick way to take action on them. This is not just a single page report, its 25 profitable pages with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

Tuesday Jan 09, 2024
EP236: Financial Foresight: Building Strong Business Credit with Karl Baker
Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
Financial Foresight: Building Strong Business Credit with Karl Baker
This episode isn't just about numbers; it's about strategically positioning your business for future success. Join us as Karl Baker, a seasoned CPA and finance expert, unveils crucial insights into building and maintaining effective business credit. Whether you're planning your next big move or laying the groundwork for future growth, understanding the nuances of business credit can be a game changer.
Gain valuable insights into effective financial strategies for your business.
Understand the importance of forward-looking financial planning.
Learn practical tips for managing and improving your business credit score.
Access valuable resources tailored for business owners seeking financial growth and stability.
Host: Marcia Riner, CEO & CFP, Profit Booster™️
Guest: Karl Baker, CPA and Business Financing Expert
Key Points Discussed:
Karl Baker’s Professional Journey and Services
Extensive experience in various financial services like commercial loan advisory, interim CFO roles, merger analysis, and more.
Host of the podcast "Infinite Returns," focusing on commercial real estate investing.
The Importance of Forward-Looking Finance
Karl Baker discusses his transition from traditional accounting to a more forward-looking financial approach, emphasizing the significance of planning for the future rather than just analyzing past financial data.
Building Business Credit
Essential strategies for establishing and maintaining business credit.
Discussion on the foundational steps and the significance of having access to more financing than immediately needed.
Types of Business Financing
Overview of various financing options: personal savings, equity partners, formal term loans, and unsecured lines of credit.
Importance of understanding the source of financing and its impact on business operations.
Credit Scores and Business Financing
Insights into business credit scores like Experian’s Intelliscore and Dun & Bradstreet's PAYDEX.
Strategies to improve business credit scores and the importance of building credit before it's needed.
Practical Tips for Business Credit Management
Karl Baker shares practical advice on managing business credit effectively, including understanding the lending process and the importance of credit relationships.
Wrap-Up and Resources
Karl has some great 4 amazing white papers at: https://www.InfinityCommCapital.com
16 Best Business Financing Options for Your Small Business (Plus One Bonus Idea)
Six Benefits of Borrowing the Right Way
The Silent Credit Killer – The 4 Biggest Credit Mistakes Small Business Owners are Making (and How to Fix Them)
The Truth About Credit Card Financing
Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?
Marcia has created a brand-new Profit Booster Playbook just for you. You’ll uncover 5 essential strategies and the quick way to take action on them. This is not just a single page report, its 25 profitable pages with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.
Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com
Please subscribe & ring the bell for reminders about next week's show
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

Wednesday Jan 03, 2024
EP235 Mastering The Art Of Profitable Hiring - Jamie Van Cuyk
Wednesday Jan 03, 2024
Wednesday Jan 03, 2024
EP235: Mastering The Art Of Profitable Hiring
Host: Marcia Riner, Profit Booster™️
Guest: Jamie Van Cuyk, owner and lead consultant at Grow Your Team
Key Listening Points:
The Significance of Effective Hiring:
Marcia Riner emphasizes the importance of hiring in small businesses and its impact on profitability.
Jamie Van Cuyk, with 15+ years of leadership experience, focuses on empowering women entrepreneurs in mastering hiring processes.
Challenges in Hiring and Solutions:
Small business owners often struggle with hiring, particularly their first hires.
A bespoke hiring framework is crucial for finding the right employees who fit into the company's culture and meet specific needs.
Jamie Van Cuyk’s Background and Expertise:
Transitioned from corporate leadership in an international marketing company to owning a business.
Discovered a passion for consulting and recognized hiring as a primary issue in small businesses.
The Process of Identifying Ideal Candidates:
The key is to understand specific needs and who can fit into the company culture.
It's important to define what certain qualities (like being a team player) actually mean in the context of the business.
Onboarding and Training:
Onboarding is an integral part of the hiring process and shouldn't be rushed.
The aim is to integrate employees into the company culture and align them with business processes and expectations.
Ongoing Training and Employee Retention:
Continuous training and development are essential for adapting to business growth and changes.
Employee interpretation and adaptation to roles can vary, necessitating regular feedback and training.
Handling Employee Departures:
Positive and supportive approaches to employees leaving can benefit both parties.
Understanding and respecting employees’ career goals and personal reasons for leaving is important.
Jamie’s Offerings and Contact Information:
Jamie offers a webinar on hiring employees worth their paycheck.Get it for free at https://growingyourteam.com/worththeirpaycheck
Listeners can learn more at growingyourteam.com and listen to the Growing Your Team podcast.
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Want a 45% boost to your net profit? Join Marcia's new training, "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information
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Please subscribe & ring the bell for reminders about next week's show
___________________
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

Tuesday Dec 19, 2023
EP234 Amplifying Profits With Affiliate Marketing Fredric Jean-Bart
Tuesday Dec 19, 2023
Tuesday Dec 19, 2023
In this episode of "Profit with a Plan," join host Marcia Riner and seasoned affiliate marketing expert Frederic Jean-Bart as they delve into the world of affiliate marketing and its potential to skyrocket your business profits. Discover the cost-effective strategies, the power of quality partnerships, and effective payment methods that can boost your revenue. Whether you're a small business owner or an aspiring entrepreneur, learn how to harness the benefits of affiliate marketing and take your business to new heights.
Introduction of Guest:
Marcia introduces Frederic Jean-Bart, an affiliate marketing expert with 15 years of experience.
Mention Frederic's role as CEO and co-founder of Performance Partners.
Affiliate Marketing Basics:
Discuss the definition and importance of affiliate marketing.
Highlight how it can help businesses grow without extensive efforts.
Frederic's Journey into Affiliate Marketing:
Share Frederic's personal journey, starting in 2008 during the recession.
Explain Frederic's role as a connector between affiliates and businesses.
Types of Affiliates:
Define different types of affiliates, including influencers, content creators, and performance marketers.
Emphasize that affiliate marketing is performance-based.
Affiliate Marketing Potential:
Discuss how affiliate marketing can complement existing sales strategies.
Explain how affiliates can reach new customer segments.
Quality Over Quantity in Affiliate Partnerships:
Highlight the importance of building strong partnerships with a select few affiliates.
Emphasize the need for partners whose audience resonates with the brand.
Affiliate Marketing Applicability:
Discuss the suitability of affiliate marketing for various products and services.
Emphasize the importance of partners aligning with the business's content.
Affiliate Marketing Payment Strategies:
Explain the importance of tracking sales and attributing them correctly.
Discuss payment methods for affiliates and potential fee negotiations.
Determining Affiliate Payments:
Highlight the importance of deciding payment based on the first purchase or lifetime customer value.
Discuss the idea of offering competitive financial incentives to attract quality affiliates.
Affiliate Marketing for Business Growth:
Discuss the benefits of using affiliate marketing in a business's marketing strategy.
Emphasize the advantages of diversifying marketing channels and tracking budgets
Fred recommends connecting with him on LinkedIn for further information and strategy advice @ Fredric Jean-Bart
_____________________________________
Want a 45% boost to your net profit? Join Marcia's new training, "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show
About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.
Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com Got questions?
Text Marcia @ (949) 229-2112 ♾️

Tuesday Dec 12, 2023
EP332 Elevate Business Impact With AI - Rich Edwards
Tuesday Dec 12, 2023
Tuesday Dec 12, 2023
Join Marcia Riner, CEO of Infinite Profit Consulting, in a riveting conversation with Rich Edwards, the visionary CEO of Mindspan Systems. 🚀 In this podcast, they unravel the fascinating realm of AI in business, exploring both its risks and game-changing benefits.
🌐 Evolution of AI and Data Management: Rich takes us on a journey through AI's evolution, tracing it back to the 1960s and revealing how advancements in cloud computing, powerful hardware, and transformative methodologies have made AI a powerhouse in today's technology landscape.
🤖 AI's Potential and Data Protection: Marcia and Rich delve into the capabilities of AI, celebrating its role in problem-solving and data processing. Yet, they don't shy away from addressing concerns about data protection. Discover the delicate balance between AI's potential and safeguarding proprietary data.
🔐 Securing the Future: Data Security in AI Technology: The duo emphasizes the critical importance of data security and privacy in the age of AI. Uncover insights on data leakage, why some organizations avoid AI, and the transformative impact AI is predicted to have on business models and society.
💡 Advantages of AI in Business: Rich and Marcia highlight the myriad advantages AI brings to businesses, from cost-effectiveness to personalized services and enhanced customer insights. Get ready to embrace the future as they discuss AI's potential to streamline processes and revolutionize customer interactions.
🤝 Personalizing Customer Interactions for Success: Discover the secrets to business success as Rich and Marcia stress the importance of personalizing customer interactions. Learn how understanding the customer's history, tone, and context can transform relationships and drive innovation.
🔄 Enhancing Employee Skills Through Clear Instructions: Marcia and Rich explore the potential of clear instructions in boosting employee skills. Uncover the valuable insights employees can gain, analogous to summer interns, and how it contributes to delivering exceptional customer experiences.
🤖 AI in Customer Service and the Profit Booster Training: In a grand finale, Rich and Marcia discuss the game-changing benefits of incorporating AI into customer service. Get a sneak peek into Mindspan Systems' AI solutions for the banking and financial sector. Plus, don't miss out on Marcia's exclusive promotion of the 30-Day Profit Booster training program, promising increased profitability without additional marketing or staff costs.
Rich has some great resources on his site: www.MindSpan.com
______________________________________
Want a 45% boost to your net profit? Join Marcia's new training, "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show
About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.
Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com Got questions?
Text Marcia @ (949) 229-2112 ♾️

Tuesday Dec 05, 2023
EP232 Navigating the New Market Frontier - Bruno Pesec
Tuesday Dec 05, 2023
Tuesday Dec 05, 2023
🚀 Profit With a Plan Podcast Summary: Navigating the New Market Frontier
Join Marcia, your go-to business growth strategist, on the Profit with a Plan podcast – your secret weapon for skyrocketing small business profitability! 🌟
🎙️ Episode Highlights:
1️⃣ The Profit Booster™ Unveiling: Marcia spills the beans on a game-changing 30-day Profit Booster training, promising a jaw-dropping 45% net profitability boost, no extra marketing, no additional staff costs. It's like a magic wand for your bottom line!
2️⃣ Innovation & Explosive Insights: Dive deep with guest Bruno, an international innovation guru, as they chat about blowing up tanks and tearing things apart since childhood. Learn why quick and cost-effective learning is the key to innovation success. Spoiler alert: it's not about blowing up tanks in business!
3️⃣ Market Mastery: Bruno drops knowledge bombs on understanding market needs, education levels, and why entering a new market is like a strategic chess move. Get the lowdown on customer education costs and the smart way to secure customers who already know they need you.
4️⃣ Customer Journey Revolution: Bruno's golden nugget – innovation isn't just about new products. Tweak your customer interactions, communication, delivery, and pricing for rapid and cost-efficient growth. The plumbing business example is pure genius!
5️⃣ Strategic Planning 101: Marcia and Bruno unravel the secrets of strategic planning and the dangers of over-hiring. Learn how to set success criteria before diving into a new market and navigate the choppy waters with small, incremental changes.
6️⃣ Reassess & Succeed: Discover the art of reassessing strategic directions, setting success criteria, and acknowledging mistakes for improvement. Bruno's advice: take a week off, reconsider, and another week to decide your next move. Smart and savvy!
7️⃣ Innovation Mastery: Bruno and Marcia spill the beans on innovation secrets for market success. Grab your notebook, take notes, and learn the ropes of successful market entry. It's not rocket science; it's business brilliance!
🔗 Connect with Marcia and Bruno: Got burning questions or need more wisdom? Marcia and Bruno share their contact info – reach out and elevate your business game!
🚀 Ready to elevate your profits? Tune in to Profit With a Plan – where small businesses become unstoppable forces of success! 🚀
Bruno has a wealth of growth, innovation, & team strategies available on his website at https://www.pesec.no
______________________________________
Want a 45% boost to your net profit?. Join Marcia's new training, "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show
About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.
Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com Got questions?
Text Marcia @ (949) 229-2112 ♾️

Tuesday Nov 28, 2023
EP231Profit Paths: Shielding Your Business Journey - Scherrie L Prince
Tuesday Nov 28, 2023
Tuesday Nov 28, 2023
Marcia talks with Scherrie L Prince on Profit With A Plan Podcast about Asset Protection and Entrepreneurship
Personal and Business Asset Protection:
Highlighted Sherrie Prince's personal experience with the impact of a lack of will. Emphasized the need for a comprehensive plan for safeguarding personal and business assets.
Introduced the 30-day Profit Booster training by Marcia Riner focused on increasing net profit. Entrepreneurial Journey Insights:
Sherrie Prince shared her entrepreneurial journey, starting with challenges in a partnership at age 21. Discussed ongoing challenges related to personal finance and investing. Emphasized the importance of recognizing life's signals toward entrepreneurship.
Asset Management and Supportive Networks: Stressed the importance of identifying, inventorying, and classifying personal and business assets. Highlighted the value of a supportive network ("village") including an insurance agent, banker, financial advisor, and attorney. Marcia's emphasis is on seeking legal advice early to prevent issues.
Business Exit Strategies: Importance and Planning: Discussed the importance of planning for business exits from the outset. Emphasized considering different exit strategies such as selling the business, bankruptcy, or dissolution of the partnership. Shared personal experiences illustrating the financial and emotional hardships of not having an exit plan.
Legal Protection Strategies for Businesses: Outlined a three-entity structure for legal protection, including a personal entity, holding company, and operating company. Acknowledged potential benefits despite cost and complexity concerns. Highlighted equity stripping as a strategy for shielding assets, with consideration of costs and time. Stressed the importance of legal protection for businesses of all sizes.
Insurance Coverage and Business Dynamics: Discussed the importance of adequate insurance coverage without overinsuring. Suggested saving money on premiums through a legal structure offering comparable or greater protection. Emphasized the significance of team dynamics and tailored business plans. Explored the potential use of AI, including Chat GPT, in simplifying business planning processes. Business
Operations and Advisors: Focused on tailoring business plans based on specific needs. Discussed the role of business entities, filings, and the need for multiple entities for risk management and protection.
Highlighted the potential use of AI, such as Chat GPT, in business operations. Concluded by stressing the need for the right team of advisors and the importance of protecting business assets.
Listeners can find Scherrie's monthly webinar "Asset Protection Blueprint" at https://www.scherrieprince.com/ap-blueprint.
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About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.
Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

Your Host - Marcia Riner
Marcia Riner is a business growth strategist helping entrepreneurs to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment.
Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com