Profit With A Plan

Profits in the Numbers: Bookkeeping, Tax Smarts & Clarity EP313 Profit With A Plan PodcastReleased: July 29, 2025
Guest: Tanya Akimenko, Tax and Accounting Expert | Golden Apple AgencyHost: Marcia Riner, Business Growth Strategist | Infinite Profit®
🔍 Episode Summary
Most business owners don’t fail from lack of hustle—they fail because they’re making decisions in the dark.
In this episode of PROFIT With A Plan, Marcia Riner sits down with Tanya Akimenko, founder of Golden Apple Agency, who has spent over 20 years helping entrepreneurs simplify their finances, master their cash flow, and finally feel confident in their decisions.
If you’ve been avoiding your numbers, unsure how to read your reports, or relying on your bank balance to guide your spending—this is the wake-up call your business needs.
⏱️ Timestamps & Key Takeaways
[05:03] How Tanya fell into finance in a remote town in Alaska—and why it was the best thing for her entrepreneurial journey
[07:55] The real reason bookkeeping is non-negotiable (and how bad data kills profit)
[10:08] What AI gets wrong with bookkeeping—and why clean input matters more than ever
[12:21] The hidden cost of messy credit cards and mixed expenses (and what to do instead)
[16:01] Tanya’s habit-forming tip for reviewing your numbers—even if you’re not a “finance person”
[19:00] How to analyze your financial reports without doing your own books
[21:00] Why understanding your break-even point is the foundation for real growth
[24:00] The biggest tax strategy mistake most entrepreneurs make—and the fix that could save you six figures
[28:00] Tanya’s “John Smith” strategy for treating your business like a real financial entity
[32:00] Why financial clarity is the difference between surviving and scaling
🔗 Grab Tanya’s free resource:GoldenAppleAgencyInc.com/cheat-sheet – A quick guide to help you spot legit business deductions and avoid costly tax mistakes.
Keywords: bookkeeping for entrepreneurs, cash flow tips, small business tax strategy, profit growth, financial literacy, tax planning, S corp benefits, QuickBooks for business, business expenses, business profitability, break-even point
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

The Sales Engine That Scales – With Alan Versteeg
Guest: Alan Versteeg, Co-Founder of Growth MattersHost: Marcia Riner | Profit Booster®Podcast: PROFIT With A PlanTopic: Building a Sales Engine for Entrepreneurial ScaleReleased: July 22, 2025
🔍 Episode Summary
What happens when an engineer applies the law of cause and effect to sales?
Alan Versteeg—former engineer, global sales leadership strategist, and co-founder of Growth Matters—joins Marcia Riner to reveal why most entrepreneurs fear sales, how to overcome “sales ick,” and what truly drives growth: not more sales reps, but better sales management.
This episode is packed with value for business owners, founders, and service-based entrepreneurs looking to scale smart, lead with conviction, and grow teams that sell—without the sleaze.
⏱️ Timestamps & Key Takeaways
[00:00] The Sales Engine Every Entrepreneur NeedsMarcia opens the episode with the concept of building a team that sells without you in the room—what Alan calls the real sales engine for scale.
[02:53] Alan Versteeg’s Unlikely Path From Engineer to Sales ExpertAlan shares how leaving engineering, getting fired from his first four sales jobs, and finally treating sales as a profession changed everything.
[05:47] Why Motivation Alone Doesn’t WorkAlan explains how being “the world’s most motivated talking brochure” failed—and how cause and effect became his north star for success.
[09:00] Selling vs. Helping: The Real Mindset Shift✨ “Selling won’t help—but helping will sell.”Alan breaks down the psychology behind ethical sales and how intent, not personality, is what persuades.
[11:00] Conviction, Not Charisma, Drives SalesMarcia and Alan explore why you don’t need to be extroverted to be successful in sales. What you need is conviction and a service-oriented mindset.
[13:00] Avoiding the “Ick” Factor in Sales ConversationsSales becomes authentic when entrepreneurs stop talking about their product features and start speaking about the problems they solve.
[16:00] The Clear Line Between Confidence and ArroganceAlan explains why the difference is tact, not tone—and how to persuade without damaging relationships.
[20:40] Objection Prevention vs. Objection HandlingInstead of responding defensively, Alan teaches entrepreneurs to preemptively name their buyer’s hesitation and build trust faster.
[24:00] Scaling the Sales Function Through Standards"You can’t scale yourself—you can only scale your standards.”Alan shares how setting cultural and performance standards enables companies to scale through people, not pressure.
[27:05] What Actually Makes a Great SalespersonIt’s not knowledge or charisma—it’s the ability to connect, listen, and sell with values that match the brand. Hire managers who grow people, not just sales.
[29:13] Final Advice: Give Yourself Agency to Sell with PurposeAlan closes by urging entrepreneurs to “look in the mirror” and realize they’ve created a solution worth sharing. Let go of the imposter voice—and sell with purpose.
🔑 SEO Keywords
sales engine for entrepreneurs, scaling your business, sales management tips, ethical sales strategies, sales leadership, how to overcome sales fear, building a sales team, persuasion vs manipulation, conviction in selling, hiring sales managers, sales psychology, objection prevention, sales training for entrepreneurs
📢 Call to Action
Want to develop a sales team that scales without you?👉 Learn more about Alan Versteeg and his sales manager development programs at www.salesgrowthmatters.com
 
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Building a Sales Team That Sells: Hiring Right and Messaging Smart
EP311 - Profit With A Plan Podcast
Released Date: July 15, 2025
Guest: Walter Crosby, CEO of Helix Sales DevelopmentHost: Marcia Riner, Business Growth Strategist | Infinite Profit®
 
Episode Overview
Think hiring your first salesperson is as easy as picking someone with a great résumé? Think again.
On this episode of PROFIT With A Plan, Marcia Riner sits down with sales development expert Walter Crosby to bust hiring myths and reveal how most CEOs hire salespeople all wrong. Walter shares why industry experience can backfire, how to create congruent sales messaging, and what it really takes to build a high-performance sales team with repeatable revenue results.
Whether you're about to make your first sales hire or you're ready to restructure a team that's not performing—this episode is your playbook.
⏱️ Key Takeaways & Timestamps
[00:03:20] Meet Walter CrosbyGet to know Walter's backstory, why he launched Helix Sales Development, and how he's helping founders scale their sales organizations the right way.
[00:04:43] Falling Into Sales: The Accidental Career PathWalter shares how most top salespeople don’t start in sales—and why the hunger to perform outweighs fancy credentials.
[00:08:00] Why Needing to Be Liked Kills Sales PerformanceDiscover why a salesperson’s need for approval gets in the way of asking tough, deal-closing questions.
[00:10:00] The Traits of a Top Sales RepThe four must-have characteristics of a great salesperson: curiosity, skepticism, active listening, and empathy.
[00:14:05] Are You Solving the Wrong Problem?Walter explains how to challenge client assumptions and uncover the real issues behind poor close rates.
[00:15:45] The #1 Mistake in Sales HiringStop hiring salespeople like every other employee. Walter reveals how to rethink your interview process.
[00:17:00] Skill Set vs. Mindset: Hire for What MattersWhy sales success isn’t about product knowledge—but knowing how to reach, navigate, and speak to the buyer.
[00:21:10] Why Industry Experience is OverratedWalter explains why hiring from inside your industry might actually hurt you—and what to look for instead.
[00:23:00] Stop Selling the Job During the InterviewLearn how to evaluate a candidate before pitching your company culture and compensation package.
[00:26:00] Why Your Salesperson Shouldn’t Be Your MarketerUnderstand the different roles required in lead generation vs. closing—and why expecting one person to do it all is a recipe for failure.
[00:29:00] Aligning Sales & Marketing MessagingDiscover how to hand your sales team the right message—so they’re not winging it with buyers.
[00:32:00] The Infrastructure of a Winning Sales OrgWhy you need sales processes, messaging, management, and training before you expect consistent performance.
[00:33:45] Never Promote Your Top Salesperson to ManagerWalter shares the leadership trap most CEOs fall into—and what to do instead.
[00:36:01] Resource: Walter’s Sales Velocity Email SeriesGet real stories from the trenches and lessons learned from 40+ years of sales leadership. Sign up at🔗 https://magnet.helixsalesdevelopment.com/sales-velocity
🔧 Resources & Mentions
Helix Sales Development
Sales Velocity Free Email Series
Connect with Walter on LinkedIn
 
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Scaling Smart: Private Equity, Profit & Purpose
Guest: John Brooks, CEO of Warehouse on WheelsHost: Marcia Riner, Profit Booster® | PROFIT With A Plan PodcastEpisode Runtime: 33 minsTags: private equity, business growth strategy, business exit, scaling operations, stakeholder ROI, team ownership, trailer rentals
🚀 Episode Overview
What does it take to grow from 4,000 to over 37,000 assets, expand across North America, and create private equity returns as high as 9x?
In this powerful episode, Marcia is joined by John Brooks, the CEO of Warehouse on Wheels (WOW) — a seasoned financial and operational executive with deep experience in building PE-backed businesses for profitable exits. Since 2018, John has led WOW from a modest startup to one of North America’s fastest-growing trailer rental companies with 35+ offices and 37,000+ trailers.
You’ll hear what it really takes to scale sustainably, work with investors (not for them), and create legacy wealth — not just for founders, but entire teams.
⏱️ Key Takeaways & Timestamps
[00:03:00] How John Got Into Private EquityJohn shares his 7 “tours of duty” in PE-backed roles and the aha moment that led him to build WOW by acquiring a competitor.
[00:05:35] Vetting Your Private Equity PartnerNot all capital is created equal. John explains why business owners must interview PE firms, check cultural fit, and align expectations up front.
[00:07:00] Why PE is Rocket Fuel for Growth"You’ve built the rocket and mapped the flight path — now you need fuel." Private equity accelerates momentum if you’ve got a clear vision.
[00:09:45] Structuring Smart PartnershipsAvoid getting pushed aside: run your business like a business, not a lifestyle. Clean books, defined roles, and early clarity on ownership percentages are key.
[00:12:00] Staying In the Business After a DealExiting isn’t required. Many firms want leaders to stay and reinvest. WOW itself has transitioned from one PE sponsor to another — with John and his team intact.
[00:14:00] Sharing Wealth with Your TeamWOW’s employee reward model gives every team member a financial stake in the next sale — creating loyalty and life-changing impact.
[00:16:00] PE as a Culture and Leadership AmplifierPE isn’t just financial capital — it can bring senior leadership support, L&D investments, and help build organizations that scale.
[00:18:00] What to Expect in the Exit ProcessSelling to PE? Expect 6–12 months of due diligence, data rooms, advisors, and distraction. Prep early with experienced legal and banking support.
[00:21:00] Why PE Relationships FailSurprises kill trust. Misalignment, lack of transparency, and poor communication are the fastest paths to breakdowns with investors.
[00:23:00] Shifting from Entrepreneur to ExecutiveOwners must decide: stay and adapt to accountability, or exit and let others carry the vision. Either way, clarity from Day 1 matters.
[00:26:00] Alternative Capital OptionsYou don’t always need to give up equity. John shares insights into permanent non-control equity, private debt capital, and creative funding vehicles.
[00:28:00] 100% of $100 vs. 49% of $1MSometimes less is more. Giving up a slice of ownership can dramatically grow what you actually keep — if it comes with the right partners.
📚 Resources & Mentions
Warehouse on Wheels: www.wowtrailers.com“Ritz-Carlton service at Hampton Inn prices.”
John Brooks on LinkedIn: Connect with JohnFor behind-the-scenes lessons from a PE-fluent CEO
Free 30-Day Trial – Profit Booster® Marketing HubSmarter automations, better leads, more sales — no tech headaches.
💡 Final Thoughts
Private equity isn’t the villain it’s often made out to be. In fact, it may be the very thing that takes your business from where it is to where it could be — with capital, leadership support, and culture-enhancing investments that build lasting value.
As John puts it, the key isn’t if you raise capital — it’s who you raise it from and how prepared you are when the time comes.
 
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Building Capacity & Using Positive Stress to Drive Business Growth
Podcast: Profit With A Plan - Episode 309Release date: July 1, 2025
Guest: Steve Perry, Founder of The Well Recruiting Solutions & Author of The Capacity ModelHost: Marcia Riner, Business Growth Strategist at Infinite Profit®
Episode Summary
Is stress holding you back—or pushing you forward? In this game-changing episode, Steve Perry breaks down how positive stress can expand your leadership capacity, grow your business, and create teams that thrive. Discover how to shift from breakdown to breakthrough, empower your team, and build a business that scales without burning out.
Whether you’re hiring your first employee or leading a large organization, this episode is packed with insights on capacity-building, mindset, team empowerment, and stress as a growth signal.
🔑 Key Takeaways
How stress can be a gift and a trigger for growth
The 3 stages of breakdown—and how to avoid them
Steve's Capacity Model pillars: Education, Habits, Relationships
Leading through change without losing your team
Why you must "fire yourself from the day-to-day" to scale
🕒 Timestamps for Key Points
00:00:08 – Can stress actually supercharge your business growth?
00:02:19 – Guest intro: Steve Perry’s journey from teen entrepreneur to Fortune 100 exec
00:05:50 – Building a business from necessity and grit: Steve’s entrepreneurial start
00:07:00 – “Begin with the end in mind”: Goal-setting as a stress reframer
00:09:00 – The Capacity Model: Stress is a gift
00:10:00 – The 3 stages of breakdown: disappointment → disillusionment → greener pastures
00:12:27 – The breakthrough alternative: how to actually grow your capacity
00:13:15 – 3 pillars of capacity: education, habits, and relationships
00:14:13 – How to shift your mindset in the middle of disappointment
00:15:12 – External inputs: mentors, coaches, and capacity lifters
00:17:00 – Applying this model across marriage, parenting, and personal life
00:18:30 – Frequency of hitting capacity ceilings—daily or monthly?
00:20:04 – Leading through a business pivot: Steve’s firsthand experience
00:22:41 – Why team alignment and transparency are key to embracing change
00:23:18 – Using stress to spark skill development and new opportunities
00:25:07 – The 4 truths of capacity-building
Personal and professional stress are intertwined
“Whether you think you can or can’t—you’re right”
Life is hard—or life is hard
Doing more ≠ working more hours
00:30:11 – Maximizing impact with the same 168 hours: the 1% that creates 50% of your results
00:32:12 – Where to find Steve and his free resource: HireTheWell.com
00:34:06 – Marcia’s takeaway: using stress to break through growth ceilings
🔗 Resources & Mentions
🎯 Download Steve’s 10 Must-Ask Interview Questions: HireTheWell.com
📘 The Capacity Model by Steve Perry
📲 Follow Steve Perry on LinkedIn: Steve Perry
 
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Targeted Time: Work Smarter by Aligning Tasks to Your Peak ProductivityEP308 Profit With A Plan Podcast
Released: June 24, 2025
🎙 Guest: Daphne Valcin, MCC | Executive Coach & Productivity Strategist
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®
🔍 Episode Summary:
If you’re working long hours and still not seeing meaningful results, the problem may not be your effort—it may be your timing. In this powerful episode, Marcia Riner sits down with Master Certified Coach Daphne Valcin to unpack how to manage your time according to your natural productivity rhythms using her proven Targeted Time Method. Learn how to stop spinning your wheels, increase your performance, and drive business results without burnout.
🕒 Timestamped Highlights:
[00:02:06] Introduction to guest Daphne Valcin and her coaching work with Fortune 500 leaders.[00:04:00] Daphne shares how her career shifted from PR to coaching through purpose-driven decision-making.[00:07:00] Why traditional time management doesn't work for everyone—and how natural energy rhythms change everything.[00:08:34] The first step in managing time effectively: discovering your peak energy window.[00:09:35] The myth of the 4 a.m. entrepreneur: how lifestyle and context shape your workday.[00:10:57] How to build a business around your creativity and energy instead of a 9–5 mindset.[00:12:26] Daphne introduces her Targeted Time framework:
Primary Time: Most focused and alert
Secondary Time: Good, but not optimal
Tertiary Time: Low-energy, minimal focus tasks[00:14:52] How to schedule meetings and tasks according to your energy tier.[00:17:01] Why sales tasks must be done during peak performance hours—and what happens when they aren’t.[00:18:45] The concept of Golden Hours and why they should be protected at all costs.[00:21:00] Real-life example of a missed opportunity from procrastinating during golden hours.[00:22:00] Avoiding “busy work” and using high-energy windows for strategy, not admin.[00:23:00] Leading with heart and boundaries: how to manage open-door policies without sacrificing performance.[00:24:50] The 10-minute interruption rule: why multitasking is a hidden productivity killer.[00:26:00] Boundaries with clients: how Daphne burned out from overgiving early in her business.[00:28:55] Transformational case study: client goes from $3K/month to $52K/month by managing her time better and shortening the sales cycle.[00:30:00] Delegation, scheduling, and respecting your energy as growth tools.[00:31:00] Using the Pomodoro Method for solopreneurs: 30/5-minute work/rest cycles.[00:32:10] The worksheet behind the magic: Daphne’s Targeted Time Planning Tool.[00:35:00] Final thoughts: how using your natural rhythm boosts profit, peace, and performance.[00:36:30] Where to find Daphne and how to grab her free Targeted Time Method Worksheet.
💡 Key Takeaways:
Understand your primary, secondary, and tertiary energy zones and align tasks accordingly.
Schedule profit-driving activities like sales, proposals, and strategic planning during your peak time.
Use Golden Hours to protect deep focus work—no meetings or distractions allowed.
Establish boundaries with your team and clients to protect productivity and prevent burnout.
Even minor tweaks like using timers or batch planning can produce exponential revenue growth.
📌 Resources & Links:
Free Worksheet: daphnevalcin.com/targetedtime
Learn more about Daphne: valsonstrategicsolutions.com
Connect on LinkedIn: Daphne Valcin
 
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

EP307 – Stop the Stupid: Build a Culture of Proactive Problem Solving with Doug Hall
Podcast: PROFIT With A PlanHost: Marcia RinerGuest: Doug Hall, Inventor & Author of “Proactive Problem Solving”
Is your business wasting time, talent, and money on preventable problems? This episode is your wake-up call.
Doug Hall—renowned inventor, innovation researcher, and founder of Eureka! Ranch—joins Marcia to expose the root cause of wasted resources in growing companies: broken systems and disengaged employees. Discover how to create a culture of proactive problem solving across every level of your organization—from the frontlines to leadership—and finally stop the stupid.
🔑 Key Takeaways:
How to engage employees in solving real problems (and not just complaining)
The 3.5-hour productivity killer affecting every manager’s day
Why front-line workers are your most untapped innovation engine
How to implement a proactive system without overwhelming your team
How proactive problem solving supports scaling, profitability, and exit readiness
⏱️ TIMESTAMPS & HIGHLIGHTS:
00:01:05 – The silent killers of productivity: inefficiencies, disengagement, and outdated thinking00:03:00 – Doug Hall’s background: From inventor at age 12 to innovating for global brands like Nike, P&G, and Walt Disney00:06:00 – Lessons from scaling a whiskey brand from startup to 100k+ cases/year00:07:30 – The aha moment: innovation wasn’t enough—execution systems were breaking00:09:00 – Building a culture of proactive problem solvers to stop being the bottleneck00:10:55 – Case study: bottling line fixed by a non-engineer frontline worker00:11:50 – Why employees already know what’s broken (and how to fix it)00:13:40 – From solopreneur to scalable business: how to empower your team00:15:00 – How one company went from $5M to $50M in pipeline using Doug’s framework00:16:40 – The key to solving marketing & operational breakdowns: systems, not just effort00:18:00 – Why leadership must define the what and the why to spark action00:20:00 – Motivating your team through small, meaningful wins00:22:10 – Stop change resistance by involving employees in co-creating the solution00:24:00 – Why managers and leadership need their own proactive training00:25:50 – Continuous improvement isn’t optional—it’s your competitive edge00:26:50 – The hidden cost: managers waste 3.5+ hours/day on workarounds and errors00:30:50 – The surprising value of staying a lifelong learner (even after 40 years in business)00:34:00 – Empowered employees = higher morale, longer retention, and more profit00:36:00 – How to get started: Doug’s book, workshops, and one-day in-person sessions00:37:20 – Marcia’s free growth and marketing audit for business owners ready for change
🔎 SEO Keywords:
employee engagement strategies, proactive problem solving, business inefficiencies, how to improve workplace systems, team accountability, culture of innovation, Doug Hall, Eureka Ranch, scaling operations, improving productivity, stop the stupid, business bottlenecks, profit growth strategies, operational excellence, leadership training, front-line empowerment, business optimization framework
🎯 Resources Mentioned:
Doug’s site: https://DougHall.com
Book: Proactive Problem Solving
Offer: 50% off Doug’s one-day company workshop for podcast listeners
 
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💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Episode Title: Is Your Business Trapped in Your Head? How to Build Systems That Set You Free with Eric WilliamsReleased: June 10, 2025Guest: Eric Williams, Founder & Chief Business Transformation Officer at WillityHost: Marcia Riner, Business Growth Strategist at Infinite Profit®
🎯 Episode Overview
Too many business owners build a successful company—then get trapped inside it. In this high-impact episode, Marcia Riner talks with systems expert Eric Williams about the real reason founders can't step away from their business: it's all in their head.
Eric shares his proven framework to help overwhelmed entrepreneurs, executives, and small business owners eliminate chaos, document critical processes, and delegate confidently. Discover how to create operational systems, automate your workload, and become a strategic leader—not the doer.
 
🧠 Key Takeaways & Timestamps
00:02:56 – Meet Eric WilliamsFounder of Willity, Eric has helped over 300 entrepreneurs and managed 1,000+ employees. His mission? Free leaders from owner-dependency through systems, scheduling, and self-awareness.
00:04:03 – Why Process Building MattersEric explains how he discovered his superpower in building operational frameworks that empower teams—not just as cogs in a machine, but as high-impact contributors.
00:06:00 – Repeatable Tasks = Scalable GrowthMarcia breaks down why 90% of your business should be repeatable—and why skipping process creation early will hurt your ability to grow and hire effectively.
00:07:38 – Don’t Overbuild Too EarlyEric shares a cautionary tale about planning for 100 employees when you only have 2. Systematize in layers as you grow to avoid wasting time and resources.
00:09:05 – The First Red Flag You’re the BottleneckHitting 50+ hour work weeks consistently? That’s your signal. Eric explains how overworking should trigger system creation, not more hustle.
00:10:49 – Escaping the “Busy Week” TrapWhen every week feels like a one-off fire drill, you're in a productivity death spiral. Eric offers a mindset shift for recognizing patterns before burnout takes hold.
00:13:13 – Document What’s in Your HeadWhy “intuition” is really just an undocumented framework—and how to turn it into SOPs, video walkthroughs, or AI-optimized procedures.
00:15:00 – Delegation Starts with CommunicationLearn how to define decision boundaries: where your team has flexibility, and where precision matters. This is the core of sustainable delegation.
00:17:00 – Frameworks vs. InstructionsMarcia and Eric break down the difference between over-documenting and creating effective systems with room for creativity.
00:18:13 – Custom Work is Still SystematizableEven in personalized service industries, 80–90% of delivery is repeatable. Eric explains how to systemize without losing your personal touch.
00:21:01 – Narrow Your Focus to Scale SmarterToo many offers? Serving too many markets? Eric and Marcia discuss why simplifying your offerings is the first step to building lean, repeatable operations.
00:23:18 – Build Systems in Growth IncrementsRevisit your systems every 6–12 months. You need breathing room to reorganize, delegate, and shift from reactive to proactive leadership.
00:24:52 – From Doer to DelegatorThe dream business runs without you. Eric shares how to set up rules, roles, and reliable handoffs that allow you to finally take that vacation—without your phone.
00:26:00 – How to Troubleshoot ProcessesInstead of scrapping an entire workflow, learn how to isolate and fix the one step that’s breaking down. It’s faster, more efficient, and more empowering for your team.
00:27:40 – Employees Can Help Build Better ProcessesEngage your team in improving workflows. Their feedback can lead to time-saving changes and fosters ownership in the execution.
00:29:09 – Systems = Business ValueThinking of selling your business? Buyers want processes, not just profits. A documented, repeatable operation is what makes a company attractive—and transferable.
💡 Featured Tools & Frameworks
Mental Download Framework – Extract your expertise into step-by-step guides others can follow.
Delegation Readiness Checklist – Identify what can be handed off with clear metrics and controls.
Process Liberation Method – Escape owner-dependency by documenting, automating, and optimizing.
🎯 Final Thoughts
Whether you're just starting out or managing a large team, your business will only rise to the level of your systems. If you're tired of being the bottleneck and ready to create more freedom, structure, and profitability, start with Eric’s free masterclass:
👉 Watch now at willity.com/watch
 
Want to Turn Your Podcast into Profit?
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💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
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🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️
 

Built to Scale: Strategic Leadership That Frees You from the Day-to-Day EP305 Profit With A Plan PodcastReleased June 3, 2025Guest: Liz Weber, Global Leadership GuruHost: Marcia Riner, Business Growth Strategist | Infinite Profit®
Episode Summary:
In this episode of PROFIT With A Plan, Marcia Riner sits down with Liz Weber, a 2025 Top 30 Global Leadership Guru, leadership advisor, keynote speaker, and strategic consultant to boards and C-suite teams. Liz unpacks why most small business owners become the bottleneck in their companies—and what it takes to step into true strategic leadership.
If you’re tired of doing everything yourself, stuck managing every little detail, or worried that your business can't function without you—this episode is your blueprint for sustainable growth and succession-ready leadership.
Discover how to build systems, develop leaders, and scale without burnout. This is the episode founders, CEOs, and visionary entrepreneurs can’t afford to skip.
SEO Keywords:
leadership advisor for small business, strategic leadership for entrepreneurs, scalable business systems, how to delegate effectively, off-loading founder knowledge, business succession planning, developing leadership teams, simple systems to grow business, sustainable business growth, C-suite leadership strategies
🔑 Timestamps & Key Takeaways:
[00:02:05] – Why Founders Get StuckLiz breaks down the #1 reason small businesses stall out: founders who don’t let go. Learn why wearing all the hats is not leadership—and what to do instead.
[00:07:32] – Off-loading Knowledge for SustainabilityDiscover how documenting and transferring your processes is the first step toward creating a business that runs without you.
[00:12:18] – Building Simple Systems That Add ValueForget complicated workflows. Liz explains how simple, replicable systems are key to increasing both performance and business valuation.
[00:18:44] – Developing Leaders Inside Your BusinessIf you’re the smartest person in every meeting, your growth is capped. Learn how to identify, develop, and empower leaders who can take the reins.
[00:24:59] – What’s REALLY Hard for Founders to DoSpoiler: It’s not about marketing or money. Liz reveals the emotional hurdle most founders face—and how to overcome it with confidence.
[00:29:15] – Real-World Client Success StoryHear how one of Liz’s clients went from stuck in the weeds to scaling with ease by applying her leadership frameworks.
[00:36:48] – Creating a Succession-Ready BusinessWhy succession planning starts NOW—not when you’re ready to exit. Learn the signs your business is on the right track for legacy growth.
Connect with Liz Weber:
🔗 LizWeber.com📘 Author | 🎤 Speaker | 🧠 Strategic Consultant
Want to Turn Your Podcast into Profit?
Visit https://ProfitBoosterPod.com to learn how to turn your podcast episodes into lead-gen machines and sales funnels with our Podcast Monetization Hub.
 
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Create Raving Fans: How Small Businesses Win Big with Memorable Experiences 
EP304 Profit With A Plan PodcastReleased May 27, 2025
Guest: Vance Morris, Customer Retention Expert, founder of Chesapeake Service SolutionsHost: Marcia Riner, Business Growth Strategist, CEO Infinite Profit®
Podcast Notes:
In this unforgettable episode of Profit With A Plan, Marcia Riner sits down with Vance Morris—Disney veteran, customer retention expert, and founder of Chesapeake Service Solutions. Vance reveals how small business owners can stop chasing new customers and start creating raving fans who return again and again—and bring their friends with them.
If you're tired of transactional relationships and want to build a business that thrives through loyalty, storytelling, and unforgettable experiences, this episode is your roadmap.
⏱️ Timestamps + Key Moments:
00:02:15 – Meet Vance Morris: From Disney leadership to customer experience strategist00:04:02 – What Disney taught Vance about loyalty and brand affinity00:05:38 – Why Chick-fil-A trains better employees than most companies00:07:00 – The real reason small businesses can’t blame the labor pool00:08:50 – Cultivating brand evangelists like Apple, Harley-Davidson & Disney00:10:04 – Why creating emotional connection beats flashy branding every time00:12:00 – How Vance used his kids in marketing to create unforgettable bonds with clients00:13:58 – The simple 3-part system to keep clients for life00:15:50 – Why paper newsletters still outperform digital marketing00:17:40 – How even B2B firms can use customer experience to grow loyalty00:20:55 – Real-world example: Turning an oil change shop into the "Disney of service stations"00:26:53 – The ROI of experience: higher prices, lower churn, and brand buzz00:29:11 – Branding an insurance agency as “the agency that rocks”00:31:05 – Why being memorable is better than being the cheapest00:32:11 – Little things, big impact: how a university security guard wowed Vance’s family00:36:03 – Vance’s free gift: 52 Ways to Wow Your Customers Without Breaking the Bank
💡 Top Takeaways:
Experience drives loyalty: Customers stay—and refer—when their journey is emotionally engaging.
Surprise & delight work: The smallest unexpected gestures can create lifetime value.
Memorable > Cheap: Competing on price is a race to the bottom. Stand out by being unforgettable.
Simple systems win: A printed newsletter, a timely postcard, and a story-rich email can transform retention.
Your brand is how they feel: Consistency, personality, and intentional details define your brand far more than a logo.
🎁 Vance’s Free Gift:
Download “52 Ways to Wow Your Customers Without Breaking the Bank” – practical weekly ideas to delight clients and stand out.👉 wow52ways.com
Vance Morris: deliverservicenow.com
 
 
💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
 
🎧 Subscribe & Never Miss an Episode!Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️