PROFIT With A Plan

Marcia introduced Whitney Stowell as a guest on her podcast, 'Profit with a Plan,' where they were to discuss standing out in a crowded room.
Whitney Stowell, Founder of Cribworks
Marcia then welcomed Whitney Stowell, CEO and founder of Cribworks, a sales and business development consulting firm. Whitney shared her journey into business growth, starting with a defense contractor and later moving to Phillips, a healthcare conglomerate, before starting her own business. She emphasized the importance of understanding different business environments and customer needs to drive growth.
Standing Out in a Crowded Market
Marcia and Whitney explored the challenges of standing out in a crowded market. They emphasized the importance of understanding the "why" behind a business owner's choices and identifying unique selling points. Whitney advised businesses to focus on their value proposition and customer service, while Marcia highlighted the significance of data-driven differentiators. The discussion acknowledged the difficulty in differentiating oneself among a multitude of competitors, but also presented strategies for doing so.
Customer-Centric Marketing Strategies
Marcia and Whitney discussed the importance of focusing on the customer's needs and interests in marketing and sales. Whitney emphasized the value of understanding the customer's "hot buttons" and catering to their specific project requirements. Marcia agreed, acknowledging the need to highlight the company's differentiators in a way that appeals to the customer. They also recognized the gap in effectively communicating these points and decided to address this issue in their future communication strategies.
Differentiation and Branding Strategies
Marcia and Whitney discussed the importance of looking inward to differentiate a business from its competitors. They emphasized the value of understanding a business's core values and beliefs and how they inform its operations and customer interactions. Whitney advised businesses to ask their current clients why they chose to work with them and to use this information to build a strong brand. The conversation ended with Marcia asking Whitney about his methods for communicating a business's differentiators to its audience.
Differentiation and Client Understanding
Whitney and Marcia discussed the importance of differentiating their company from competitors and understanding client needs. Whitney emphasized the need for a systematic approach, including sales journey and CRM, to identify potential gaps and needs that the competition might be overlooking. Marcia highlighted the value of building a relationship with the customer and providing reasons for them to choose their company over others. They agreed that standing out in the crowded market required understanding the customer's perspective and offering unique solutions that meet their needs.
Tailoring Services to Clients
Whitney and Marcia discussed the importance of understanding the client's needs and tailoring services to them, rather than simply performing tasks. Whitney emphasized building quality relationships with clients to establish a trusted adviser status, where price is not an issue. Marcia agreed and suggested that listeners could find more information about Whitney and his company on his website, under the services tab. Marcia also encouraged listeners to regularly reevaluate their business and competition to stay responsive to client needs.
Profitability and Differentiation Strategies
Marcia and Whitney discussed ways to improve business profitability and differentiate oneself in a crowded market. They also encouraged listeners to share what makes their businesses unique. In the end, Marcia and Whitney agreed on the importance of regularly reevaluating business strategies in light of changing competition and customer needs. Whitney is giving away his sales strategies in his downloadable book:  https://cribworks.co/services/sales-accelerator/
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Want a 45% boost to your net profit?.Join Marcia's new training, "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show
About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.
 
Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com 
Got questions? Text Marcia @ (949) 229-2112 ♾️

🎙️ Podcast Leadership Unveiled: Navigating Growth, Accountability, and Team Dynamics with Jason Pearl Embark on a journey into the heart of business leadership as Marcia Riner introduces Jason Pearl, the dynamic force behind Nacre Consulting, in this episode of "Navigating Leadership, Accountability, and Team Dynamics." Brace yourself for a riveting exploration into entrepreneurship, corporate challenges, and the transformative power of effective leadership.
🔍 Key Points of Interest: Entrepreneurial Odyssey: Join Jason and Marcia as they dissect Jason's entrepreneurial journey, navigating challenges within corporate settings. Uncover the inspiration behind the name "Nacre Consulting" and Jason's vision for crafting a boutique firm with a unique approach.
Leadership in the Entrepreneurial Space: Delve into the nuances of leadership in the entrepreneurial realm. Marcia and Jason underscore the need for productive and encouraging leadership, particularly in the era of remote work. Discover the secrets to unlocking the full potential of employees through personal connections and effective communication.
Accountability Chronicles: Explore the critical role of accountability in business success. Jason emphasizes the importance of accountability in all directions, while Marcia advocates for clear expectations and consistent leadership styles. Learn how leaders can navigate hard conversations and take ownership of both failures and successes.
Team Synergy Secrets: Uncover the magic of team mentality and effective leadership. Jason highlights the significance of respect, clear expectations, and fairness, while Marcia and Jason discuss the importance of preparation for hard conversations. Gain insights into creating a common ground for better team understanding.
Communication Mastery and Employee Value: Marcia and Jason unravel the art of clear and kind conversations within a team. Discover the impact of constructive feedback on team growth and the importance of valuing employees. Jason shares his approach to the interview process and the consequences of false representation.
Onboarding Excellence: Join the discussion on solid onboarding, training, and team management processes. Marcia and Jason stress the importance of continuous education, regular meetings, and a shared organizational mission. Learn how these practices, aimed at instilling learned behaviors, contribute to organizational goals.
Leadership Qualities and Teamwork Triumphs: Marcia and Jason explore the qualities of a stellar leader, emphasizing adaptability, quick decision-making, and empowering team members. Discover the significance of teamwork in business growth and the necessity of learning leadership skills. Jason concludes with valuable resources at www.NacreConsulting.com/leadership
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Want a 45% boost to your net profit?.Join Marcia's new training, "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.
Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com 
Got questions? Text Marcia @ (949) 229-2112 ♾️

🌟 Ahoy, fellow entrepreneurs and business enthusiasts! 🌟. (I had a lot of fun with this description.let. me know if you like it)
Join us on this captivating episode of "Profit with a Plan" as Marcia Riner, the captain of Infinite Profit Consulting, welcomes a true customer service maestro, Paul Rutter. But this isn't your ordinary chat; it's a deep dive into the world of luxury cruise management and the secrets to exceeding customer expectations.
🚢 Cruise Industry: More Than Transportation 🚢
Discover why the cruise industry isn't just about moving people from point A to B; it's about creating unforgettable memories. Paul and Marcia unveil the unique challenges of serving customers 24/7, and why "perfect" is merely the beginning of excellence. 🛳️ Competing Beyond Price Tags 🛳️ In today's competitive market, price alone won't cut it. Paul and Marcia decode the winning formula: personalized experiences, knowing your customers by name, and exceptional service. It's not about being just another business; it's about becoming a community favorite.
💌 Personalized Service Strategy: It's a Game Changer! 💌
Marcia and Paul spill the beans on personalization secrets that set you apart in a commoditized market. Think personalized notes, heartfelt phone calls, and yes, even strategic emails.
💍 Wedding Hosting on the High Seas 💍
Paul reveals the challenges of hosting weddings on cruise ships, especially during hurricane season. Learn how empathy, quick problem-solving, and making things right, even when it's not your fault, can save the day.
🌟 Exceeding Expectations: The Golden Rule 🌟
Perfect is good, but exceeding expectations is even better. Hear Paul and Marcia's golden advice on delivering more, showing empathy, and leaving lasting impressions that lead to loyalty.
🔮 Anticipating Needs: A Proactive Approach 🔮
Discover why being proactive and prepared is your secret weapon for customer satisfaction. From extra hoses in an auto repair shop to ample food supplies on a cruise ship, it's all about staying ahead.
💪 Customer Service Empowerment 💪
Empower your employees to take charge of customer issues. Learn how to provide immediate solutions, create a positive experience, and enjoy the benefits of repeat business and referrals.
🚀 Business Strategies and Themed Cruises 🚀
Paul shares insights from his book, "You Can't Make This Ship Up," and invites you to connect with him on LinkedIn. Plus, dive into the world of themed cruises and their fantastic potential for bonding and marketing.
Check out https://www.PaulRutterSpeaks.com  for his books and other valuable information ⚓🌊 ______________________________________
Want a 45% boost to your net profit?.Join Marcia's new training, "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com  for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show
About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.
Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️
 

Marcia and her guest, Darryl Bates-Brownsword, share expert insights and strategies for boosting your business's value and long-term success
🎙️ Business Value Protection Discussion Marcia and Darryl dive into protecting and maximizing business value for growth-minded business owners. They clarify that the target audience is focused on improving their businesses for future sale, not an immediate sale. Technical issues with microphones are resolved to ensure clear audio. The episode aims for a half-hour discussion.
🎙️ Expertise in Simplifying Business Problems Darryl Bates-Brownsword, with over 20 years of experience as a business consultant and coach, joins the discussion. Darryl shares his journey from being a mechanical engineer to becoming a business consultant.
🎙️ Business Valuation and Exit Preparation The focus shifts to understanding business valuation and preparing for a future exit. Darryl emphasizes the need to shift the focus from profit and revenue growth to business valuation. The risks of a business dependent on one person are discussed. Darryl introduces the Succession Plus system, which has 21 steps over 5 stages for exit preparation.
🎙️ Exit-Readiness: Understanding Business Value Perceptions The importance of understanding the value of a business from an outsider's perspective is stressed. Aligning potential business valuation with the owner's perception is crucial. Protecting the value of the business for unplanned exits is discussed. Shifting the mindset of business owners regarding asset protection is a common challenge.
🎙️ Shareholders' Agreement: Protecting Business Interests The importance of having a shareholders' agreement in place to protect all stakeholders is emphasized. The potential issues of not having such an agreement are discussed. The need for early implementation of a shareholders' agreement is highlighted.
🎙️ Maximizing Business Valuation Strategies to maximize business valuation, including de-risking the business and improving revenue streams, are explored. The significance of systems and processes is emphasized. Proprietary products and multiple routes to market are discussed. Preparing the business for exit is vital.
🎙️ Maximizing Business Value Discussion The process of maximizing business value is detailed. Building a strong brand, addressing risk factors, and creating a scalable business model are key steps. The enjoyment of running a structured and organized business is highlighted. Preparing the business for exit by ensuring processes and documentation are in order is discussed.
🎙️ Strategic Accounting Practices for Business Owners The importance of strategic accounting practices in presenting financial data is stressed. Early planning with accountants to match financials with what's told to buyers is crucial. Clear financials make due diligence easier.
🎙️ Future-Focused Business Strategies Business owners are encouraged to plan for the future. A 21-step process is proposed to maximize business value. These strategies can be beneficial early in a business, regardless of the exit timeline. 
Darryl has a free copy of his book that outline's all of his 21 strategies: 
https://succession.plus/uk/ebook-uk/it-all-begins-with-insights/ 
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Want a 45% boost to your net profit?.Join Marcia's new training the "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com  for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show
About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com 
Got questions? Text Marcia @ (949) 229-2112 ♾️

Unlock the secrets to skyrocketing your small business's profitability and achieving rapid growth in this captivating podcast episode. Join Marcia, acclaimed as the 'Profit Booster,' and Ross, a seasoned growth strategist, as they divulge invaluable insights into systematization, harnessing the power of social proof, mastering review strategies, and the impact of authentic video testimonials. This episode is a treasure trove of wisdom, real-life experiences, and practical tips to elevate your online presence, engage customers, and supercharge your business's success. Tune in to access the knowledge that can help your business thrive and prosper!
Key Points:
-Ross's experience helping local businesses grow through "Fence Post" and "The Local Growth Formula"
-The importance of systems and processes for small businesses
-The significance of social proof in business success, particularly through online reviews, -Tips on requesting and responding to customer reviews
-The role of online reviews in boosting business strategy, search ranking, and marketing Incorporating social proof in sales, with a focus on video testimonials -Using video marketing for authenticity and engagement
-The value of referrals and reviews in driving business growth
-Responding to reviews with integrity and learning from negative feedback
Ross and his company, Fence Post, have a great free assessment to help you get better reviews at https://www.fencepost.co/assessment 
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Want a 45% boost to your net profit?.Join Marcia's new training the "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information Please subscribe & ring the bell for reminders about next week's show
About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.
Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

In a this podcast episode of "Profit with a Plan," host Marcia engaged in a thought-provoking conversation with Dr. St. John, known as the Father of Affirmations, on strategies to boost profitability in small businesses. Dr. St. John shared insights from his extensive body of work, including his new book, "The Seven-Figure Expert," and discussed his method for accelerating success within 12 weeks.
A portion of the podcast was dedicated to Dr. Noah, who shared his compelling life story, tracing his journey from growing up in a less privileged environment within an affluent community to finding his purpose through self-help literature and spirituality. His first book, "Permission to Succeed," published in 1999, played a pivotal role in his transformative journey.
One of the key themes that emerged in the conversation was the concept of "Unconscious Success Strategies." Dr. St. John discussed how highly successful individuals often unconsciously employ strategies that are challenging to teach. This phenomenon was illustrated using the analogy of learning to drive a car, which goes through stages of competency. Marcia acknowledged this gap in conventional success teaching, highlighting the need to understand and incorporate the missing piece.
The conversation also delved into overcoming income barriers. Dr. Noah shared his experiences and techniques from his coaching, particularly his 12 Week Breakthrough program, which has facilitated significant growth for numerous clients. Marcia expressed her own challenges in feeling stuck and received guidance on breaking through this barrier through Dr. Noah's "power habit system."
The importance of belief in oneself was another core topic. Dr. Noah emphasized the significance of not only believing in oneself but also having a method to cultivate this belief. An example was shared of a client raising $185,000 in private funds after applying Dr. Noah's system. Marcia expressed an interest in understanding systems for progression and was recommended Dr. Noah's book, "The 7 Figure Expert," which outlines his success system.
Simplicity in complex situations was highlighted by Dr. Noah, who stressed the need for a balance between the "inner game" (unseen aspects affecting actions) and the "outer game" (visible elements like offers and traffic) as a recipe for success.
Dr. Noah's Inner Game Mastery was exemplified with the story of a CEO, Adam, who achieved a 600% increase in sales after coaching from Dr. Noah, attributed to mastering his inner game.
The conversation also explored breaking subconscious barriers to success by recognizing self-imposed limitations and bringing them to the conscious mind, allowing individuals to make informed decisions.
The importance of implementing the right systems for success, as opposed to the constant "hustle," was emphasized. Dr. Noah shared examples of clients reaping significant returns on investment by focusing on the system.
Dr. Noah's coaching and content strategies were discussed, including different service levels (done for you, done with you, and do it yourself), and the benefits of incorporating simple systems into business operations for profitability. The conversation concluded with plans for further distribution of
Dr. Noah's content across various platforms, upcoming book releases, and the ambitious goal of authoring 30 more books. You can grab Dr. Noah's book at https://www.7FigureExpertBook.com
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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours.
Go check out https://www.30dayprofitbooster.com  for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show
About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.
Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com
Got questions? Text Marcia @ (949) 229-2112 ♾️

Join host Marcia, a seasoned business growth strategist, and her guest Kyle Stout, founder of Elevate and Scale, an email marketing agency, in this illuminating episode of the Profit With A Plan Podcast.
Discover the pivotal role email marketing plays in business success and unravel the power of leveraging AI for content scaling and retention marketing. Kyle shares his journey from freelance copywriter to the founder of Elevate and Scale, emphasizing the common oversight of email marketing in businesses.
Dive deep into the benefits and challenges of email marketing, and gain insights into crafting compelling email content that resonates with prospective buyers. Explore customer engagement strategies that keep your audience enthralled, and learn the art of segmentation to tailor your emails effectively.
Discover the magic of automation in simplifying business processes, enhancing efficiency, and driving higher returns. Whether you're a seasoned marketer or just starting your email marketing journey, this episode provides a treasure trove of strategies and insights. Tune in and transform your email marketing game today!
Kyle has a great template to help you @ www.winbeforeyousend.com
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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com  for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show
About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.
Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com
Questions? Feel free to text her 949-229-2112 

Marcia talks with Donna Dube about how busy CEOs can boost their productivity and profitability.
Love for Data:
A Key to Success Donna shared her transition from a project manager in the online space to operations, emphasizing her love for data analysis. She highlighted the importance of using data to make informed decisions for a business, noting that numbers don't lie. Marcia agreed, expressing that many CEOs often overlook this aspect. The conversation suggested that understanding data and metrics can greatly improve productivity, time management, and overall business growth. C
EO Power Hour for Strategic Reflection
Donna and Marcia discussed the importance of time management and strategic thinking for CEOs. Donna emphasized the need to prioritize and focus on the essential aspects of the business, recommending a weekly "CEO power hour" for reflection and decision-making. She also stressed the importance of self-care and delegation. Marcia agreed, highlighting the benefits of regular, consistent reviews of the business's direction and performance. Both agreed on the value of this approach for both visionary CEOs and those heavily involved in day-to-day operations.
Automating Maintenance for Growth
Donna and Marcia discussed the division of tasks in a business between maintenance and growth. Donna suggested that many maintenance tasks, such as website changes and social media posts, can be automated or delegated to save the CEO time for more important growth tasks like partnerships, webinars, and high-level sales calls. Marcia agreed, adding that these tasks could be handled by contractors or virtual assistants. The aim is to free up the CEO's time and reduce costs.
Time Management for Business Owners
Donna and Marcia discussed efficient time management strategies for business owners. Donna suggested delegating tasks to create more time and using a CEO score to track time spent on maintenance versus growth tasks. They agreed that scheduling personal time and blocking off important hours for business were effective ways to maintain a healthy work-life balance. They emphasized the need to prioritize tasks, focus on essential tasks, and set specific work hours that work for the individual to increase productivity and efficiency.
Focusing on Tasks: Distraction Management
Marcia and Donna discussed the importance of focusing on tasks and avoiding distractions. They suggested implementing a 'focus time' method, where one works on a single task until its completion. They noted how constant interruptions, such as phone notifications, can hinder productivity. They also emphasized the psychological benefits of completing tasks, such as increased motivation and confidence. Donna suggested using digital tools and reaching out to colleagues or friends for accountability.
Task Management Strategies With Eisenhower Matrix
Donna shared tips on managing a task list using the Eisenhower matrix, which involves categorizing tasks based on their importance and urgency. Marcia expressed appreciation for the strategies, particularly the concept of scheduling time for important tasks and focusing on growth activities. Donna also emphasized the need for regular review and planning to adjust expectations and prepare for success. The discussion ended with Marcia summarizing the key points for listeners.
Maximizing CEO Time: Effective Strategies
Marcia and Donna discussed tools and strategies for effective time management in business. Donna emphasized the importance of maximizing the CEO's time and shared her PDF, "CEO Amplify," which outlines a method for achieving this. Marcia highly recommended Donna's strategies, encouraging listeners to download the PDF and subscribe to the podcast for more profitable information. Get Donna's CEO Powerhour PDF at https://ceoamplify.ca/powerhour
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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com  for this free training and valuable information
Please subscribe & ring the bell for reminders about next week's show About
Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com
Curious or have question. Text her at 949-229-2112. ♾️

Marcia and Nate discussed LinkedIn's profit potential! Optimize profiles, build real connections, and play the long game for business growth.
 
Linkedin: A Platform for Business Connections
Nate shared his experience of moving from the brick-and-mortar space to the online world, specifically in the automotive industry. He noted a gap in the buyer's journey in the online world and expressed interest in exploring how to use Linkedin to create the kind of relationships they were looking for. Nate and Marcia discussed the advantages of using Linkedin for business connections compared to other social media platforms. Nate highlighted Linkedin's targeting capabilities and the ability to explain intentions in connection requests. Marcia agreed and emphasized that Linkedin is a platform designed for business. They also discussed the importance of profile optimization on LinkedIn.
 
Optimizing Visibility and Engagement Strategies
Strategies to improve visibility and engagement with their target audience. Nate emphasized the importance of understanding and catering to the needs of the ideal client throughout their journey. He suggested providing valuable content and engagement opportunities at each stage, rather than waiting until the end. They also touched on the importance of profile optimization, with Nate recommending a hook that calls out the ideal audience and utilizing the bio and experience sections to improve visibility on platforms like LinkedIn.
 
Linkedin Profile Optimization Strategies
Strategies for optimizing Linkedin profiles. Nate highlighted that Linkedin, despite not being owned by Google, still holds significant domain authority, making it an ideal platform for SEO purposes. Marcia emphasized the importance of creating a professional profile, including a voice introduction and a non-generic background image. They also touched on the issue of aggressive sales tactics on the platform, advocating for building relationships before making a sale.
 
LinkedIn Strategy: Building Relationships, Understanding Customers
Marcia and Nate discussed strategies for building relationships and moving into opportunities on LinkedIn. Nate emphasized the importance of understanding the customer's perspective before making an offer, using LinkedIn to identify psychographic markers and engage in conversation. Marcia agreed, cautioning against simply emailing an offer without first building relationships. They also discussed the value of using LinkedIn as a search engine, with Nate advising to be selective with search results and not to rely solely on what is provided.
 
Engaging Clients: Strategies, Networking, and Long-Term Mindset
Strategies for engaging with potential clients, emphasizing the value of understanding a person's professional journey through platforms like Linkedin. They agreed that a person's past roles, length of service, and transitions can provide valuable insights. They also touched on the use of introductions as a method of engagement but acknowledged it can often feel inorganic or forced. The importance of effective networking and relationship building was discussed, emphasizing the value of offering helpful resources and starting conversations with the intention of providing value rather than making a sale. They suggested an "infinite game" mindset for a longer-term perspective and less attachment to immediate results. Both agreed that a successful conversation can lead to various opportunities, including referrals, educational opportunities, and introductions to new contacts.
 
LinkedIn Strategies for Business Growth
Marcia and Nate discussed the concept of the buyer's journey and how companies can use platforms like LinkedIn to facilitate this process. Nate shared his unique understanding of the journey and how it could help businesses meet their clients' needs more efficiently.
 
• Listeners should check out Nate's special page at https://www.natemorse.com/gift  for free resources to help with their business journey.
 
Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com  for this free training and valuable information
 
Please subscribe & ring the bell for reminders about next week's show
 
About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.
 
Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com 
 
Curious or have question. Text her at 949-229-2112. ♾️

Are you tired of cold calls and expensive marketing campaigns that yield low conversion rates for your business?
It's frustrating when traditional sales and marketing methods don't deliver the results you need. But what if there's a proven, cost-effective solution to boost your business's profitability?
Discover the power of referrals with Joanne Black and Marcia Riner in this podcast. Learn how to build trust-based relationships, ask for referrals effectively, and enjoy conversion rates of up to 70% or more. Don't miss out on this game-changing strategy for business growth. Listen or watch the podcast now!
Unlocking the Power of Referrals In this podcast, Joanne Black and Marcia Riner discuss the significance of referrals as a powerful tool for business growth. They explore various aspects of referrals, emphasizing specific strategies and insights to make the most of this invaluable resource.
Here are the key takeaways:
1. The Referral Process: Joanne Black emphasizes the importance of building relationships and engaging in meaningful conversations with clients, ultimately leading to referrals. She highlights that referrals are based on trust and personal connections.
2. Asking for Referrals: The podcast underscores the need to ask for referrals confidently and offers practical advice on how to do it effectively. Joanne advises on the art of asking for referrals by framing questions in a way that fosters meaningful introductions.
3. Client Relationship Building: Joanne and Marcia discuss the significance of nurturing client relationships beyond the transaction. They emphasize that referrals stem from strong, trust-based relationships and suggest strategies to maintain client connections.
4. Specific Referral Requests: Being specific about the type of client or contact you're seeking when asking for referrals is crucial. Joanne recommends providing clear and detailed information about the kind of person you're looking for, making it easier for others to make introductions.
5. Reputation Matters: Your reputation is on the line when you ask for referrals, so it's essential to be precise in your requests. People are more likely to make introductions when they know exactly who you're looking for.
6. High Conversion Rate: The podcast highlights the remarkable conversion rate of referrals compared to other lead generation methods, with referrals having the potential to convert as high as 70% or even 90%.
7. Acknowledging Referrals: Joanne stresses the importance of promptly acknowledging referrals and suggests sending handwritten thank-you notes to express appreciation. Charitable donations in the name of the referrer are also recommended as a gesture of gratitude.
8. No Cost to Referrals: Referrals are a cost-effective way to grow a business, with no direct financial cost associated with them.
9. Staying Informed: Joanne invites listeners to visit her website, https://www.NoMoreColdCalling.com, to access valuable insights on referrals, take the referral IQ quiz, and sign up for her newsletter. In summary, this podcast provides valuable insights into building strong referral relationships, asking for referrals effectively, and leveraging referrals as a potent business growth strategy. Specificity, gratitude, and trust are at the core of successful referral generation
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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com  for this free training and valuable information Please subscribe & ring the bell for reminders about next week's show .
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About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com
Curious or have question. Text her at 949-229-2112. ♾️